Social Marketing
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Twitter for Good
- Change the World One Tweet at a Time
- Auteur(s): Claire Diaz-Ortiz
- Narrateur(s): Karen Saltus
- Durée: 5 h et 4 min
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As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.
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Twitter for Good
- Change the World One Tweet at a Time
- Narrateur(s): Karen Saltus
- Durée: 5 h et 4 min
- Date de publication: 2012-01-04
- Langue: Anglais
- As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago....
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Prix courant: 27,82$ ou 1 crédit
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Twitter Power 2.0
- How to Dominate Your Market One Tweet at a Time
- Auteur(s): Joel Comm
- Narrateur(s): Sean Pratt
- Durée: 7 h et 15 min
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In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.
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Twitter Power 2.0
- How to Dominate Your Market One Tweet at a Time
- Narrateur(s): Sean Pratt
- Durée: 7 h et 15 min
- Date de publication: 2010-05-17
- Langue: Anglais
- Revised and updated with the latest on successful Twitter marketing....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Auteur(s): Leslie Gornstein - E!'s Answer Bitch
- Narrateur(s): Amanda Ronconi
- Durée: 3 h et 43 min
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A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Narrateur(s): Amanda Ronconi
- Durée: 3 h et 43 min
- Date de publication: 2013-01-31
- Langue: Anglais
- A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood....
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Prix courant: 19,77$ ou 1 crédit
Prix réduit: 19,77$ ou 1 crédit
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Make Your Mark in the Workplace
- How To Build Your Personal Brand
- Auteur(s): James Espey OBE
- Narrateur(s): Andrew Cullum
- Durée: 6 h et 10 min
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With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business. His clear, down-to-earth advice will help listeners at all stages of their career; from novices to middle-management, and from start-up entrepreneurs to Chief Executives...anyone looking to progress their career in business should have this audiobook.
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Make Your Mark in the Workplace
- How To Build Your Personal Brand
- Narrateur(s): Andrew Cullum
- Durée: 6 h et 10 min
- Date de publication: 2020-10-22
- Langue: Anglais
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With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business....
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Prix courant: 14,08$ ou 1 crédit
Prix réduit: 14,08$ ou 1 crédit
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Selling Hate
- Marketing the Ku Klux Klan
- Auteur(s): Dale W. Laackman
- Narrateur(s): Jonathan Yen
- Durée: 11 h et 4 min
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The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.
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Selling Hate
- Marketing the Ku Klux Klan
- Narrateur(s): Jonathan Yen
- Durée: 11 h et 4 min
- Date de publication: 2021-02-02
- Langue: Anglais
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The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses....
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Prix courant: 22,26$ ou 1 crédit
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Full Brain Marketing for the Small Business
- Merging Traditional, Digital & Social Media
- Auteur(s): D. J. Heckes
- Narrateur(s): D. J. Heckes
- Durée: 6 h et 52 min
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Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: “Innovate or Die!” Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today’s world is unprecedented.
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Full Brain Marketing for the Small Business
- Merging Traditional, Digital & Social Media
- Narrateur(s): D. J. Heckes
- Durée: 6 h et 52 min
- Date de publication: 2010-09-14
- Langue: Anglais
- Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital and social media marketing....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Magnetic Stories
- Connect with Customers and Engage Employees with Brand Storytelling
- Auteur(s): Gabrielle Dolan
- Narrateur(s): Katherine Littrell
- Durée: 5 h et 17 min
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Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.
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Magnetic Stories
- Connect with Customers and Engage Employees with Brand Storytelling
- Narrateur(s): Katherine Littrell
- Durée: 5 h et 17 min
- Date de publication: 2021-04-13
- Langue: Anglais
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Your brand is the stories people share about you when you're not in the room. In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you can create and share stories that stick....
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Prix courant: 17,81$ ou 1 crédit
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Auteur(s): Dave Kerpen
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
- Date de publication: 2021-07-28
- Langue: Anglais
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable....
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Prix courant: 28,72$ ou 1 crédit
Prix réduit: 28,72$ ou 1 crédit
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The Consumer's Journey to Purchasing Funeral Services
- A Marketing Roadmap for Growing Market Share and Revenue
- Auteur(s): Bill Johnston
- Narrateur(s): Bill A Johnston
- Durée: 3 h et 37 min
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In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.
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The Consumer's Journey to Purchasing Funeral Services
- A Marketing Roadmap for Growing Market Share and Revenue
- Narrateur(s): Bill A Johnston
- Durée: 3 h et 37 min
- Date de publication: 2024-08-19
- Langue: Anglais
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Why does a family in need choose one funeral home over another? Trust and reputation are crucial, but they don't happen overnight. They are cultivated through time, consistent effort, and strategic marketing.
