Social Media Psychology

Social media selling secrets for coaches, consultants, service providers, and online store owners. The essential book to fill your social media channels, websites, and funnels with dream customers.

Far too often, our students attain only a superficial level of knowledge that fails to prepare them for deeper challenges in school and beyond. In Teaching for Deeper Learning, renowned educators and best-selling authors, Jay McTighe and Harvey F. Silver propose a solution: teaching students to make meaning for themselves.

Why do we lose money? It's easy to blame the economy or the financial markets - but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon - the distance between what we should do and what we actually do - "the behavior gap". He found that once people understood it, they started doing much better.

What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative - drawn from professional expertise as well as personal life experiences - trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients of biology. She reflects with humor on how she came to harmonize science and philosophy, the mind and the brain, abstract ideals and daily life.

What is the connection between physics and consciousness? In this groundbreaking new audiobook, Samuel Avery presents the quantum screen, a paradigm-shifting model of perceptual consciousness and of the world. This model looks to the enigmas of modern physics to demonstrate the primacy of consciousness - the essential oneness of spirit and matter.

Bestselling author Dan Pfeiffer dissects how the Right Wing built a massive, billionaire funded disinformation machine powerful enough to bend reality and nearly steal the 2020 election. From the perspective of someone who has spent decades on the frontlines of politics and media, Pfeiffer lays out how the Right Wing media apparatus works, where it came from, and what progressives can do to fight back against disinformation.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

Mindfulness at Work Essentials for Dummies explores the many benefits of utilizing mindfulness techniques in the workplace, offering managers, HR professionals, and business people of all levels guidance on how mindfulness can help with the development of core business skills. You'll discover the key concepts of mindfulness and quickly grasp how its implementation in the workplace is a win-win for you, your team, and your organization as a whole.

In October 1993, a tiny start-up called the Food Network debuted to little notice. Twenty years later, it is in 100 million homes, approaches a billion dollars a year in revenue, and features a galaxy of stars whose faces and names are as familiar to us as our own family's. But what we don't know about them, and the people behind them, could fill a book.

Que se passe-t-il donc dans la tête d’un Homo sapiens lorsqu’une passion amoureuse l’entraîne dans la déraison et les extravagances? Ou bien lorsqu’une animosité en lui se transforme en sentiment de haine ? Les neurosciences nous éclairent maintenant très bien sur ces deux pulsions – amour, haine – qui sont, l’une et l’autre, des rouages essentiels à notre survie. Elles constituent des processus neuronaux ancestraux encore sollicités et restés très actifs.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

How is it that we can walk unfamiliar streets while maintaining a sense of direction? How can we come up with shortcuts on the fly, in places we've never traveled? The answer is the complex mental map in our brains. This feature of our cognition is easily taken for granted, but it's also critical to our species' evolutionary success. In From Here to There, Michael Bond tells stories of the lost and found - Polynesian sailors, orienteering champions, early aviators - and surveys the science of human navigation.

In this book, you will learn more about the culture we live in today. Are we being brainwashed by the media? How is social media affecting us? And with those two questions in mind, does this mean there are more narcissists today than ever before? Not only are we going to dive into these specific topics, but we will also talk about real cults. Cults have existed for a long time. Some even see the relationship between cults and actual religions. But why are cults so dark and scary?

In this hilarious and life-affirming memoir, Rob explores what it will take for him to become a little less Bear (Pooh) and a little bit more Bear (Grylls) and how mild-mannered, anxious rule-followers can get their own share of (gentle) adventure from time to time.

Parents, teachers you are not alone; it is a well-known challenge raising a child with ADHD. During the difficult moments it can seem there is no hope. I don't want you to lose heart. This book is jam packed full with helpful insight on how to handle most difficulties you've encountered. This book is a mighty resource for you to use time and time again in raising and teaching a child with ADHD.

Do you ever feel overwhelmed and powerless after watching the news? Does it make you feel sad about the world, without much hope for its future? Take a breath. The world is not as bad as the headlines would have you believe! In You Are What You Read, campaigner and researcher Jodie Jackson helps us understand how our current 24-hour news cycle is produced, who decides what stories are selected, why the news is mostly negative, and what effect this has on us, as individuals and as a society.

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset - erotic capital - that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life.

Disinformation: The Nature of Facts and Lies in the Post-Truth Era cannot cure all the ills of a post-truth world, but by demonstrating how the emergence of digital technology into everyday life has knitted together a number of seemingly loosely related forces-historical, psychological, economic, and cultural-to create the post-truth culture, Disinformation will help you better understand how we got to where we now are, see how we can move beyond a culture in which facts are too easily dismissed, and develop a few highly practical skills for separating truth from lies.

In The Dopamine Reset—21 Day Detox, Leo Black offers a transformative plan to help you break free from the addictive behaviors that keep you distracted, overwhelmed, and unfulfilled. Whether you're constantly glued to your phone, chasing instant gratification, or struggling with other unhealthy habits, this book provides the tools you need to reset your brain’s reward system and rebuild mental clarity.

From Derek Hunter - one of the most entertaining political writers today - comes an insightful, alarming look at how progressives have took over academia, pop culture, and journalism in order to declare everything liberal great, and everything great, liberal. Progressives love to attack conservatives as anti-science, wallowing in fake news, and culturally backwards. But who are the real denialists here? There are three institutions in American life run by gatekeepers that have stopped letting in anyone who questions their liberal script: academia, journalism, and pop culture.