Social Marketing
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Counter-Cola
- A Multinational History of the Global Corporation
- Auteur(s): Amanda Ciafone
- Narrateur(s): Hillary Huber
- Durée: 15 h et 49 min
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Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.
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Counter-Cola
- A Multinational History of the Global Corporation
- Narrateur(s): Hillary Huber
- Durée: 15 h et 49 min
- Date de publication: 2019-06-28
- Langue: Anglais
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Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
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Histoire
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Starts strong ends weak
- Écrit par Anton Vikoch le 2021-10-23
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
- Date de publication: 2004-05-19
- Langue: Anglais
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 20,92$ ou 1 crédit
Prix réduit: 20,92$ ou 1 crédit
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Ecommerce & Social Media Marketing, 2 in 1 Bundle
- Ultimate Make Money Online And Business Branding Guide For Passive Income (Shopify Dropshipping, Amazon FBA, Facebook Advertising, Instagram Marketing)
- Auteur(s): Max Plitt
- Narrateur(s): Tim Edwards, KC Wayman
- Durée: 5 h et 22 min
- Version intégrale
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Au global
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Histoire
Here is what you’ll learn about from this audiobook: Why social media is going to change your business, how to gain both organic and paid customer (traffic) in the most effective way, the number one mistake you might make on social media that is killing your potential growth, six reasons why people fail when building their social media presence, how to build your business and personal brand via social media, how to use social media for specific franchises, and much more.
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Ecommerce & Social Media Marketing, 2 in 1 Bundle
- Ultimate Make Money Online And Business Branding Guide For Passive Income (Shopify Dropshipping, Amazon FBA, Facebook Advertising, Instagram Marketing)
- Narrateur(s): Tim Edwards, KC Wayman
- Série: Entrepreneur And Personal Branding 101, Livre 1-2
- Durée: 5 h et 22 min
- Date de publication: 2019-01-30
- Langue: Anglais
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Here is what you’ll learn about from this audiobook: Why social media is going to change your business, how to gain both organic and paid customer (traffic) in the most effective way, the number one mistake you might make on social media that is killing your potential growth and more....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Get Together: How to Build a Community with Your People
- Auteur(s): Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrateur(s): Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Durée: 2 h et 46 min
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
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Get Together: How to Build a Community with Your People
- Narrateur(s): Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Durée: 2 h et 46 min
- Date de publication: 2019-09-20
- Langue: Anglais
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Instagram Marketing: How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super Popular Social Media Platform and Leveraging its Influencers
- Auteur(s): Matt Golden
- Narrateur(s): Sam Slydell
- Durée: 3 h et 2 min
- Version intégrale
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Au global
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Histoire
If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.
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Useful
- Écrit par Utilisateur anonyme le 2020-12-23
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Instagram Marketing: How to Dominate Your Niche in 2019 with Your Small Business and Personal Brand by Marketing on a Super Popular Social Media Platform and Leveraging its Influencers
- Narrateur(s): Sam Slydell
- Durée: 3 h et 2 min
- Date de publication: 2019-02-13
- Langue: Anglais
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If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Instagram Marketing
- Social Media Marketing Strategy Guide for Optimizing Instagram Page. How to Use the Facebook and Instagram Ads. Build Your Personal Brand on Instagram and Become an Influencer
- Auteur(s): Luke Harris
- Narrateur(s): Aaron Miller
- Durée: 3 h et 13 min
- Version intégrale
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This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth. The book helps you discover how to build your personal brand on Instagram and become an influencer. In this book, you’ll find out how to build engagement and develop Instagram stories for your brand in order to understand consumer insights and use the data obtained for future promotions.
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Instagram Marketing
- Social Media Marketing Strategy Guide for Optimizing Instagram Page. How to Use the Facebook and Instagram Ads. Build Your Personal Brand on Instagram and Become an Influencer
- Narrateur(s): Aaron Miller
- Durée: 3 h et 13 min
- Date de publication: 2020-01-07
- Langue: Anglais
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This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Spin
- Politics and Marketing in a Divided Age
- Auteur(s): Clive Veroni
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
- Version intégrale
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Histoire
In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
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Surprisingly interesting.