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Prix courant: 18,74$ ou 1 crédit
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Advocacy: Championing Ideas and Influencing Others
- Auteur(s): John A. Daly
- Narrateur(s): Tim Lundeen
- Durée: 16 h et 34 min
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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.
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Advocacy: Championing Ideas and Influencing Others
- Narrateur(s): Tim Lundeen
- Durée: 16 h et 34 min
- Date de publication: 2012-11-10
- Langue: Anglais
- When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over....
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Prix courant: 33,01$ ou 1 crédit
Prix réduit: 33,01$ ou 1 crédit
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Microtrends Squared
- Auteur(s): Mark Penn, Meredith Fineman
- Narrateur(s): Jonathan Todd Ross, Mark Penn - foreword
- Durée: 11 h et 10 min
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Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His best-selling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever
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Microtrends Squared
- Narrateur(s): Jonathan Todd Ross, Mark Penn - foreword
- Durée: 11 h et 10 min
- Date de publication: 2018-03-20
- Langue: Anglais
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Ten years after his best seller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture....
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Prix courant: 26,21$ ou 1 crédit
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Go Live!
- Turn Virtual Connections into Paying Customers
- Auteur(s): Jeffrey Gitomer, Tara Counterman - foreword
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers.
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Go Live!
- Turn Virtual Connections into Paying Customers
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
- Date de publication: 2020-12-03
- Langue: Anglais
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue....
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Prix courant: 14,47$ ou 1 crédit
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The Popcorn Report
- Auteur(s): Faith Popcorn
- Narrateur(s): Faith Popcorn
- Durée: 1 h et 30 min
- Version abrégée
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Faith Popcorn has seen it coming - and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years.
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The Popcorn Report
- Narrateur(s): Faith Popcorn
- Durée: 1 h et 30 min
- Date de publication: 2010-02-22
- Langue: Anglais
- Faith Popcorn has seen it coming - and now she tells you how to profit from the enormous transformation that will sweep mainstream America....
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Prix courant: 7,72$ ou 1 crédit
Prix réduit: 7,72$ ou 1 crédit
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 4 h et 12 min
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We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.
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Wake Up.
- Écrit par Jake L.S. le 2018-12-14
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- Narrateur(s): Marc Cashman
- Durée: 4 h et 12 min
- Date de publication: 2018-11-13
- Langue: Anglais
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From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
- Version abrégée
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
- Date de publication: 2004-05-20
- Langue: Anglais
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 15,09$ ou 1 crédit
Prix réduit: 15,09$ ou 1 crédit
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WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps
- Auteur(s): Robert Plank
- Narrateur(s): Robert Plank
- Durée: 3 h et 1 min
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Do you hate writing and wish it was easier? Would podcasting, blogging, course creation, video creation, and presenting be even slightly easier if you had a step-by-step system to follow? That's why Robert Plank has created, just for you, WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps.
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WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps
- Narrateur(s): Robert Plank
- Durée: 3 h et 1 min
- Date de publication: 2019-07-22
- Langue: Anglais
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WWHW is a book created specifically for people who are tired of waiting for motivation to strike, who realize that willpower is unreliable and simply want to take action and get results with their writing and speaking....
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Prix courant: 18,74$ ou 1 crédit
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Auteur(s): Jeanne Hopkins, Jamie Turner
- Narrateur(s): Christine Marshall
- Durée: 6 h et 41 min
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Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Narrateur(s): Christine Marshall
- Durée: 6 h et 41 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns....
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Prix courant: 22,26$ ou 1 crédit
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Listen First!
- Turning Social Media Conversations Into Business Advantage
- Auteur(s): Stephen D. Rappaport
- Narrateur(s): Bart Flynn
- Durée: 10 h et 20 min
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Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.
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Listen First!
- Turning Social Media Conversations Into Business Advantage
- Narrateur(s): Bart Flynn
- Durée: 10 h et 20 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers....
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Prix courant: 28,74$ ou 1 crédit
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Groundswell
- Winning in a World Transformed by Social Technologies
- Auteur(s): Charlene Li, Josh Bernoff
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
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A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.
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Groundswell
- Winning in a World Transformed by Social Technologies
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
- Date de publication: 2008-04-25
- Langue: Anglais
- A groundswell is sweeping through your customers. Most companies see it as a threat. It's time to see it an opportunity....
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Prix courant: 33,39$ ou 1 crédit
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The Digital Handshake
- Seven Proven Strategies to Grow Your Business Using Social Media
- Auteur(s): Paul Chaney
- Narrateur(s): Scott Peterson
- Durée: 6 h et 34 min
- Version intégrale
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Au global
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Performance
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Histoire
Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.
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The Digital Handshake
- Seven Proven Strategies to Grow Your Business Using Social Media
- Narrateur(s): Scott Peterson
- Durée: 6 h et 34 min
- Date de publication: 2010-03-09
- Langue: Anglais
- The Digital Handshake reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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