Social Media Psychology

Véritable petit guide pratique écrit en 1928 par le neveu américain de Sigmund Freud, ce livre expose cyniquement et sans détour les grands principes de la manipulation mentale de masse ou de ce que Bernays appelait la "fabrique du consentement". Comment imposer une nouvelle marque de lessive ? Comment faire élire un président ? Dans la logique des "démocraties de marché", ces questions se confondent. Bernays assume pleinement ce constat : les choix des masses étant déterminants, ceux qui parviendront à les influencer détiendront réellement le pouvoir.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

For the modern world, it seems as if sexuality and spirituality have always been at odds. But what if the two are actually deeply connected? And what if science could prove this connection? From neuroscientist Andrew Newberg, Sex, God, and the Brain argues that our religious and spiritual experiences derive directly from our sexual being. While others have speculated on a connection between religion and sex, Newberg is the first to demonstrate that the underlying biological mechanism of religious, spiritual, and sexual experiences are identical.

When you are criticized or rejected, do you have a tendency to lash out or withdraw entirely? Both types of kneejerk reactions can have lasting and unintended consequences, affecting our friendships, careers, families, and romantic relationships. The truth is, overreacting hurts us as much as it hurts the people around us. You may see overreacting as an unchangeable part of your personality, but in reality, this tendency, like any other, can be unlearned.

Between social media, constant connection, and addictive tech and smartphones, the boundaries of privacy are stretched thin. We can track our kids’ every move with apps, see their grades within minutes of being posted, and fixate on their digital footprint, anxious that a misstep could cause them to be “canceled” or even jeopardize their admission to college. All of this adds pressure on kids, particularly Gen Z. Growing Up in Public shows us that by focusing on character, rather than the threat of getting caught or exposed, we can support our kids to be authentically themselves.

In November 2008, John Hattie’s ground-breaking book Visible Learning synthesized the results of more than fifteen years research involving millions of students and represented the biggest ever collection of evidence-based research into what actually works in schools to improve learning.

Mindfulness at Work Essentials for Dummies explores the many benefits of utilizing mindfulness techniques in the workplace, offering managers, HR professionals, and business people of all levels guidance on how mindfulness can help with the development of core business skills. You'll discover the key concepts of mindfulness and quickly grasp how its implementation in the workplace is a win-win for you, your team, and your organization as a whole.

A former FBI Special Agent, US Army officer, and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns that have become the cutting edge of modern warfare - and how we can protect ourselves against them. Clint Watts electrified the nation when he testified regarding Russian interference in the 2016 election. In Messing with the Enemy, the counterterrorism, cybersecurity, and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind.

Through interviews, research, and her own experience, Brown not only gives us the real story on weight, health, and beauty, but also offers concrete suggestions for how each of us can sort through the lies and misconceptions and make peace with and for ourselves.

“Like being deemed a witch hundreds of years ago, being presumed a slut today is cause for ostracism, abuse, and death”.... Archetypes of “witch” and “slut” have been used to police female sexuality and punish women; now, feminists are reclaiming them as positive affirmations. This book unearths the sex positive feminist legacy of the witch in art, music, politics, and popular culture, connecting the fictional witch we love to emulate and fear with real women, past and present.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

While social and emotional learning (SEL) is most familiar as compartmentalized programs separate from academics, the truth is, all learning is social and emotional. What teachers say, the values we express, the materials and activities we choose, and the skills we prioritize all influence how students think, see themselves, and interact with content and with others.

In today's digital age, being a teenage athlete comes with unique challenges. The Game Within is your ultimate guide to navigating the social media landscape as a young athlete, equipping you with the tools and strategies to thrive both on and off the field. In this empowering self-help book, the seasoned author delves into the impact of social media on young athletes' mental health and athletic performance

We all keep secrets. 97 per cent of us are hiding a secret right now, and on average we each hold thirteen at any one time. They are the stuff of gossip, of novels and of classic dramas; secrets form a major part of our hidden inner lives. Podcaster Andrew Gold knows this better than anyone. A public persona, he found himself the (unwitting) recipient of hundreds of strangers' most private revelations. This set him on a journey to understand this critical part of our societies and lives. Why do we keep secrets? Why are we fascinated by those of others? What happens to our mind when we confess?

Human analysis differs from every other system of character analysis in that it classifies man into five types according to his biological evolution. No person achieves success or happiness when compelled to do what he naturally dislikes to do, since likes and dislikes stay with him to the grave. One of the biggest modern problems is that of helping men and women to discover and to capitalize on their inborn traits. Each of the five types is discussed in detail, with specific and detailed examples.

We live in a time of vast changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and the clash of civilizations. Those changes call for new ways of learning and thinking in school, business, and the professions. Listen as psychologist Howard Gardner defines the cognitive abilities that will command a premium in the years ahead.

People - friends, family members, work colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day. Now there’s something we can do about it. Liespotting links three disciplines - facial recognition training, interrogation training, and a comprehensive survey of research in the field - into a specialized body of information developed specifically to help business leaders detect deception....

Offering an in-depth psychological and political portrait of what makes Donald Trump tick, Dangerous Charisma combines psychoanalysis with an investigation into the personality of the current American president. This narrative not only examines the life and psychology of Donald Trump but also provides an analysis of the charismatic psychological tie between Trump and his supporters. In this new book, the psychiatrist who once served under five American presidents applies his expertise to profiling the current resident in the White House with surprising and revelatory results.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.