Social Marketing

There is an Instagram niche for everyone, whether you are a succulent grower, food blogger, nature lover, or a travel marketer. You just need to find your niche and stick to it. Doing this may not be easy; take time deliberating the best choice. It also requires accuracy and patience. For effective Instagram marketing, you must be sure that the content you share through Instagram will reflect the values that you represent as a brand. Being genuine can help you resonate well with your target audience.

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

Emanuel Rosen pinpoints the products and services that benefit the most from buzz—a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services—and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers.

In this engaging and easy-to-follow audiobook, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. From basic beginnings to a deep-dive into the DISC behavior model, this exhaustive book provides invaluable insights into the nature of behavior and how to apply it to everything you do in real estate.

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your largest client, boss, spouse or even one of your children—you need to be skillful. Do you think it might help to be better at reading body language?

Do you hate writing and wish it was easier? Would podcasting, blogging, course creation, video creation, and presenting be even slightly easier if you had a step-by-step system to follow? That's why Robert Plank has created, just for you, WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps.

At the root of all creative expression is a deep, inborn, and very human desire to be heard and understood. Ask yourself this simple question: why write at all? Once you've managed to answer this question for yourself, you'll have found something that will be incredibly valuable to your writing career, wherever it takes you: your purpose. Tapping into the deep roots of why you are compelled to write at all is a brilliant way to unlock your true motivations and your ultimate reason for writing.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.

Dieser Leitfaden ist unverzichtbar für Vermarkter, Unternehmer und Studenten, die die Welt der sozialen Medien meistern möchten. Mit einer detaillierten Analyse der wichtigsten Plattformen – Facebook, Instagram, Twitter, LinkedIn und TikTok – lehrt dieses Buch, wie man attraktive und effektive Inhaltsstrategien erstellt.

The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action.

LinkedIn Success Blueprint: Mastering Personal Branding, Social Selling, and Networking Strategies" is your ultimate guide to thriving in the digital realm of professional networking. In this comprehensive book, you'll uncover the secrets to leveraging LinkedIn's powerful features to elevate your personal brand, drive sales through social selling, and expand your network with effective networking strategies.

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.

The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is creating a deep connection with them to understand their interests and how you can enhance your business.

Did you know that there are simple things you can do to become a world-class digital marketer and attract high-value clients to your brand while keeping them for good without constant struggles? Within this narration, you’ll learn how to use social media to enhance your personal brand, reach out to more customers, and how to leverage social media to influence consumer purchasing decisions. You’ll also discover the newest Search Engine Optimization (SEO) trends and how to rise above technological uncertainties and thrive in a digital economy.

On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.