Social Media Study

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

With the tips and techniques taught in this power-packed audiobook, you'll learn to respond to the most difficult situations with dignity, diplomacy, and poise. Even when you're put on the spot, you'll learn to use these simple scripts (and create your own!) to work through a variety of tough situations and get your point across, guilt-free. Plus, you'll learn about the importance of the inflection, tone, and timing - because how you say it is just as important as what you say.

It has been three decades since Nirvana upended the pop cultural landscape with Nevermind, the landmark album that became the soundtrack of Generation X, capturing its confusion, frustration, and passion. In 1993, Michael Azerrad published what stands as the definitive biography of this revolutionary band and its star-crossed leader Kurt Cobain. Written with the band’s complete cooperation—the only book to feature interviews with Cobain, bassist Krist Novoselic, and drummer Dave Grohl—it became a massive bestseller and, in the words of Cobain, "the best rock book I’ve ever read.”

Ever since its initial publication in 2008, The Transgender Child has been lauded as the most trusted source of information for families wanting to understand and affirm their transgender, gender-expansive, or nonbinary child. Utilized around the world and translated into multiple languages, The Transgender Child has won accolades from medical and mental health professionals, teachers, and, most especially, from parents. Authors Stephanie Brill and Rachel Pepper have now thoroughly revised and updated their ground-breaking classic.

On Instagram, the private work of mothering has been turned into a public performance that’s generating billions of dollars, and the message is simple: that we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. Momfluenced examines the performance of motherhood—producers of it and consumers of it—through the multilayered phenomenon of the mommy influencer.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

For many centuries the figure of the witch has haunted our imagination and our nightmares. There have been many attempts to quash our fascination with these wielders of forbidden powers, but all have failed. We invite you now on a journey through a moonlit world, where every shadow tells a tale of magic, persecution and persistence. In this fascinating volume, discover witches real and legendary, who once terrorized, devoured, helped or empowered their communities, but who are now largely forgotten.

When NBC decided to move Jay Leno into prime time to make room for Conan O'Brien to host the Tonight show - a job he had been promised five years earlier - skeptics anticipated a train wreck for the ages. It took, in fact, only a few months for the dire predictions to come true. Leno's show, panned by critics, dragged down the ratings - and the profits - of NBC's affiliates, while ratings for Conan's new Tonight show plummeted to the lowest levels in history.

In Raising Trump, Ivana Trump reflects on her extraordinary life and the raising of her three children - Donald Jr., Eric, and Ivanka - and recounts the lessons she taught her children as they were growing up.

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.

In this groundbreaking work, Sara Ahmed demonstrates how queer studies can put phenomenology to productive use. Focusing on the “orientation” aspect of “sexual orientation” and the “orient” in “orientalism,” Ahmed examines what it means for bodies to be situated in space and time. Bodies take shape as they move through the world directing themselves toward or away from objects and others. Being “orientated” means feeling at home, knowing where one stands, or having certain objects within reach. Orientations affect what is proximate to the body or what can be reached.

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy - one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon is to a totalitarian state", and the mass media is the primary vehicle for delivering propaganda in the United States.

Edmund Wilson's To the Finland Station is intellectual history on a grand scale, full of romance, idealism, intrigue, and conspiracy, that traces the revolutionary ideas that shaped the modern world from the French Revolution up through Lenin's arrival at Finland Station in St. Petersburg in 1917. Fueled by Wilson's own passionate engagement with the ideas and politics at play, it is a lively and vivid, sweeping account of a singular idea—that it is possible to construct a society based on justice, equality, and freedom—gaining the power to change history.

Instead of focusing on one service, like HBO, Pandora’s Box asks, “What did HBO do, besides give us The Sopranos?” The answer: It gave us a revolution. Biskind bites off a big chunk of entertainment history, following HBO from its birth into maturity, moving on to the basic cablers like FX and AMC, and ending up with the streamers and their wars, pitting Netflix against Amazon Prime Video, Max, and the killer pluses—Disney, Apple TV, and Paramount.

Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

In Burn It Down, veteran reporter Maureen Ryan does just that. She draws on decades of experience to connect the dots and illuminate the deeper forces sustaining Hollywood’s corrosive culture. Fresh reporting sheds light on problematic situations at companies like Lucasfilm and shows like Lost, Saturday Night Live, The Goldbergs, Sleepy Hollow, Curb Your Enthusiasm and more.

The consensus view of the Civil War - that it was first and foremost a war to restore the Union, and an antislavery war only later when it became necessary for Union victory - dies here. James Oakes’s groundbreaking history shows how deftly Lincoln and congressional Republicans pursued antislavery throughout the war, pragmatic in policy but steadfast on principle. In the disloyal South the federal government quickly began freeing slaves, immediately and without slaveholder compensation, as they fled to Union lines.

In recent decades, we have witnessed an explosion in the number of visual images we encounter, as our lives have become increasingly saturated with screens. From Google Images to Instagram, video games to installation art, this transformation is confusing, liberating and worrying all at once, since observing the new visuality of culture is not the same as understanding it.

When Rupert Murdoch enlisted Roger Ailes to launch a cable news network in 1996, American politics and media changed forever. With a remarkable level of detail and insight, Vanity Fair magazine reporter Gabriel Sherman puts Ailes’s unique genius on display, along with the outsize personalities - Bill O’Reilly, Sean Hannity, Megyn Kelly, Sarah Palin, Karl Rove, Glenn Beck, Mike Huckabee, Gretchen Carlson, Bill Shine, and others - who have helped Fox News play a defining role in the great social and political controversies of the past two decades.

Christopher Yuan, the son of Chinese immigrants, discovered at an early age that he was different. He was attracted to other boys. As he grew into adulthood, his mother, Angela, hoped to control the situation. Instead she found that her son and her life were spiraling out of control - and her own personal demons were determined to defeat her. Years of heartbreak, confusion, and prayer followed before the Yuans found a place of complete surrender, which is God's desire for all families.