- Écrit par PrimeBeforeItWasCool le 2019-03-28
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Spin
- Politics and Marketing in a Divided Age
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
- Date de publication: 2018-10-29
- Langue: Anglais
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing....
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Prix courant: 34,82$ ou 1 crédit
Prix réduit: 34,82$ ou 1 crédit
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Deluxe
- How Luxury Lost Its Luster
- Auteur(s): Dana Thomas
- Narrateur(s): Dana Thomas
- Durée: 13 h et 51 min
- Version intégrale
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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know.
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Very long… but in depth
- Écrit par Roberta W le 2022-03-21
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Deluxe
- How Luxury Lost Its Luster
- Narrateur(s): Dana Thomas
- Durée: 13 h et 51 min
- Date de publication: 2019-08-27
- Langue: Anglais
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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations....
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Prix courant: 23,18$ ou 1 crédit
Prix réduit: 23,18$ ou 1 crédit
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Social Media Marketing Guide
- Best Social Media for Dummies and Professionals (Making Money Online)
- Auteur(s): Paul D. Kings
- Narrateur(s): Dave Wright
- Durée: 49 min
- Version intégrale
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Au global
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Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.
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Social Media Marketing Guide
- Best Social Media for Dummies and Professionals (Making Money Online)
- Narrateur(s): Dave Wright
- Durée: 49 min
- Date de publication: 2017-05-17
- Langue: Anglais
- Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business....
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Prix courant: 5,31$ ou 1 crédit
Prix réduit: 5,31$ ou 1 crédit
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
Prix réduit: 29,14$ ou 1 crédit
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Auteur(s): Richard H. Thaler, Cass R. Sunstein
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Version intégrale
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Au global
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Histoire
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Hard to follow on what the author’s point is as he goes to indepth on random topics
- Écrit par Guyman le 2020-06-14
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Date de publication: 2008-07-02
- Langue: Anglais
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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The Age of Addiction
- How Bad Habits Became Big Business
- Auteur(s): David T. Courtwright
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
- Version intégrale
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Au global
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Histoire
We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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The Age of Addiction
- How Bad Habits Became Big Business
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
- Date de publication: 2019-05-06
- Langue: Anglais
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....
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Prix courant: 20,89$ ou 1 crédit
Prix réduit: 20,89$ ou 1 crédit
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Auteur(s): Bill McGowan
- Narrateur(s): Bill McGowan
- Durée: 7 h et 51 min
- Version intégrale
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Au global
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Histoire
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
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A must read book for everyone
- Écrit par Utilisateur anonyme le 2024-02-12
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Narrateur(s): Bill McGowan
- Durée: 7 h et 51 min
- Date de publication: 2014-04-01
- Langue: Anglais
- Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Social Media Marketing for Business and Influencer (Facebook, Instagram, Youtube, Twitter), Network Marketing, Amazon FBA, Dropshipping, Private Label Shopify E-Commerce
- The Ultimate Cashflow Guide
- Auteur(s): Kevin Clair
- Narrateur(s): Craig Colin Wilson
- Durée: 4 h et 55 min
- Version intégrale
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Au global
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Histoire
You have definitely read or seen a variety of different online businesses, passive income ideas, and various marketing tools out there. Some of them seemed too difficult, some looked too overcrowded, some didn’t seem like you are going to earn much money from them, and so on. Maybe, you already purchased some material or online courses on a specific subject but found yourself quitting after a few days or weeks. So, what does it take to create a successful online business?
