Social Media Study

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of Internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, 'Gangnam Style', the 'Bed Intruder' song, an ASAPscience explainer, Rebecca Black's 'Friday', or the 'Evolution of Dance', Kevin Allocca's Videocracy reveals how these beloved videos and famous trends - and many more - came to be and why they mean more than you might think.

You've heard the stories about the dark side of the internet—hackers, #gamergate, anonymous mobs attacking an unlucky victim, and revenge porn—but they remain just that: Stories. Surely these things would never happen to you. Zoe Quinn used to feel the same way. She is a video game developer whose ex-boyfriend published a crazed blog post cobbled together from private information, half-truths, and outright fictions, along with a rallying cry to the online hordes to go after her. They answered in the form of a so-called movement known as #gamergate.

Activists, pundits, politicians, and the press frequently proclaim today's digitally mediated racial justice activism the new civil rights movement. As Charlton D. McIlwain shows in this book, the story of racial justice movement organizing online is much longer and varied than most people know. Beginning with the simultaneous rise of civil rights and computer revolutions in the 1960s, McIlwain, for the first time, chronicles the long relationship between African Americans, computing technology, and the Internet.

The founders of FactCheck.org teach you how to identify and debunk spin, hype, and fake news in this essential guide to informed citizenship in an age of misinformation.

Social worker, activist, and cultural commentator Feminista Jones explores how Black women are changing culture, society, and the landscape of feminism by building digital communities and using social media as powerful platforms. As Jones reveals, some of the best-loved devices of our shared social media language are a result of Black women’s innovations, from well-known, movement-building hashtags (#BlackLivesMatter, #SayHerName, and #BlackGirlMagic) to the now ubiquitous use of threaded tweets as a marketing and storytelling tool.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

As a progressive commentator on Fox News and now CNN, Sally Kohn has made a career out of bridging intractable political differences, learning how to talk civilly to people whose views she disagrees with passionately. Famously "nice", she even gave a TED Talk about what she termed emotional correctness. But these days, even Kohn has found herself wanting to breathe fire at her enemies. It was time, she decided, to look into the ugliness erupting all around us.

Nev Schulman is the host of the wildly popular TV series Catfish which investigates online relationships to determine whether they are based on truth or fiction (spoiler: it's almost always fiction).

Learning from Strangers is the definitive work on qualitative research interviewing. It draws on Robert Weiss's 30 years of experience in interviewing and teaching others how to do it. The most effective interviews, says Weiss, rely on creating cooperation - an open and trusting alliance between interviewer and respondent, dedicated to specific and honest accounts of both internal and external events.

Why are so many of us wrong about so much? From COVID-19 to climate change to the results of elections, millions of Americans believe things that are simply not true—and act based on these misperceptions. In Wrong: How Media, Politics, and Identity Drive Our Appetite for Misinformation, expert in media and politics Dannagal Goldthwaite Young offers a comprehensive model that illustrates how political leaders and media organizations capitalize on our social and cultural identities to separate, enrage, and—ultimately—mobilize us.

From plain old doping to claiming a marathon victory despite having driven the middle section of the race, from match-fixing to diving for a penalty - cheating in sport is as old as sport itself. But what constititues cheating and where do we draw the line? Are some sports cleaner than others? Is cheating in one sport the same as cheating in another or does each sport's distinctive culture set different standards? Is there such a thing as a sport without sin? Or, indeed, a sporting competitor?

Humanity is on an astronomical trajectory and according to aerospace professional and popular science communicator Kellie Gerardi, that future doesn’t rest solely on the shoulders of rocket scientists. Gerardi’s non-traditional path in the space industry shows us that humanity’s next giant leap will require the contributions of artists, engineers, and everyone in between. Gerardi takes us on a tour of this unique window in history and offers encouragement and advice for anyone who has ever dreamed of the stars and galaxies far, far away.

Criminologist Christopher Berry-Dee goes behind bars to get the last word from some of the worst criminals in the world. They speak of their violence and shocking deeds in their own words, from within some of the hardest prisons on earth. These interviews have been collated into this disturbing and unflinching analysis of the criminal mind. Here is what happens when you meet the people most of us know only from our nightmares and newspaper headlines.

The crisis that followed the collapse of Lehman Brothers marked the fourth systemic transformation of capitalism since the late 18th century. Capitalism was not destroyed by the crisis, but it was irrevocably changed. This provocative audiobook shows how the forces that precipitated the financial meltdown of 2007-2009 are now creating a new and stronger version of the global capitalist system. This system will continue to be led and shaped by the U.S. if its businesses and politicians play their cards well.

Simply takes a straightforward approach to helping you add new words to your vocabulary. This audiobook is the final of three in the series, the first being SAT 100 Core Words and the second SAT & GRE 500 Core Words.

No one understands these problems (and people) better than Krakauer. He has spent years getting to know the most influential players in the industry and this fascinating book is what he’s learned. But most importantly, Krakauer equips listeners with the crucial tools to sniff out when the press is lying or misleading the people of America in the future—so together, we can bypass them altogether.

Almost everyone is doing it. Aimlessly scrolling through their social media feeds. From presidents to the postmen, most people you know and probably even yourself. Mindlessly, your fingers move across the screen, and content, from selfies to memes, flickers by at a blistering pace. Why is it that the screen sometimes seems more important than looking up and being present in real life? And what does it mean that more and more people are turning into so-called "Scroll Zombies"? Sven Rollenhagen thoughtfully discusses social media use and how it affects us both psychologically and physically.

On any given day, at any given hour, across the various platforms constituting what we call social media, someone is angry. Facebook. Instagram. Twitter. Reddit. 4Chan. In The Rhetoric of Outrage: Why Social Media Is Making Us Angry, Jeff Rice addresses the critical question of why anger has become the dominant digital response on social media. He examines the theoretical and rhetorical explanations for the intense rage that prevails across platforms and sheds new light on how our anger is not merely a reaction against singular events but generated out of aggregated beliefs and ideas.

From the moment there was an “online,” there was sex online. The famous test image used by software engineers to develop formats like the jpeg was “Lena,” taken from Playboy’s November 1972 centerfold. Early bulletin boards and multi-user domains quickly came to serve their members sexual musings. Facebook started as a way to rate “hot or not” Harvard co-eds. In fact, virtually every significant development that defines the Internet we know and love (and hate) today came out the meeting of sexuality and technology.

An in-depth celebration of the romantic comedy’s modern golden era and its role in our culture, tracking the genre from its heyday in the ’80s and the ’90s, its unfortunate decline in the 2000s, and its explosive reemergence in the age of streaming, featuring exclusive interviews with the directors, writers, and stars of the iconic films that defined the genre.