Social Media Study

Boys become men in much the same way across cultures, by integrating, through experience, each of five messages: Life is hard; You are not that important; Your life is not about you; You are not in control; You are going to die. Our culture has done everything in its power, it seems, to move away from this ancient wisdom. Men are lured away to dominate through money, sex, power, consumerism—and never really become men.

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks - to an astonishing degree - mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media - and to make online content that impacts the world - you must start with the Social Organism.

For as long as queer women have existed, they’ve created gathering grounds where they can be themselves. From the intimate darkness of the lesbian bar to the sweaty camaraderie of the softball field, these spaces aren’t a luxury—they’re a necessity for queer women defining their identities. In A Place of Our Own, journalist June Thomas invites listeners into six iconic lesbian spaces over the course of the last sixty years, including the rural commune, the sex toy boutique, the vacation spot, and the feminist bookstore.

Alex Marlow was just a 21-year-old UC Berkeley student when renowned media mogul Andrew Breitbart hired him as his first employee. Breitbart began mentoring Marlow on how to fight the culture war one headline at a time and to remain resilient in the face of personal attacks. Now, in this eye-opening and timely book, Marlow explains how the establishment press destroyed its own credibility with a relentless stream of “fake news” designed to smear Donald Trump and his supporters while advancing a leftist agenda.

The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.

In this strange and wonderful book, thirty elders of the ancient Hopi tribe of Northern Arizona—a people who regard themselves as the first inhabitants of America—freely reveal the Hopi worldview for the first time in written form. The Hopi kept this view a secret for countless centuries, and anthropologists have long struggled to understand it. Now they record their myths and legends, and the meaning of their religious rituals and ceremonies as a gift to future generations.

This edition brings together some of Ephron’s most famous writing on a generation of women (and men) who helped shape the way we live now, and on events ranging from the Watergate scandal to the Pillsbury Bake-Off. In these sharp, hilariously entertaining, and vividly observed pieces, Ephron illuminates an era with wicked honesty and insight. From the famous "A Few Words About Breasts" to important pieces on her time working for the New York Post and Gourmet Magazine, these essays show Ephron at her very best.

Providing a post-COP26 perspective on the climate emergency, Hothouse Earth: An Inhabitant's Guide acknowledges that it is now practically impossible to keep this side of the 1.5°C dangerous climate change guardrail. The upshot is that we can no longer dodge the arrival of a disastrous, all-pervasive climate breakdown that will come. Bill McGuire explains the science behind the climate crisis, painting a blunt but authentic picture of the sort of world our children will grow old in, and our grandchildren grow up in, a world that we catch only glimpses of today.

Excessive comparison and competition sap our energy and steal our joy. Our friends become our audience and judges, and our kids become part of our brand. Add social media's constant invitation to post and peruse, and it's no wonder that we're left exhausted, discontented, and lonely. Thankfully there is another way.

Wonderfully narrated by Karen Chilton, Afrofuturism is an engaging, hip, and accessible primer to the music, literature, and art of Afrofuturism. Author Ytasha Womack introduces listeners to the burgeoning community of artists creating Afrofuturist works.

To understand how we got here, we have rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. Trailblazing women like Hillary Clinton, Anita Hill, Marcia Clark, and Roseanne Barr were undermined. Newsmakers like Monica Lewinsky, Tonya Harding, and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched sexism.

You either were there or you wanted to be. A defining New York City institution co-founded by Norman Mailer, The Village Voice was the first newspaper to cover hip-hop, the avant-garde art scene, and Off-Broadway with gravitas. It reported on the AIDS crisis with urgency and seriousness when other papers dismissed it as a gay disease. In 1979, the Voice’s Wayne Barrett uncovered Donald Trump as a corrupt con artist before anyone else was paying attention.

In Raising Trump, Ivana Trump reflects on her extraordinary life and the raising of her three children - Donald Jr., Eric, and Ivanka - and recounts the lessons she taught her children as they were growing up.

Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.

Our smartphones have brought digital technology into the most intimate spheres of life. It's time to take control of them, repurposing them as pathways to a democratically designed and maintained digital commons that prioritizes people over profit. Smartphones have appeared everywhere seemingly overnight: since the first iPhone was released, in 2007, the number of smartphone users has skyrocketed to over two billion.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

Unlikeable Female Characters traces the evolution of highly memorable female characters, examining what exactly makes them popular, how audiences have reacted to them, and the ways in which pop culture is finally allowing us to celebrate the complexities of being a woman. Anna Bogutskaya, film programmer, broadcaster, and cofounder of the horror film collective and podcast The Final Girls takes us on a journey through popular film, TV, and music, looking at the nuances of womanhood on and off-screen to reveal whether pop culture—and society—is finally ready to embrace complicated women.

In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows, first on premium cable channels like HBO and then basic cable networks like FX and AMC, dramatically stretched television’s narrative inventiveness, emotional resonance, and artistic ambition. Just as the Big Novel had in the 1960s and the subversive films of New Hollywood had in 1970s, television shows became the place to go to see stories of the triumph and betrayals of the American Dream.

You know the type: the woman who won't shut up, who's too brazen, too opinionated - too much. She's the unruly woman, and she embodies one of the most provocative and powerful forms of womanhood today. In Too Fat, Too Slutty, Too Loud, Anne Helen Petersen uses the lens of "unruliness" to explore the ascension of pop culture powerhouses like Serena Williams, Hillary Clinton, Nicki Minaj, and Kim Kardashian, exploring why the public loves to love (and hate) these controversial figures.

In October 1993, a tiny start-up called the Food Network debuted to little notice. Twenty years later, it is in 100 million homes, approaches a billion dollars a year in revenue, and features a galaxy of stars whose faces and names are as familiar to us as our own family's. But what we don't know about them, and the people behind them, could fill a book.