Social Marketing
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Socialized!
- How the Most Successful Businesses Harness the Power of Social
- Auteur(s): Mark Fidelman
- Narrateur(s): Walter Dixon
- Durée: 7 h et 5 min
- Version intégrale
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Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.
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Socialized!
- How the Most Successful Businesses Harness the Power of Social
- Narrateur(s): Walter Dixon
- Durée: 7 h et 5 min
- Date de publication: 2014-02-18
- Langue: Anglais
- Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Groundswell
- Winning in a World Transformed by Social Technologies
- Auteur(s): Charlene Li, Josh Bernoff
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
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A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.
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Groundswell
- Winning in a World Transformed by Social Technologies
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
- Date de publication: 2008-04-25
- Langue: Anglais
- A groundswell is sweeping through your customers. Most companies see it as a threat. It's time to see it an opportunity....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Customer Experience for Dummies
- Auteur(s): Roy Barnes, Bob Kelleher
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
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A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.
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Customer Experience for Dummies
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
- Date de publication: 2020-06-30
- Langue: Anglais
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Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Business Hack
- The Wealth Dragon Way to Build a Successful Business in the Digital Age
- Auteur(s): John Lee
- Narrateur(s): Norah Tocci
- Durée: 8 h et 2 min
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Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media - offering practical steps to create and implement highly effective cyber-marketing campaigns.
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Business Hack
- The Wealth Dragon Way to Build a Successful Business in the Digital Age
- Narrateur(s): Norah Tocci
- Durée: 8 h et 2 min
- Date de publication: 2019-02-28
- Langue: Anglais
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Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Auteur(s): Iliyana Stareva
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
- Date de publication: 2018-05-21
- Langue: Anglais
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Auteur(s): Jon Alexander
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Version abrégée
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Date de publication: 2022-11-14
- Langue: Anglais
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
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Prix courant: 30,95$ ou 1 crédit
Prix réduit: 30,95$ ou 1 crédit
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The Social Media Management Handbook
- Everything You Need to Know to Get Social Media Working in Your Business
- Auteur(s): Robert Wollan, Nick Smith, Catherine Zhou
- Narrateur(s): Sean Crisden
- Durée: 10 h et 49 min
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The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.
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The Social Media Management Handbook
- Everything You Need to Know to Get Social Media Working in Your Business
- Narrateur(s): Sean Crisden
- Durée: 10 h et 49 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Revenge of Analog
- Real Things and Why They Matter
- Auteur(s): David Sax
- Narrateur(s): David Sax
- Durée: 9 h et 17 min
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
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yes i am painfully aware of the irony here
- Écrit par cody vaillant le 2018-09-20
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The Revenge of Analog
- Real Things and Why They Matter
- Narrateur(s): David Sax
- Durée: 9 h et 17 min
- Date de publication: 2016-11-08
- Langue: Anglais
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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The Complete Guide to Facebook Advertising
- Auteur(s): Brian Meert
- Narrateur(s): Brian Meert
- Durée: 4 h et 32 min
- Version intégrale
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Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.
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Excellent Book on Facebook Advertising
- Écrit par Peter le 2021-01-29
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The Complete Guide to Facebook Advertising
- Narrateur(s): Brian Meert
- Durée: 4 h et 32 min
- Date de publication: 2019-03-19
- Langue: Anglais
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Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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From Zero to One Million Followers
- Become an Influencer with Social Media Viral Growth Strategies on You Tube, Twitter, Facebook, Instagram, and The Secrets to Make Your Personal Brand Known
- Auteur(s): Jake A. Clark
- Narrateur(s): Gary M. Walker
- Durée: 3 h et 26 min
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Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors?... That’s what this audiobook is about. To get consumers to walk across the bridge to your content. The opportunity to provide value and establish yourself as an authority figure. The chance to leave a legacy behind by turning your brand viral so you can automatically turn your followers into customers.
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From Zero to One Million Followers
- Become an Influencer with Social Media Viral Growth Strategies on You Tube, Twitter, Facebook, Instagram, and The Secrets to Make Your Personal Brand Known
- Narrateur(s): Gary M. Walker
- Durée: 3 h et 26 min
- Date de publication: 2019-04-17
- Langue: Anglais
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Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career?The secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors? Listen to find out more....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Rethink Social Media
- Stop Wasting Time. Start Earning Money
- Auteur(s): Paul O'Mahony
- Narrateur(s): Paul O'Mahony
- Durée: 9 h et 19 min
- Version intégrale
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Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day. Generate thousands of followers and learn the cutting edge techniques to mastering social media and create a job-replacing income.
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loved it
- Écrit par Amazon Customer le 2022-12-03
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Rethink Social Media
- Stop Wasting Time. Start Earning Money
- Narrateur(s): Paul O'Mahony
- Durée: 9 h et 19 min
- Date de publication: 2018-04-14
- Langue: Anglais
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Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Tiktok Mastery 2-in-1 Bundle
- Grow Your Personal Brand, Master Influencer Marketing and Grow Your Business on the Newest Social Media Platform
- Auteur(s): Samson Floyd
- Narrateur(s): Kevin Wagner
- Durée: 6 h et 18 min
- Version intégrale
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With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?
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Love it
- Écrit par Stuart Ross le 2021-02-23
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Tiktok Mastery 2-in-1 Bundle
- Grow Your Personal Brand, Master Influencer Marketing and Grow Your Business on the Newest Social Media Platform
- Narrateur(s): Kevin Wagner
- Durée: 6 h et 18 min
- Date de publication: 2020-12-19
- Langue: Anglais
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Average people are growing their TikTok accounts to millions of followers and now have the freedom to do what they want, whenever they want. And you can do the same....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Mastering Social Media Marketing Algorithms
- Become an Expert on Tiktok, Twitch, Instagram, YouTube and Twitter from Home: Guide to Grow Your Personal Brand or Small Business to Earn Passive Income
- Auteur(s): Adam AB
- Narrateur(s): Hedy Beinert
- Durée: 6 h et 45 min
- Version intégrale
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This book Mastering Social Media Algorithm is a step-by-step guide to the world of social media. Every chapter presents new ways to earn passive income. Each topic lets you learn a new skill, which you can employ in both the freelancing and corporate world. From learning to write heart-warming web copies to creating eye-catching videos, you can learn essential marketing skills by listening to this book. Whether you want to establish your agency or have a well-paying corporate job, becoming a social media marketing expert could be the key to your dreams.
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Mastering Social Media Marketing Algorithms
- Become an Expert on Tiktok, Twitch, Instagram, YouTube and Twitter from Home: Guide to Grow Your Personal Brand or Small Business to Earn Passive Income
- Narrateur(s): Hedy Beinert
- Durée: 6 h et 45 min
- Date de publication: 2021-08-27
- Langue: Anglais
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This book Mastering Social Media Algorithm is a step-by-step guide to the world of social media. Every chapter presents new ways to earn passive income. Each topic lets you learn a new skill, which you can employ in both the freelancing and corporate world....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Auteur(s): Richard Cordray, Elizabeth Warren - foreword
- Narrateur(s): Rick Adamson
- Durée: 10 h et 16 min
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Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions....
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Watchdog
- How Protecting Consumers Can Save Our Families, Our Economy, and Our Democracy
- Narrateur(s): Rick Adamson
- Durée: 10 h et 16 min
- Date de publication: 2020-07-28
- Langue: Anglais
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Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Marketing Vidéo
- Communiquer comme un pro sur YouTube, Facebook, Instagram
- Auteur(s): Jean-Baptiste Viet, Max Maximus
- Narrateur(s): Mélanie Pin, Jean-Baptiste Viet, Maxime Malandain
- Durée: 5 h et 58 min
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Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour faire parler d'une marque ou d'une entreprise. Une étude Cisco estime que la vidéo représentera 82 % du trafic global d'Internet d'ici 2020, contre 70 % en 2015. Quant aux dépenses en publicité vidéo sur Internet, elles devraient passer de 9,90 milliards de dollars en 2016 à 28,08 milliards de dollars en 2020. Mais, concrètement, comment réaliser une vidéo de qualité à moindres coûts, et le plus simplement possible ?
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Marketing Vidéo
- Communiquer comme un pro sur YouTube, Facebook, Instagram
- Narrateur(s): Mélanie Pin, Jean-Baptiste Viet, Maxime Malandain
- Durée: 5 h et 58 min
- Date de publication: 2019-02-28
- Langue: Français
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Le premier livre sur le "Marketing Vidéo", tendance majeure du marketing. La vidéo est en train de devenir le format incontournable pour...
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Prix courant: 16,68$ ou 1 crédit
Prix réduit: 16,68$ ou 1 crédit
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Instagram for Business for Dummies (2nd Edition)
- Auteur(s): Jenn Herman, Corey Walker, Eric Butow
- Narrateur(s): Chelsea Stephens
- Durée: 8 h et 40 min
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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Instagram for Business for Dummies (2nd Edition)
- Narrateur(s): Chelsea Stephens
- Durée: 8 h et 40 min
- Date de publication: 2021-03-16
- Langue: Anglais
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Art of Social Selling
- Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
- Auteur(s): Shannon Belew
- Narrateur(s): Judy Hoctor
- Durée: 7 h et 42 min
- Version intégrale
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Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.
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The Art of Social Selling
- Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
- Narrateur(s): Judy Hoctor
- Durée: 7 h et 42 min
- Date de publication: 2014-02-18
- Langue: Anglais
- Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions....
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Fast Food Nation
- The Dark Side of the All-American Meal
- Auteur(s): Eric Schlosser
- Narrateur(s): Rick Adamson
- Durée: 8 h et 56 min
- Version abrégée
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Au global
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Performance
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Histoire
To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.
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2 many problems - too few solutions
- Écrit par Daniel R. le 2018-10-04
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Fast Food Nation
- The Dark Side of the All-American Meal
- Narrateur(s): Rick Adamson
- Durée: 8 h et 56 min
- Date de publication: 2001-02-06
- Langue: Anglais
- To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Though created by a handful of mavericks, the fast food industry has...
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Prix courant: 17,44$ ou 1 crédit
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Auteur(s): William Davies
- Narrateur(s): Jack Hawkins
- Durée: 8 h et 31 min
- Version intégrale
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Au global
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Performance
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Histoire
What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Narrateur(s): Jack Hawkins
- Durée: 8 h et 31 min
- Date de publication: 2016-04-14
- Langue: Anglais
- What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Find out....
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Prix courant: 20,49$ ou 1 crédit
Prix réduit: 20,49$ ou 1 crédit
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