Social Media Study

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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

It was the 1960s - a time of economic boom and social strife. Young women poured into the workplace, but the “Help Wanted” ads were segregated by gender and the “Mad Men” office culture was rife with sexual stereotyping and discrimination. Lynn Povich was one of the lucky ones, landing a job at Newsweek, renowned for its cutting-edge coverage of civil rights and the “Swinging Sixties.” Nora Ephron, Jane Bryant Quinn, Ellen Goodman, and Susan Brownmiller all started there as well. It was a top-notch job - for a girl - at an exciting place. But it was a dead end.

Over the past generation, the Democratic and Republican parties have each become nationally coordinated political teams. American political institutions, on the other hand, remain highly decentralized. Laboratories against Democracy shows how national political conflicts are increasingly flowing through the subnational institutions of state politics—with profound consequences for public policy and American democracy.

Selling sex has never been more profitable—or dangerous—for everyone on both sides of the screen. Jewels Jade should know. She has spent most of her life working in the adult entertainment industry. Porn isn’t just for men in trench coats and shady video store backrooms anymore. From vanilla to vile, it’s all online. Just like social media, though, online porn banks on fresh content and takes viewer data mining to the bank, creating a snowballing cycle of algorithms, addictive behaviors, and extreme performances that have consequences beyond our wildest dreams and nightmares.

In the shadows of global politics, a hidden war is being waged. From disinformation campaigns to economic coercion, subversive tactics are reshaping our world. 'Subversion: The Hidden War - Defending Democracy in the Age of Information Warfare' reveals global powers' covert strategies to destabilize nations and influence public opinion. With insightful analysis and real-world case studies, this book not only exposes the threats but also offers a roadmap for building resilience and protecting the future of democracy—a must-listen for anyone concerned about the integrity of our world order.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?

Our world is constantly buffeted by new and dramatic changes we can't fully grasp. No one is fully prepared for the challenges, crises, and risks that lie ahead. The Extreme Future is a blueprint for what's next and how to navigate these changes.

Why are so many old things buried in the ground—and who finds them?

Every day, scientists conduct pioneering experiments with the potential to transform how we live. Yet it isn't every day you hear from the scientists themselves! Now, award-winning author Jim Al-Khalili and his team of top-notch experts explain how today's earthshaking discoveries will shape our world tomorrow - and beyond. Pull back the curtain on genomics, robotics, AI, the Internet of Things, synthetic biology, transhumanism, interstellar travel, colonization of the solar system, teleportation, and much more.

THE EARLY 2000s conjures images of inflatable furniture, flip phones, and low-rise jeans. It was a new millennium and the future looked bright, promising prosperity for all. The internet had arrived, and technology was shiny and fun. For many, it felt like the end of history: no more wars, racism, or sexism. But then history kept happening. Twenty-five years after the ball dropped on December 31st, 1999, we are still living in the shadows of the Y2K Era.

Over her four decades of working in newsrooms big and small, Margaret Sullivan has become a trusted champion and critic of the American news media. In this bracing memoir, Sullivan traces her life in journalism and how trust in the mainstream press has steadily eroded.

Disinformation: The Nature of Facts and Lies in the Post-Truth Era cannot cure all the ills of a post-truth world, but by demonstrating how the emergence of digital technology into everyday life has knitted together a number of seemingly loosely related forces-historical, psychological, economic, and cultural-to create the post-truth culture, Disinformation will help you better understand how we got to where we now are, see how we can move beyond a culture in which facts are too easily dismissed, and develop a few highly practical skills for separating truth from lies.

In this blistering polemic, veteran journalist Mick Hume presents an uncompromising defence of freedom of expression, which he argues is threatened in the West not by jackbooted censorship but by a creeping culture of conformism and you-can't-say-that. The cold-blooded murder of the Charlie Hebdo cartoonists in January 2015 brought a deadly focus to the issue of free speech. Leaders of the free-thinking world united in condemning the killings, proclaiming ‘Je suis Charlie'.

In his final speech "I've Been to the Mountaintop," Martin Luther King Jr. delivered his support of African American garbage workers on strike in Memphis. Although some consider this oration King's finest, it is mainly known for its concluding two minutes, wherein King compares himself to Moses and seems to predict his own assassination. But King gave an hour-long speech, and the concluding segment can only be understood in relation to the whole.

Was Massenmedien berichten, weicht oft von den Ansichten und Eindrücken großer Teile der Bevölkerung ab – gerade, wenn es um brisante Geschehnisse geht. So entsteht häufig der Eindruck, die Massenmedien in Deutschland seien von der Regierung oder "dem Staat" manipuliert. Aber die heutige Selbstangleichung der Medien hat mit einer gelenkten Manipulation nichts zu tun. Die Massenmedien in Deutschland sind keine Vollzugsorgane staatlicher Meinungsmache.

Karachi. Pakistan’s largest city is a sprawling metropolis of 20 million people, twice the size of New York City. It is a place of political turbulence in which those who have power wield it with brutal and partisan force. It takes an insider to know where is safe, whom to trust, and what makes Karachi tick. In this powerful debut, Samira Shackle explores the city of her mother’s birth in the company of a handful of Karachiites.

As AI and robotics eliminate jobs across the spectrum, governmental revenues will plummet while the debt increases dramatically. This crisis of limited resources on all levels - underfunded or nonexistent pensions, health problems, lack of savings, and job destruction without comparable job creation - will drive many into homelessness and produce a dramatic rise in violence as we fight over shrinking resources.

Screenwise offers a realistic and optimistic perspective on how to thoughtfully guide kids in the digital age. Many parents feel that their kids are addicted, detached, or distracted because of their digital devices. Using the foundation of their own values and experiences, parents and educators can learn about the digital world to help set kids up for success in a world fueled by technology.

Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business told by one of our most eminent journalists. Jill Abramson follows four companies: The New York Times, The Washington Post, BuzzFeed, and Vice Media over a decade of disruption and radical adjustment. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials.