Social Media Psychology

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

Each of us is endowed with an inheritance—a set of evolved biases and cultural tools that shape every facet of our behavior. For countless generations, this inheritance has taken us to ever greater heights. But now, for the first time, it’s failing us. We find ourselves hurtling toward a future of unprecedented political polarization, deadlier war, and irreparable environmental destruction. In Inheritance, renowned anthropologist Harvey Whitehouse offers a sweeping account of how our biases have shaped humanity’s past and imperiled its future.

We live in the age of disinformation - of organized deception. Spy agencies pour vast resources into hacking, leaking, and forging data, often with the goal of weakening the very foundation of liberal democracy: trust in facts. Thomas Rid, a renowned expert on technology and national security, was one of the first to sound the alarm, even before the 2016 election. But this is not new. The story of modern disinformation begins with the clash between communism and capitalism after the Russian Revolution.

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. Composer Anthony Brandt and neurologist David Eagleman seek to discover what lies at the heart of humanity's ability - and drive - to create.

In November 2008, John Hattie’s ground-breaking book Visible Learning synthesized the results of more than fifteen years research involving millions of students and represented the biggest ever collection of evidence-based research into what actually works in schools to improve learning.

For the modern world, it seems as if sexuality and spirituality have always been at odds. But what if the two are actually deeply connected? And what if science could prove this connection? From neuroscientist Andrew Newberg, Sex, God, and the Brain argues that our religious and spiritual experiences derive directly from our sexual being. While others have speculated on a connection between religion and sex, Newberg is the first to demonstrate that the underlying biological mechanism of religious, spiritual, and sexual experiences are identical.

Envision reducing your screen time while enriching your real-life experiences. Imagine the satisfaction of engaging in deep, uninterrupted work or the joy of fully present moments with loved ones, all because you took control of your digital life. Your mental space can be more than a battleground for notifications and newsfeeds; it can be a sanctuary of thought, creativity, and peace. With Gabrielle Townsend's boxset, you hold the key to unlocking the full potential of your cognitive freedom and your impact on your own life.

Wilhelm Reich and the Function of the Orgasm; Great Minds Series, Vol. 11 - the 2017 revised, updated and reformatted edition - is a study about one of the greatest authorities on the discovery of the bioenergy for modern science and medical science. The author understands his engagement for Reich as a contribution to the rehabilitation of one of the greatest but also one of the most misunderstood scientists of the 20th century.

It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?

People - friends, family members, work colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day. Now there’s something we can do about it. Liespotting links three disciplines - facial recognition training, interrogation training, and a comprehensive survey of research in the field - into a specialized body of information developed specifically to help business leaders detect deception....

Most kids get their first smartphone at the same time that they're experiencing major developmental changes. Making mistakes has always been a part of growing up, but how do parents help their kids navigate childhood and adolescence at a time when social media has the potential to magnify the consequences of those mistakes? Rather than spend all their time worrying about the worst-case scenario, listeners get a bigger-picture understanding of their kids' digital landscape.

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

A former FBI Special Agent, US Army officer, and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns that have become the cutting edge of modern warfare - and how we can protect ourselves against them. Clint Watts electrified the nation when he testified regarding Russian interference in the 2016 election. In Messing with the Enemy, the counterterrorism, cybersecurity, and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind.

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.

The impact of visual images all around us on clients who suffer from eating disorders; using phototherapy as a means of healing.

When you are criticized or rejected, do you have a tendency to lash out or withdraw entirely? Both types of kneejerk reactions can have lasting and unintended consequences, affecting our friendships, careers, families, and romantic relationships. The truth is, overreacting hurts us as much as it hurts the people around us. You may see overreacting as an unchangeable part of your personality, but in reality, this tendency, like any other, can be unlearned.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

As Dr. JoAnne Pedro-Carroll explains with clarity and compassion in this powerful book, parents can positively alter the immediate and long-term effects of divorce on their children. The key is proven, emotionally intelligent parenting strategies that promote children's emotional health, resilience, and ability to lead satisfying lives. Over the past three decades, Pedro-Carroll has worked with families in transition, conducted research, and developed and directed award- winning, court-endorsed programs that have helped thousands of families navigate divorce and its aftermath.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Que se passe-t-il donc dans la tête d’un Homo sapiens lorsqu’une passion amoureuse l’entraîne dans la déraison et les extravagances? Ou bien lorsqu’une animosité en lui se transforme en sentiment de haine ? Les neurosciences nous éclairent maintenant très bien sur ces deux pulsions – amour, haine – qui sont, l’une et l’autre, des rouages essentiels à notre survie. Elles constituent des processus neuronaux ancestraux encore sollicités et restés très actifs.