Social Marketing
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Engage
- The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- Auteur(s): Brian Solis, Ashton Kutcher - foreword
- Narrateur(s): Tom Zingarelli
- Durée: 12 h et 50 min
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Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.
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Engage
- The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- Narrateur(s): Tom Zingarelli
- Durée: 12 h et 50 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Body Language Sales Secrets
- How to Read Prospects and Decode Subconscious Signals to Get Results and Close the Deal
- Auteur(s): Jim McCormick, Maryann Karinch
- Narrateur(s): Nancy Peterson
- Durée: 5 h et 40 min
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Body Language Sales Secrets helps salespeople at any level build rapport through active listening, invitational body language, and mirroring and reveals how their own body language can reinforce the perception of competence, relevance, and truth.
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Body Language Sales Secrets
- How to Read Prospects and Decode Subconscious Signals to Get Results and Close the Deal
- Narrateur(s): Nancy Peterson
- Durée: 5 h et 40 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Body Language Sales Secrets helps salespeople at any level build rapport through active listening, invitational body language, and mirroring and reveals how their own body language can reinforce the perception of competence, relevance, and truth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Power in a Link
- Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
- Auteur(s): Dave Gowel
- Narrateur(s): Sean Pratt
- Durée: 5 h et 30 min
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LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.
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The Power in a Link
- Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
- Narrateur(s): Sean Pratt
- Durée: 5 h et 30 min
- Date de publication: 2012-04-30
- Langue: Anglais
- Make your LinkedIn account work for you and your business....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Twitter for Good
- Change the World One Tweet at a Time
- Auteur(s): Claire Diaz-Ortiz
- Narrateur(s): Karen Saltus
- Durée: 5 h et 4 min
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As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.
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Twitter for Good
- Change the World One Tweet at a Time
- Narrateur(s): Karen Saltus
- Durée: 5 h et 4 min
- Date de publication: 2012-01-04
- Langue: Anglais
- As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Twitter Power 2.0
- How to Dominate Your Market One Tweet at a Time
- Auteur(s): Joel Comm
- Narrateur(s): Sean Pratt
- Durée: 7 h et 15 min
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In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.
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Twitter Power 2.0
- How to Dominate Your Market One Tweet at a Time
- Narrateur(s): Sean Pratt
- Durée: 7 h et 15 min
- Date de publication: 2010-05-17
- Langue: Anglais
- Revised and updated with the latest on successful Twitter marketing....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Auteur(s): Leslie Gornstein - E!'s Answer Bitch
- Narrateur(s): Amanda Ronconi
- Durée: 3 h et 43 min
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A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Narrateur(s): Amanda Ronconi
- Durée: 3 h et 43 min
- Date de publication: 2013-01-31
- Langue: Anglais
- A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood....
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Prix courant: 19,77$ ou 1 crédit
Prix réduit: 19,77$ ou 1 crédit
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Make Your Mark in the Workplace
- How To Build Your Personal Brand
- Auteur(s): James Espey OBE
- Narrateur(s): Andrew Cullum
- Durée: 6 h et 10 min
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With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business. His clear, down-to-earth advice will help listeners at all stages of their career; from novices to middle-management, and from start-up entrepreneurs to Chief Executives...anyone looking to progress their career in business should have this audiobook.
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Make Your Mark in the Workplace
- How To Build Your Personal Brand
- Narrateur(s): Andrew Cullum
- Durée: 6 h et 10 min
- Date de publication: 2020-10-22
- Langue: Anglais
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With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business....
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Prix courant: 14,08$ ou 1 crédit
Prix réduit: 14,08$ ou 1 crédit
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Selling Hate
- Marketing the Ku Klux Klan
- Auteur(s): Dale W. Laackman
- Narrateur(s): Jonathan Yen
- Durée: 11 h et 4 min
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The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.
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Selling Hate
- Marketing the Ku Klux Klan
- Narrateur(s): Jonathan Yen
- Durée: 11 h et 4 min
- Date de publication: 2021-02-02
- Langue: Anglais
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The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Full Brain Marketing for the Small Business
- Merging Traditional, Digital & Social Media
- Auteur(s): D. J. Heckes
- Narrateur(s): D. J. Heckes
- Durée: 6 h et 52 min
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Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: “Innovate or Die!” Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today’s world is unprecedented.
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Full Brain Marketing for the Small Business
- Merging Traditional, Digital & Social Media
- Narrateur(s): D. J. Heckes
- Durée: 6 h et 52 min
- Date de publication: 2010-09-14
- Langue: Anglais
- Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital and social media marketing....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Auteur(s): Dave Kerpen, Carrie Kerpen - foreword, Mallorie Rosenbluth, Autres
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
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A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media (Revised and Expanded)
- How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
- Narrateur(s): Gary Regal
- Durée: 8 h et 50 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business....
