Social Media Business

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.

In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat began as a late-night dorm room revelation, the brainchild of Stanford English major Reggie Brown who was nursing regrets about photos he had sent.

Ethical intelligence may not get as much attention as other forms of "smarts", but as Bruce Weinstein reveals, it is the most practical, valuable, and even courageous form, determining success on the job, fulfillment in relationships, and sense of self-worth. After reviewing the basic ethical principles agreed upon by cultures and religious traditions around the world and throughout time, Weinstein tells listeners how to develop their ethics IQ by applying these principles in daily life.

At long last, America’s most notorious political operative has released his operating manual! A freedom fighter to his admirers, a dirty trickster to his detractors, the flamboyant, outrageous, articulate, and extraordinarily well-dressed Roger Stone lays out Stone’s Rules - the maxims that have governed his legendary career as a campaign operative for four American presidents, from Richard Nixon and Ronald Reagan to Donald Trump.

In the midst of a world filled with disagreements and disputes, the art of effective argumentation stands as a beacon of clarity. Doug Madden, in How to Argue Like a Lawyer, transforms the courtroom strategies used by seasoned attorneys into everyday tools for clear communication, productive disagreements, and mutual understanding.

Do you have a dream of having a business that generates you $100,000 a year? Do you want to start generating a full time income through your blog from home? If so, then this guide is for you. Starting your own business online can be a liberating and exciting journey that can have a big positive effect on your life and your beloveds.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

The combined impact of social technologies, the mobile internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt.

Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media - offering practical steps to create and implement highly effective cyber-marketing campaigns.

Pitman walks you through the how and why of social media. He gives you tips and an outline for starting a social media strategy and shows how to get your website up and running on a shoe-string budget. Then he shows you how email, blogging, Facebook, Google+, Twitter, LinkedIn, YouTube, and other social media tools fit into your strategy. He even shows you how to learn all these new tools and still stay sane.

Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem that has developed as a secure platform for small businesses and influencers to make their impact on the world.

It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be.

If you’re looking to start your own business online without breaking the bank and using up all your saving, dropshipping is the right online business for you!

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

The rise of social media has created alternative methods of advertising for companies. Gone are the days where companies would reach their customers through newspapers or television commercials. It is now more affordable to connect with customers through online channels such as social media platforms. Companies have done an impressive job following their customers and establishing their brands within the same platforms that their customers enjoy.

Why do we so often fail to connect when speaking with business colleagues, family members, or friends? Wouldn't you like to make yourself heard and understood in all of your relationships? Using vivid examples, easy-to-learn techniques, and practical exercises for becoming a better listener and making yourself heard and understood, Dale Carnegie will show you how it's done, even in difficult situations.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.