Social Media Management

Culture change expert and diversity speaker Michelle Silverthorn explains how to transform diversity and inclusion from mere lip service into the very heart of leadership. Following the journey of a Black woman in the workplace, leaders learn the old rules of diversity that keep failing her and millions like her again and again, and the new rules they must put in place to make success a reality for everyone.

Uncover the methods of megastars like Oprah Winfrey, Earvin "Magic" Johnson, and Sir Richard Branson, who make the world a better place through purposeful - and highly successful - business strategies. The stellar authorial team shares in candid detail the setbacks and achievements they experienced building successful enterprises and charities - with purpose.

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.

The goal of playing the great game of business has always been to find a way to teach the have-nots how the haves make it. It’s about creating and distributing wealth equitably as a way to close those gaps in wealth that plague our society. It’s about changing the game. We authored Change the Game for those of you who continue to seek a brighter side of capitalism - one that truly transforms lives for the better. This book is about hope: No matter how grim things look, you can make them better.

Managing Social Media for Profit provides an overview of social media and how it can be used as a source of life-changing income. From understanding the basics of social media, exploring what skills are needed to become a social media manager, and learning about tools that can help manage your business—this book has something for everyone.

Do you ever feel that your words produce the exact opposite effect of what you were hoping for - escalating tensions rather than solving problems? Author of Emotional Bullshit Carl Alasko has found that with the right guidance, anyone can learn effective communication skills. In Say This, Not That, Alasko presents readers with simple instructions for what to say...and what not to say.

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.

When a loved one passes unexpectedly, the person left behind can lose their bearings. After the sudden loss of her mother, Chelsea Hanson, a nationally recognized grief educator and founder of With Sympathy Gifts and Keepsakes, didn't know where to turn for help, what to do next, or how to put the pieces of her life back together. Hanson's The Sudden Loss Survival Guide gathers everything that she learned during her own recovery process and provides an indispensable road map to aid those who've experienced a life-changing loss.

In the midst of a world filled with disagreements and disputes, the art of effective argumentation stands as a beacon of clarity. Doug Madden, in How to Argue Like a Lawyer, transforms the courtroom strategies used by seasoned attorneys into everyday tools for clear communication, productive disagreements, and mutual understanding.

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

Glauben Sie, dass Sie Tausende von Followern haben müssen, um auf IG Geld zu verdienen? Ich nenne das Blödsinn. Wie viel Geld du als Einzelunternehmer oder Kleinunternehmer auf IG verdienst, hängt immer von deiner Strategie und deinem Angebot ab. Es geht darum, Ihre Zielgruppe zu kennen, eine Botschaft zu formulieren, die sie interessiert, und eine Lösung für ihr "Problem" zu bieten. In diesem Buch erfahren Sie, wie ich und andere mit IG mit minimalem Zeitaufwand und mit weniger als 1000 Followern Tausende von Dollar verdienen.

What if you created a business that provided amazing client experiences and set a new standard for what it’s like to work with a law firm? What if you slept great at night while traveling abroad for months at a time, knowing your team could run things without you with the help of thoughtful systems and optimized technology? Yes! It’s all possible. The Small Firm Roadmap Revisited will show you how to build something different—a law firm business that is people-centered, effectively managed, and ultimately more valuable.

Classroom Management Success in 7 Days or Less provides teachers with a framework of fundamental preventive techniques and details a stepped process for responding to students who have difficulty following instructions. If you’re a teacher facing hard-to-reach, tough groups of students who talk over you and won’t do as you ask, the ideas in this audiobook will help you put in place a simple system for gaining respect, building positive teacher-student bonds, dealing with incidents, and creating a calm, responsive classroom. All in seven days or less!

Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and above all an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions can learn from the random and unexpected.

Wie Sie Social Media Kanäle ohne viel Geld clever für Ihr Marketing einsetzen können - Dazu müssen Sie einige Regeln kennen und beachten. Wie erziele ich Reichweite auf Facebook ohne ein Vermögen zu investieren? Welche Kanäle muss ich nutzen? Was kann ich in meinem Mediamix getrost weglassen?

Die meisten Marketingstrategien für soziale Medien sind darauf ausgerichtet, nutzlose Kennzahlen wie Likes, Shares und Kommentare in die Höhe zu treiben. Diese Metriken sehen vielleicht cool aus, aber sie bringen Ihr Unternehmen nicht voran. In diesem Buch räume ich mit den fünf häufigsten Sozial-Media-Marketing-Mythen auf und zeige Ihnen, wie Sie Sozial Media zu Ihrem Vorteil nutzen können. Die Strategien, über die ich in diesem Buch spreche, funktionieren auf allen Sozial-Media-Plattformen, und es spielt keine Rolle, ob Sie 50 oder 50.000 Follower haben.

Quantum Negotiation is a handbook for getting what you need using a mindset and behaviors based on a refreshingly expansive perspective on negotiation. Rather that viewing every negotiation as an antagonistic and combative relationship, this book shows you how to move beyond the traditional pseudo win-win to construct a deal in which all parties get what they need. By exploring who we are as negotiators in the context of social conditioning, this model examines the cognitive, psychological, social, physical, and spiritual aspects of negotiation to help you produce more sustainable, prosperous, and satisfying agreements.

This audiobook is written for great leaders, parents, coaches and mentors who want to become great teachers. The Seven Laws of Learning examines why people like Confucius, Nelson Mandela, Jesus, Winston Churchill, Evita Peron, Mahatma Gandhi and other extraordinary leaders were able to teach new ideas in ways that not only engaged people but persuaded them to use their free will to bring about personal and global change.

Success as an entrepreneur takes a lot more than big ideas and dedication. With threats of burnout and rejection at nearly every turn, the entrepreneurial journey is riddled with obstacles-but the staff, experts, and voices of Entrepreneur want you to know you're not alone. Entrepreneur Voices on Emotional Intelligence brings you real-world strategies to help you get brutally honest with yourself and boost your emotional intelligence.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.