Social Media Business

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

Women make over 80% of healthcare decisions in the U.S., yet only 4% of all medical research and development is focused on women's health issues. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says "Welcome to being a woman," instead of coming up with better solutions. But it doesn't have to be this way. In The Vagina Business, award-winning journalist Marina Gerner, Ph.D. takes an eye-opening look at the innovators challenging the status quo to deliver the healthcare solutions women need.

Disrupters shows what different women in business have done to reach success as they define it. From board members to CEOs to freelancers, the business world is stacked against women because they follow the unspoken rules of business culture made long before women entered the workforce. Tech executive, board member, and angel investor Dr. Patti Fletcher recognizes those rules and then showcases the women who have found success by breaking them.

Our ability to foresee and protect against natural catastrophes has never been greater; yet we consistently fail to heed the warnings and protect ourselves and our communities, with devastating consequences. What explains this contradiction? In The Ostrich Paradox, Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain why disaster preparedness efforts consistently fall short.

Discover the techniques that will make your real estate business grow exponentially. This easy-to-comprehend guide will teach how to navigate the roadmap of social media platforms like Instagram, Facebook, Reddit, Pinterest, Twitter, YouTube, Snapchat, and many more. An easy-to-comprehend manual that will guide you from beginning to end on what has to be done to succeed in today’s digital marketing arena.

The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies.

The Student Leadership Challenge, Kouzes and Posner—today's premier leadership experts—demonstrate how anyone can be a leader, regardless of age or experience. Grounded in the same extensive research as the best-selling The Leadership Challenge, it uses real-life stories and examples exclusively from college students.

This powerful, enlightening guide comes from a team of martial arts experts who openly share their triumphs and their failures - and reveal how you too can become more successful, happy, and self-confident. Merging the martial arts' lifestyle and philosophy with sheer business acumen, they teach you not only how to make a living but how to make a life. Their 39 conditioning-for-success exercises compel you to look introspectively as you never have before.

The combined impact of social technologies, the mobile internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt.

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime.

Improve your leadership skills - even if you aren't a "natural" communicator - with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

Rise to the Top discusses how companies approach compensation - the compensation game and its many players plus women's roles in that process. Highlights the integral role that personality type plays in how women are perceived in the workplace, and how their work style affects their paycheck. Reveals the four female "powerhouse personality types", and shares specific strategies on how women can leverage these work styles to earn more money and rewards.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

A new audiobook based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012.

Whether you're a leader looking to connect with your workforce; a member of a small team, hungry to make a difference; or at the helm of a global organization, with an eye on the horizon - this is a how-to for forward thinkers like you.

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

Are you looking to take your business to new heights with the up to date social media marketing strategies? Learn where to prioritize your time so you can maximize traffic and exposure to your business? Discover what to optimize on social media platforms to create repeatable business systems that automatically generate customers? Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions at the convenience of anywhere in the world.