Social Marketing
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- Auteur(s): Adam Alter
- Narrateur(s): Adam Alter
- Durée: 8 h et 17 min
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Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
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Liked the Message
- Écrit par Konstantin Chesnokov le 2020-06-01
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- Narrateur(s): Adam Alter
- Durée: 8 h et 17 min
- Date de publication: 2017-03-07
- Langue: Anglais
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Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting!
- Auteur(s): Sidney C. Walker
- Narrateur(s): Sidney C. Walker
- Durée: 4 h et 7 min
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Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.
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Practical Advice
- Écrit par Katherine le 2022-05-18
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How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting!
- Narrateur(s): Sidney C. Walker
- Durée: 4 h et 7 min
- Date de publication: 2016-03-29
- Langue: Anglais
- Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested....
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Prix courant: 16,11$ ou 1 crédit
Prix réduit: 16,11$ ou 1 crédit
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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Auteur(s): Leslie Zane
- Narrateur(s): Kelli Tager
- Durée: 8 h et 47 min
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People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Narrateur(s): Kelli Tager
- Durée: 8 h et 47 min
- Date de publication: 2024-06-18
- Langue: Anglais
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A renowned branding consultant and behavioral psychologist shows listeners how to appeal to the hidden brain where instinct prevails, creating a network of connections that convince people to buy into your product, idea, or vision....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Auteur(s): Michael Port
- Narrateur(s): Michael Port
- Durée: 7 h et 38 min
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Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Narrateur(s): Michael Port
- Durée: 7 h et 38 min
- Date de publication: 2015-10-06
- Langue: Anglais
- An inspiring program full of essential advice for spotlight lovers and wallflowers alike that will teach listeners how to bring any crowd to its feet....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Digital Branding Power Pack Bundle, 2 in 1 Bundle
- Social Media Marketing Strategy for Business and Instagram Playbook
- Auteur(s): Melanie Savard, Chelsea Dunnett
- Narrateur(s): Deedee Ash
- Durée: 1 h et 17 min
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Elevate your digital presence and master the art of online branding with the "Digital Branding Power Pack, 2 in 1 Bundle: Social Media Marketing Strategy for Business and Instagram Playbook." This essential audiobook bundle is designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.
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Digital Branding Power Pack Bundle, 2 in 1 Bundle
- Social Media Marketing Strategy for Business and Instagram Playbook
- Narrateur(s): Deedee Ash
- Durée: 1 h et 17 min
- Date de publication: 2024-06-04
- Langue: Anglais
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Elevate your digital presence and master the art of online branding with this essential audiobook bundle, designed to guide you through the complexities of digital marketing and social media to help you create a powerful and recognizable brand online.
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Your Perfect Presentation
- Speak in Front of Any Audience Anytime Anywhere and Never Be Nervous Again
- Auteur(s): Bill Hoogterp
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 37 min
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Your style is perfect for you. Public speaking coach to the C-suite Bill Hoogterp reveals proven tips, techniques, and exercises to amplify your effectiveness as a speaker and communicator. He explains how the brain processes information, what people respond to, and how to hold the audience in the palm of your hand. Great public speaking can be learned. Hoogterp's unique method turns fear into fun and tells you how to be your natural, authentic, unique self - and deliver your perfect presentation for any audience each and every time.
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Your Perfect Presentation
- Speak in Front of Any Audience Anytime Anywhere and Never Be Nervous Again
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 37 min
- Date de publication: 2018-12-25
- Langue: Anglais
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Public speaking coach to the C-suite Bill Hoogterp reveals proven tips, techniques, and exercises to amplify your effectiveness as a speaker and communicator. He explains how the brain processes information, what people respond to, and how to hold the audience in the palm of your hand....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Mixed Signals
- How Incentives Really Work
- Auteur(s): Uri Gneezy
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Mixed Signals
- How Incentives Really Work
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
- Date de publication: 2023-03-21
- Langue: Anglais
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Auteur(s): Robert Miller
- Narrateur(s): George Johnson
- Durée: 4 h et 4 min
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The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Narrateur(s): George Johnson
- Série: High Performance Secrets & Hacks of Expert Entrepreneurs for Business Success
- Durée: 4 h et 4 min
- Date de publication: 2019-04-17
- Langue: Anglais
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The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Never Say Die
- The Myth and Marketing of the New Old Age
- Auteur(s): Susan Jacoby
- Narrateur(s): Laural Merlington
- Durée: 13 h et 59 min
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In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
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Social/economic/political - not scientific/medical
- Écrit par Hermes le 2018-11-03
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Never Say Die
- The Myth and Marketing of the New Old Age
- Narrateur(s): Laural Merlington
- Durée: 13 h et 59 min
- Date de publication: 2011-02-14
- Langue: Anglais
- Susan Jacoby turns an unsparing eye on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
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Prix courant: 37,04$ ou 1 crédit
Prix réduit: 37,04$ ou 1 crédit
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Next
- Auteur(s): Darrell Bricker
- Narrateur(s): Michael Anthony
- Durée: 9 h et 29 min
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Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.