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Social Media Marketing for Business and Influencer (Facebook, Instagram, Youtube, Twitter), Network Marketing, Amazon FBA, Dropshipping, Private Label Shopify E-Commerce
- The Ultimate Cashflow Guide
- Narrateur(s): Craig Colin Wilson
- Durée: 4 h et 55 min
- Date de publication: 2020-02-19
- Langue: Anglais
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You have definitely read or seen a variety of different online businesses, passive income ideas, and various marketing tools out there. Some of them seemed too difficult, some looked too overcrowded, some didn’t seem like you are going to earn much money from them, and so on....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Non-Obvious
- How to Think Different, Curate Ideas & Predict the Future
- Auteur(s): Rohit Bhargava
- Narrateur(s): Tom Zingarelli
- Durée: 5 h et 29 min
- Version intégrale
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Au global
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Histoire
What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?
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Non-Obvious
- How to Think Different, Curate Ideas & Predict the Future
- Narrateur(s): Tom Zingarelli
- Durée: 5 h et 29 min
- Date de publication: 2015-11-10
- Langue: Anglais
- What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? Listen to find out....
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Prix courant: 18,92$ ou 1 crédit
Prix réduit: 18,92$ ou 1 crédit
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How to Win Grants
- 101 Winning Strategies
- Auteur(s): Alan Silver
- Narrateur(s): Drew Birdseye
- Durée: 2 h et 41 min
- Version intégrale
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Au global
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In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists
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How to Win Grants
- 101 Winning Strategies
- Narrateur(s): Drew Birdseye
- Durée: 2 h et 41 min
- Date de publication: 2013-03-22
- Langue: Anglais
- In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Built-In Social
- Essential Social Marketing Practices for Every Small Business
- Auteur(s): Jeff Korhan
- Narrateur(s): Jeff Korhan
- Durée: 5 h et 25 min
- Version intégrale
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Au global
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Histoire
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community - even competitors.
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Built-In Social
- Essential Social Marketing Practices for Every Small Business
- Narrateur(s): Jeff Korhan
- Durée: 5 h et 25 min
- Date de publication: 2020-07-17
- Langue: Anglais
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How to redesign your business for social relevance and profitable success....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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I'm Rich, You're Poor
- How to Give Social Media a Reality Check
- Auteur(s): Shabaz Ali
- Narrateur(s): Shabaz Ali
- Durée: 5 h et 26 min
- Version intégrale
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Au global
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Histoire
Today, many of us are feeling the pinch—and being bombarded with portrayals of social media 'perfection' is making that pinch feel more like a punch. We may know that social media—with all its billionaires and beauty queens—is just a highlight reel. So why is it still making most of us feel so low? Comedian Shabaz Ali wants to help you see the funny side of social media again. Because while it looks nice to live up in an ivory tower, this book reminds us that it is much more fun to be part of the baying mob that surrounds it.
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I'm Rich, You're Poor
- How to Give Social Media a Reality Check
- Narrateur(s): Shabaz Ali
- Durée: 5 h et 26 min
- Date de publication: 2024-03-26
- Langue: Anglais
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The world is full of books about how to be rich. This is not one of them....
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Prix courant: 16,32$ ou 1 crédit
Prix réduit: 16,32$ ou 1 crédit
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Auteur(s): Michelle Baddeley
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
- Version intégrale
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Au global
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Performance
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Histoire
Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
- Date de publication: 2018-07-10
- Langue: Anglais
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces and investigates why herding only sometimes works out well....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Twitter Power 2.0
- How to Dominate Your Market One Tweet at a Time
- Auteur(s): Joel Comm
- Narrateur(s): Sean Pratt
- Durée: 7 h et 15 min
- Version intégrale
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Au global
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Performance
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Histoire
In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.
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Twitter Power 2.0
- How to Dominate Your Market One Tweet at a Time
- Narrateur(s): Sean Pratt
- Durée: 7 h et 15 min
- Date de publication: 2010-05-17
- Langue: Anglais
- Revised and updated with the latest on successful Twitter marketing....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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