Social Marketing
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Social TV
- How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
- Auteur(s): Mike Proulx, Stacey Shepatin
- Narrateur(s): William Dufris
- Durée: 7 h et 7 min
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The internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms.
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Social TV
- How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
- Narrateur(s): William Dufris
- Durée: 7 h et 7 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Worth it !
- Écrit par Utilisateur anonyme le 2020-02-15
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Date de publication: 2010-08-10
- Langue: Anglais
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Auteur(s): Matthew Pollard, Derek Lewis - contributor, Jeb Blount - foreword
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
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One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
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Game Changer for this Extrovert!
- Écrit par Scott King le 2021-09-30
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
- Date de publication: 2021-01-19
- Langue: Anglais
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Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Version intégrale
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
Prix réduit: 29,14$ ou 1 crédit
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Marketing
- A Very Short Introduction
- Auteur(s): Kenneth Le Meunier-FitzHugh
- Narrateur(s): Mike Cooper
- Durée: 4 h et 8 min
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Marketing
- A Very Short Introduction
- Narrateur(s): Mike Cooper
- Durée: 4 h et 8 min
- Date de publication: 2021-04-20
- Langue: Anglais
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Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Auteur(s): Christophe Morin PhD, Patrick Renvoise
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Très bien expliqué!
- Écrit par Jérôme L. le 2019-10-17
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Words That Work
- Auteur(s): Dr. Frank Luntz
- Narrateur(s): Dr. Frank Luntz
- Durée: 6 h et 16 min
- Version abrégée
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.
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Had Hopes For So Much More
- Écrit par TNE le 2018-02-23
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Words That Work
- Narrateur(s): Dr. Frank Luntz
- Durée: 6 h et 16 min
- Date de publication: 2007-01-02
- Langue: Anglais
- If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Auteur(s): Barry Libert
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
- Date de publication: 2020-07-10
- Langue: Anglais
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Essential Social Media Marketing Handbook
- A New Roadmap for Maximizing Your Brand, Influence, and Credibility
- Auteur(s): Gail Z. Martin
- Narrateur(s): Karen Saltus
- Durée: 7 h et 4 min
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Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.
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I was already know 70%
- Écrit par Utilisateur anonyme le 2020-01-24
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The Essential Social Media Marketing Handbook
- A New Roadmap for Maximizing Your Brand, Influence, and Credibility
- Narrateur(s): Karen Saltus
- Durée: 7 h et 4 min
- Date de publication: 2017-05-18
- Langue: Anglais
- For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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New Markets for Artists
- How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
- Auteur(s): Brainard Carey
- Narrateur(s): Richard Allen
- Durée: 6 h et 47 min
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This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.
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New Markets for Artists
- How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
- Narrateur(s): Richard Allen
- Durée: 6 h et 47 min
- Date de publication: 2013-03-29
- Langue: Anglais
- This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Zero to One Million Followers with Social Media Marketing Viral Secrets
- Learn How Top Entrepreneurs Are Crushing It with YouTube, Facebook, Instagram, and Influencer Network Branding Ads
- Auteur(s): Gary & Jake
- Narrateur(s): Matthew Smulders
- Durée: 6 h et 44 min
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Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career? Are you looking for the competitive edge to crush the competition and 10X your business? In this audiobook you will learn the secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors and the secrets and up to date success strategies push your business to new heights.
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Zero to One Million Followers with Social Media Marketing Viral Secrets
- Learn How Top Entrepreneurs Are Crushing It with YouTube, Facebook, Instagram, and Influencer Network Branding Ads
- Narrateur(s): Matthew Smulders
- Durée: 6 h et 44 min
- Date de publication: 2019-04-18
- Langue: Anglais
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Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career? Are you looking for the competitive edge to crush the competition and 10X your business? Listen to find out more....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Never Say Die
- The Myth and Marketing of the New Old Age
- Auteur(s): Susan Jacoby
- Narrateur(s): Laural Merlington
- Durée: 13 h et 59 min
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In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
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Social/economic/political - not scientific/medical
- Écrit par Hermes le 2018-11-03
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Never Say Die
- The Myth and Marketing of the New Old Age
- Narrateur(s): Laural Merlington
- Durée: 13 h et 59 min
- Date de publication: 2011-02-14
- Langue: Anglais
- Susan Jacoby turns an unsparing eye on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
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Prix courant: 37,04$ ou 1 crédit
Prix réduit: 37,04$ ou 1 crédit
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Insanely Effective Network and Multi-Level Marketing for Introverts on Social Media: Learn How to Build an MLM Business to Success by the Top Leaders in the Field and Why You Need to Start Right Now!
- Auteur(s): Ray Schreiter, Tom Higdon
- Narrateur(s): Josh Innerst
- Durée: 3 h et 5 min
- Version intégrale
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Au global
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Do you have problems promoting your products and events? Choosing the right company? Mastering your mindset for growth? Or leading your team effectively? If you do, within this book some of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years’ worth of experience.
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Insanely Effective Network and Multi-Level Marketing for Introverts on Social Media: Learn How to Build an MLM Business to Success by the Top Leaders in the Field and Why You Need to Start Right Now!
- Narrateur(s): Josh Innerst
- Durée: 3 h et 5 min
- Date de publication: 2018-11-20
- Langue: Anglais
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Do you have problems promoting your products and events? Choosing the right company? Mastering your mindset for growth? Or leading your team effectively? If you do, within this book some of the top leaders in the field have shared their knowledge....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- Auteur(s): Brendan Kane
- Narrateur(s): Brendan Kane
- Durée: 7 h et 50 min
- Version intégrale
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In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
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Increase Your effectiveness on Social Media
- Écrit par Todd le 2022-04-19
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One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- Narrateur(s): Brendan Kane
- Durée: 7 h et 50 min
- Date de publication: 2020-11-03
- Langue: Anglais
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One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- Auteur(s): Adam Alter
- Narrateur(s): Adam Alter
- Durée: 8 h et 17 min
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Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
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Liked the Message
- Écrit par Konstantin Chesnokov le 2020-06-01
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- Narrateur(s): Adam Alter
- Durée: 8 h et 17 min
- Date de publication: 2017-03-07
- Langue: Anglais
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Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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The Art of Dealing with People
- Auteur(s): Les Giblin
- Narrateur(s): Pat Reilly
- Durée: 1 h et 13 min
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Skill with people is the one essential ingredient for success and happiness at home and in business. The Art of Dealing with People gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it.
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The Art of Dealing with People
- Narrateur(s): Pat Reilly
- Durée: 1 h et 13 min
- Date de publication: 2014-06-11
- Langue: Anglais
- What is the one quality that all successful people have in common? They have mastered the art of dealing with people....
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Prix courant: 9,34$ ou 1 crédit
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Auteur(s): Bill McGowan
- Narrateur(s): Bill McGowan
- Durée: 7 h et 51 min
- Version intégrale
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Au global
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Performance
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Histoire
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
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A must read book for everyone
- Écrit par Utilisateur anonyme le 2024-02-12
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Narrateur(s): Bill McGowan
- Durée: 7 h et 51 min
- Date de publication: 2014-04-01
- Langue: Anglais
- Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....
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Prix courant: 25,63$ ou 1 crédit
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Auteur(s): John A. List
- Narrateur(s): Will Damron
- Durée: 8 h et 26 min
- Version intégrale
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Au global
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Performance
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Histoire
Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess.
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typical academic
- Écrit par Utilisateur anonyme le 2022-12-14
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Narrateur(s): Will Damron
- Durée: 8 h et 26 min
- Date de publication: 2022-02-01
- Langue: Anglais
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Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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