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interesting insights into the Canadian marketplace
- Écrit par Jon Buss le 2020-05-26
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Next
- Narrateur(s): Michael Anthony
- Durée: 9 h et 29 min
- Date de publication: 2020-03-31
- Langue: Anglais
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Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? Find out more....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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Hit Makers
- The Science of Popularity in an Age of Distraction
- Auteur(s): Derek Thompson
- Narrateur(s): Derek Thompson
- Durée: 11 h et 34 min
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Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
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Interesting anecdotes but a bit dry.
- Écrit par anand sriganeshar le 2018-06-06
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Hit Makers
- The Science of Popularity in an Age of Distraction
- Narrateur(s): Derek Thompson
- Durée: 11 h et 34 min
- Date de publication: 2017-02-07
- Langue: Anglais
- Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's media environment, you're missing the real story....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Spin
- Politics and Marketing in a Divided Age
- Auteur(s): Clive Veroni
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
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In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
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Surprisingly interesting.
- Écrit par PrimeBeforeItWasCool le 2019-03-28
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Spin
- Politics and Marketing in a Divided Age
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
- Date de publication: 2018-10-29
- Langue: Anglais
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing....
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Prix courant: 34,82$ ou 1 crédit
Prix réduit: 34,82$ ou 1 crédit
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Winfluence
- Reframing Influencer Marketing to Ignite Your Brand
- Auteur(s): Jason Falls
- Narrateur(s): Jason Falls
- Durée: 7 h et 18 min
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Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.
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Great resource for all marketers
- Écrit par Lynne L. Lessard le 2022-12-27
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Winfluence
- Reframing Influencer Marketing to Ignite Your Brand
- Narrateur(s): Jason Falls
- Durée: 7 h et 18 min
- Date de publication: 2021-04-06
- Langue: Anglais
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Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands....
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Prix courant: 22,26$ ou 1 crédit
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Auteur(s): Daniel Hayes
- Narrateur(s): Tanvir Karim
- Durée: 3 h
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrateur(s): Tanvir Karim
- Durée: 3 h
- Date de publication: 2024-04-19
- Langue: Anglais
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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Prix courant: 18,74$ ou 1 crédit
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The Art of Social Media
- Power Tips for Power Users
- Auteur(s): Guy Kawasaki, Peg Fitzpatrick
- Narrateur(s): Amanda Ronconi
- Durée: 2 h et 42 min
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.
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The Art of Social Media
- Power Tips for Power Users
- Narrateur(s): Amanda Ronconi
- Durée: 2 h et 42 min
- Date de publication: 2018-05-29
- Langue: Anglais
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. Here are over 100 practical tips, tricks, and insights....
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Prix courant: 22,26$ ou 1 crédit
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500 Social Media Marketing Tips
- Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
- Auteur(s): Andrew Macarthy
- Narrateur(s): Logan Foster
- Durée: 10 h et 39 min
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Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!
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500 Social Media Marketing Tips
- Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
- Narrateur(s): Logan Foster
- Durée: 10 h et 39 min
- Date de publication: 2020-09-09
- Langue: Anglais
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500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more....
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Prix courant: 31,26$ ou 1 crédit
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Skill with People
- Auteur(s): Les Giblin
- Narrateur(s): Pat Reilly
- Durée: 31 min
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Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.
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Skill with People
- Narrateur(s): Pat Reilly
- Durée: 31 min
- Date de publication: 2014-02-03
- Langue: Anglais
- Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships?....
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Prix courant: 5,22$ ou 1 crédit
Prix réduit: 5,22$ ou 1 crédit
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Auteur(s): Joseph Turow
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Version intégrale
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Au global
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Histoire
By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Date de publication: 2017-01-17
- Langue: Anglais
- By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....
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Prix courant: 20,04$ ou 1 crédit
Prix réduit: 20,04$ ou 1 crédit
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Counter-Cola
- A Multinational History of the Global Corporation
- Auteur(s): Amanda Ciafone
- Narrateur(s): Hillary Huber
- Durée: 15 h et 49 min
- Version intégrale
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Au global
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Performance
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Histoire
Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.
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Counter-Cola
- A Multinational History of the Global Corporation
- Narrateur(s): Hillary Huber
- Durée: 15 h et 49 min
- Date de publication: 2019-06-28
- Langue: Anglais
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Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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