Social Marketing
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Version intégrale
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Dig Your Well Before You're Thirsty
- Auteur(s): Harvey Mackay
- Narrateur(s): Harvey Mackay
- Durée: 6 h et 14 min
- Version abrégée
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Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away.
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Dig Your Well Before You're Thirsty
- Narrateur(s): Harvey Mackay
- Durée: 6 h et 14 min
- Date de publication: 1999-12-15
- Langue: Anglais
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Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking....
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Prix courant: 17,46$ ou 1 crédit
Prix réduit: 17,46$ ou 1 crédit
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How to Talk to Anybody
- Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends
- Auteur(s): Derek Borthwick
- Narrateur(s): Derek Borthwick
- Durée: 6 h et 13 min
- Version intégrale
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Au global
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Histoire
Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.
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great ideas
- Écrit par VM le 2023-08-10
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How to Talk to Anybody
- Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends
- Narrateur(s): Derek Borthwick
- Durée: 6 h et 13 min
- Date de publication: 2022-04-19
- Langue: Anglais
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Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Social Media Bible
- Tactics, Tools, and Strategies for Business Success
- Auteur(s): Lon Safko
- Narrateur(s): Kevin Pierce
- Durée: 17 h et 43 min
- Version intégrale
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The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.
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The Social Media Bible
- Tactics, Tools, and Strategies for Business Success
- Narrateur(s): Kevin Pierce
- Durée: 17 h et 43 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences. This revised 3rd edition (2012) addresses technology updates....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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Social TV
- How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
- Auteur(s): Mike Proulx, Stacey Shepatin
- Narrateur(s): William Dufris
- Durée: 7 h et 7 min
- Version intégrale
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Au global
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The internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms.
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Social TV
- How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
- Narrateur(s): William Dufris
- Durée: 7 h et 7 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Auteur(s): Lisa Cron
- Narrateur(s): Katie Koster
- Durée: 9 h et 12 min
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.
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Another out-of-the-ballpark home run/must read
- Écrit par firehorse7 le 2022-01-02
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Narrateur(s): Katie Koster
- Durée: 9 h et 12 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- Auteur(s): Aron Bordelon
- Narrateur(s): Brian Wiggins
- Durée: 3 h et 29 min
- Version intégrale
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Au global
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Histoire
Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- Narrateur(s): Brian Wiggins
- Durée: 3 h et 29 min
- Date de publication: 2019-05-06
- Langue: Anglais
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Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Listen to find out more....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Auteur(s): Robert Cialdini, María Serrano Giménez - translator
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Version intégrale
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La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Date de publication: 2023-06-08
- Langue: Espagnol
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Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....
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Prix courant: 23,30$ ou 1 crédit
Prix réduit: 23,30$ ou 1 crédit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Version intégrale
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Food Truck Business Plan
- Handbook to Help Food Truck Event Planners or Beginners to Manage Food Trucks. Strategies of Interior Décor, Food Choices, Social Media Marketing, and Financial Planning
- Auteur(s): Roddie L. Miller
- Narrateur(s): Mark Wheeler
- Durée: 6 h et 18 min
- Version intégrale
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Get ready to know all there is to know about starting your own food truck business and, more importantly, keeping it successful! Starting a small business is a challenge, but the food truck industry is growing rapidly. Over the last five years, the food truck industry experienced a massive surge in growth due to increased demand for specific food options, such as plant-based and eco-friendly food, as well as diet-specific foods.
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Great Advice and Knowledge On Running A Food Truck
- Écrit par Ethan Haliska Sanchez le 2021-12-09
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Food Truck Business Plan
- Handbook to Help Food Truck Event Planners or Beginners to Manage Food Trucks. Strategies of Interior Décor, Food Choices, Social Media Marketing, and Financial Planning
- Narrateur(s): Mark Wheeler
- Durée: 6 h et 18 min
- Date de publication: 2021-08-27
- Langue: Anglais
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Get ready to know all there is to know about starting your own food truck business and, more importantly, keeping it successful! Starting a small business is a challenge, but the food truck industry is growing rapidly....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Auteur(s): Brad Tiller
- Narrateur(s): Matyas J.
- Durée: 1 h et 12 min
- Version intégrale
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time.
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Terrible narration, very little useful information
- Écrit par Marie le 2018-11-06
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Narrateur(s): Matyas J.
- Série: Social Media Marketing
- Durée: 1 h et 12 min
- Date de publication: 2018-10-13
- Langue: Anglais
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Auteur(s): Tim Hughes, Matt Reynolds
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
- Version intégrale
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Au global
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
- Date de publication: 2019-06-18
- Langue: Anglais
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Will Post for Profit
- How Brands and Influencers Are Cashing In on Social Media
- Auteur(s): Justin Blaney DM, Kate Fleming
- Narrateur(s): Roger Wayne
- Durée: 6 h et 48 min
- Version intégrale
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Au global
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Since the rise of social media, influencer marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on influencer marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.
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Will Post for Profit
- How Brands and Influencers Are Cashing In on Social Media
- Narrateur(s): Roger Wayne
- Durée: 6 h et 48 min
- Date de publication: 2020-12-22
- Langue: Anglais
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Since the rise of social media, influencer marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Socialized!
- How the Most Successful Businesses Harness the Power of Social
- Auteur(s): Mark Fidelman
- Narrateur(s): Walter Dixon
- Durée: 7 h et 5 min
- Version intégrale
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Au global
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Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.
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Socialized!
- How the Most Successful Businesses Harness the Power of Social
- Narrateur(s): Walter Dixon
- Durée: 7 h et 5 min
- Date de publication: 2014-02-18
- Langue: Anglais
- Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Groundswell
- Winning in a World Transformed by Social Technologies
- Auteur(s): Charlene Li, Josh Bernoff
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
- Version intégrale
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Au global
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A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.
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Groundswell
- Winning in a World Transformed by Social Technologies
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
- Date de publication: 2008-04-25
- Langue: Anglais
- A groundswell is sweeping through your customers. Most companies see it as a threat. It's time to see it an opportunity....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Art of Dealing with People
- Auteur(s): Les Giblin
- Narrateur(s): Pat Reilly
- Durée: 1 h et 13 min
- Version intégrale
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Histoire
Skill with people is the one essential ingredient for success and happiness at home and in business. The Art of Dealing with People gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it.
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Really helpful
- Écrit par Utilisateur anonyme le 2024-08-28
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The Art of Dealing with People
- Narrateur(s): Pat Reilly
- Durée: 1 h et 13 min
- Date de publication: 2014-06-11
- Langue: Anglais
- What is the one quality that all successful people have in common? They have mastered the art of dealing with people....
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Auteur(s): Aja Barber
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
- Version intégrale
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Au global
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Performance
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Histoire
We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
- Date de publication: 2021-10-05
- Langue: Anglais
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A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....
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Prix courant: 25,23$ ou 1 crédit
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Customer Experience for Dummies
- Auteur(s): Roy Barnes, Bob Kelleher
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
- Version intégrale
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Au global
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Performance
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Histoire
A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.
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Customer Experience for Dummies
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
- Date de publication: 2020-06-30
- Langue: Anglais
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Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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