Social Media Study

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Stories of magic, superstition, and witchcraft were strictly forbidden in the little town of Salem Village. But a group of young girls ignored those rules, spellbound by the tales told by a woman named Tituba. When questioned about their activities, the terrified girls set off a whirlwind of controversy as they accused townsperson after townsperson of being witches.

On the central and north coast of British Columbia, the Great Bear Rainforest is the largest intact temperate rainforest in the world, containing more organic matter than any other terrestrial ecosystem on the planet. The area plays host to a wide range of species, from thousand-year-old western cedars to humpback whales to iconic white Spirit bears. According to local residents, another giant is said to live in these woods.

For as long as queer women have existed, they’ve created gathering grounds where they can be themselves. From the intimate darkness of the lesbian bar to the sweaty camaraderie of the softball field, these spaces aren’t a luxury—they’re a necessity for queer women defining their identities. In A Place of Our Own, journalist June Thomas invites listeners into six iconic lesbian spaces over the course of the last sixty years, including the rural commune, the sex toy boutique, the vacation spot, and the feminist bookstore.

For many centuries the figure of the witch has haunted our imagination and our nightmares. There have been many attempts to quash our fascination with these wielders of forbidden powers, but all have failed. We invite you now on a journey through a moonlit world, where every shadow tells a tale of magic, persecution and persistence. In this fascinating volume, discover witches real and legendary, who once terrorized, devoured, helped or empowered their communities, but who are now largely forgotten.

For decades, women battered the walls of the male fortress of television journalism. After fierce struggles, three women - Diane Sawyer, Katie Couric, and Christiane Amanpour - broke into the newsroom’s once impenetrable “boys’ club”. These women were not simply pathbreakers, but wildly gifted journalists whose unique talents enabled them to climb to the top of the corporate ladder and transform the way Americans received their news.

Award-winning investigative journalist Liz Collin sets the record straight. She uncovers what really happened on a street in Minneapolis that set off the riots, the demands to defund the police, and the skyrocketing crime across the country. Based on conversations with those who were there—including Derek Chauvin, Thomas Lane, and other Minneapolis police officers who’ve never spoken out before—Liz exposes how the media and the Left manipulated the facts to dupe and divide America.

Early True Believers: The Untold Story of Silicon Alley is a 1990s saga of ambition and innovation set in Manhattan’s Silicon Alley, a swath of downtown that served as New York City’s nerve center of tech entrepreneurship. The series features the stories of a forgotten cohort of early internet visionaries, countercultural social networks, the digital gold rush, and the lavish events that came with it, including one held in an underground Tribeca bunker that abruptly ended in a police raid—a harbinger of the upheaval to come.

The legendary creator of iconic television programs All in the Family, Sanford and Son, Maude, Good Times, The Jeffersons, and Mary Hartman, Mary Hartman, Norman Lear remade our television culture - while leading a life of unparalleled political, civic, and social involvement. Sharing the wealth of Lear's 90 years, Even This I Get to Experience is a memoir as touching and remarkable as the life he has led.

In her latest forays into the American scene, Joan Didion covers ground from Washington to Los Angeles, from a TV producer's gargantuan "manor" to the racial battlefields of New York's criminal courts. At each stop she uncovers the mythic narratives that elude other observers: Didion tells us about the fantasies the media construct around crime victims and presidential candidates; she gives us new interpretations of the stories of Nancy Reagan and Patty Hearst; she charts America's rollercoaster ride through evanescent booms and hard times that won't go away.

Reaching out to listeners of all religious backgrounds, Desmond Tutu shows us how to transform suffering into joy both in our lives and in our world. He tells us that God dreams of a world where laughter, love, and peace reign, and where we realize that we are all members of one family, God's family. In this extremely personal and liberating message, Father Tutu helps us "see with the eyes of the heart" and cultivate the qualities of forgiveness, humility, generosity, and courage.

Offering a nuanced and transformative take on immigration, multiculturalism, and America's role on the global stage, The Newcomers follows and reflects on the lives of 22 immigrant teenagers throughout the course of their 2015-2016 school year at Denver's South High School. Unfamiliar with American culture or the English language, the students range from the ages of 14 to 19 and come from nations struggling with drought, famine, or war.

Unapologetically punk, the essays in Thunder Song segue from the miraculous to the mundane, from the spiritual to the physical, as they examine the role of art—in particular music—and community in helping a new generation of indigenous people claim the strength of their heritage while defining their own path in the contemporary world.

When Moya Bailey first coined the term misogynoir, she defined it as the ways anti-Black and misogynistic representation shape broader ideas about Black women, particularly in visual culture and digital spaces. She had no idea that the term would go viral, touching a cultural nerve and quickly entering into the lexicon. Misogynoir now has its own Wikipedia page and hashtag, and has been featured on Comedy Central’s The Daily Show and CNN’s Cuomo Prime Time.

From Aristotle to Wittgenstein and Zizek, 50 Philosophy Classics provides a lively entry point to the field of philosophy. Analyses of key works by Descartes, Schopenhauer, Hegel, Heidegger, and Nietzsche also show how philosophy helped shape the thinking and events of the last 150 years.

Twenty-seven years ago, Matthieu Ricard gave up a promising career as a scientist to study Tibetan Buddhism—not as a detached observer but by immersing himself in its practice under the guidance of its greatest living masters. Years later, this project was born, and Ricard met with his father, Jean-Francois Revel—a French philosopher who became world famous for his challenges to both Communism and Christianity. At an inn, these two profoundly thoughtful men explored questions that have occupied humankind throughout its history.

Ever since its initial publication in 2008, The Transgender Child has been lauded as the most trusted source of information for families wanting to understand and affirm their transgender, gender-expansive, or nonbinary child. Utilized around the world and translated into multiple languages, The Transgender Child has won accolades from medical and mental health professionals, teachers, and, most especially, from parents. Authors Stephanie Brill and Rachel Pepper have now thoroughly revised and updated their ground-breaking classic.

In the years between World War II and the emergence of television as a mass medium, American popular culture as we know it was first created in the bold, pulpy pages of comic books. The Ten-Cent Plague explores this cultural emergence and its fierce backlash while challenging common notions of the divide between "high" and "low" art.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls—from our relationships and our parenting to our physical and mental well-being. Over the Influence is an audiobook about what it means to live in the world social media has wrought—whether you’re constantly connected or have deleted your accounts forever.