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Prix courant: 22,26$ ou 1 crédit
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Auteur(s): Dave Kerpen
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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Likeable Social Media
- How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
- Narrateur(s): Christopher Prince
- Durée: 7 h et 23 min
- Date de publication: 2021-07-28
- Langue: Anglais
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The secret to successful word-of-mouth marketing on the social web is easy: be likeable....
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Prix courant: 28,72$ ou 1 crédit
Prix réduit: 28,72$ ou 1 crédit
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The Consumer's Journey to Purchasing Funeral Services
- A Marketing Roadmap for Growing Market Share and Revenue
- Auteur(s): Bill Johnston
- Narrateur(s): Bill A Johnston
- Durée: 3 h et 37 min
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In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.
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The Consumer's Journey to Purchasing Funeral Services
- A Marketing Roadmap for Growing Market Share and Revenue
- Narrateur(s): Bill A Johnston
- Durée: 3 h et 37 min
- Date de publication: 2024-08-19
- Langue: Anglais
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Why does a family in need choose one funeral home over another? Trust and reputation are crucial, but they don't happen overnight. They are cultivated through time, consistent effort, and strategic marketing.
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Prix courant: 18,74$ ou 1 crédit
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Go Live!
- Turn Virtual Connections into Paying Customers
- Auteur(s): Jeffrey Gitomer, Tara Counterman - foreword
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers.
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Go Live!
- Turn Virtual Connections into Paying Customers
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
- Date de publication: 2020-12-03
- Langue: Anglais
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Fundamentals of Marketing, 2nd Edition
- Auteur(s): Paul Baines, Sophie Whitehouse, Sara Rosengren, Autres
- Narrateur(s): Dennis Kleinman
- Durée: 16 h et 6 min
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Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the best-selling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization.
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Fundamentals of Marketing, 2nd Edition
- Narrateur(s): Dennis Kleinman
- Durée: 16 h et 6 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Bobos in Paradise
- The New Upper Class and How They Got There
- Auteur(s): David Brooks
- Narrateur(s): David Brooks
- Durée: 8 h et 42 min
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It used to be pretty easy to distinguish between the bourgeois world of capitalism and the bohemian counterculture. The bourgeois worked for corporations, wore gray, and went to church. The bohemians were artists and intellectuals. Bohemians championed the values of the liberated 1960s; the bourgeois were the enterprising yuppies of the 1980s.
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Bobos in Paradise
- The New Upper Class and How They Got There
- Narrateur(s): David Brooks
- Durée: 8 h et 42 min
- Date de publication: 2001-01-09
- Langue: Anglais
- It used to be pretty easy to distinguish between the bourgeois world of capitalism and the bohemian counterculture....
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Prix courant: 17,42$ ou 1 crédit
Prix réduit: 17,42$ ou 1 crédit
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 4 h et 12 min
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We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.
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Wake Up.
- Écrit par Jake L.S. le 2018-12-14
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- Narrateur(s): Marc Cashman
- Durée: 4 h et 12 min
- Date de publication: 2018-11-13
- Langue: Anglais
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From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps
- Auteur(s): Robert Plank
- Narrateur(s): Robert Plank
- Durée: 3 h et 1 min
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Do you hate writing and wish it was easier? Would podcasting, blogging, course creation, video creation, and presenting be even slightly easier if you had a step-by-step system to follow? That's why Robert Plank has created, just for you, WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps.
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WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps
- Narrateur(s): Robert Plank
- Durée: 3 h et 1 min
- Date de publication: 2019-07-22
- Langue: Anglais
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WWHW is a book created specifically for people who are tired of waiting for motivation to strike, who realize that willpower is unreliable and simply want to take action and get results with their writing and speaking....
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Prix courant: 18,74$ ou 1 crédit
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Auteur(s): Jeanne Hopkins, Jamie Turner
- Narrateur(s): Christine Marshall
- Durée: 6 h et 41 min
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Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.
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Go Mobile
- Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Narrateur(s): Christine Marshall
- Durée: 6 h et 41 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns....
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Prix courant: 22,26$ ou 1 crédit
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Listen First!
- Turning Social Media Conversations Into Business Advantage
- Auteur(s): Stephen D. Rappaport
- Narrateur(s): Bart Flynn
- Durée: 10 h et 20 min
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Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.
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Listen First!
- Turning Social Media Conversations Into Business Advantage
- Narrateur(s): Bart Flynn
- Durée: 10 h et 20 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers....
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Prix courant: 28,74$ ou 1 crédit
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Groundswell
- Winning in a World Transformed by Social Technologies
- Auteur(s): Charlene Li, Josh Bernoff
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
- Version intégrale
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Au global
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Performance
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Histoire
A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.
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Groundswell
- Winning in a World Transformed by Social Technologies
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
- Date de publication: 2008-04-25
- Langue: Anglais
- A groundswell is sweeping through your customers. Most companies see it as a threat. It's time to see it an opportunity....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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