Social Media Study

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Astrophysicist J. Craig Wheeler, former president of the American Astronomical Society, takes a critical look at the technological advances shaping our future. From artificial intelligence to genetic engineering, Wheeler explores how these innovations are interconnected and the potential they hold for humanity's evolution. With thought-provoking insights into the ethical dilemmas we face, Wheeler stresses the importance of staying informed and proactive.

It has been three decades since Nirvana upended the pop cultural landscape with Nevermind, the landmark album that became the soundtrack of Generation X, capturing its confusion, frustration, and passion. In 1993, Michael Azerrad published what stands as the definitive biography of this revolutionary band and its star-crossed leader Kurt Cobain. Written with the band’s complete cooperation—the only book to feature interviews with Cobain, bassist Krist Novoselic, and drummer Dave Grohl—it became a massive bestseller and, in the words of Cobain, "the best rock book I’ve ever read.”

In this groundbreaking work, Sara Ahmed demonstrates how queer studies can put phenomenology to productive use. Focusing on the “orientation” aspect of “sexual orientation” and the “orient” in “orientalism,” Ahmed examines what it means for bodies to be situated in space and time. Bodies take shape as they move through the world directing themselves toward or away from objects and others. Being “orientated” means feeling at home, knowing where one stands, or having certain objects within reach. Orientations affect what is proximate to the body or what can be reached.

Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.

Annalee Newitz traces the way disinformation, propaganda, and violent threats have evolved from military weapons deployed against foreign adversaries into tools in domestic culture wars. Newitz delves into America's deep-rooted history with psychological operations, beginning with Benjamin Franklin's Revolutionary War-era fake newspaper and nineteenth-century wars on Indigenous nations, and reaching its apotheosis with the Cold War and twenty-first-century influence campaigns online.

Nous nous croyons rationnels et informés. Pourtant, nous nous trompons systématiquement, y compris – peut-être même plus – sur les sujets que nous croyons bien connaître. Mais, comme le met au jour Hans Rosling, statisticien de génie et star des conférences TED, les raisons pour lesquelles nous nous trompons sont toujours les mêmes! Hérité d'un ancestral instinct de survie, c'est le fonctionnement même de notre cerveau qui nous induit en erreur : En nous incitant à chercher un coupable à tout phénomène ; En résumant la plupart des problèmes en une stérile opposition binaire.

Unlikeable Female Characters traces the evolution of highly memorable female characters, examining what exactly makes them popular, how audiences have reacted to them, and the ways in which pop culture is finally allowing us to celebrate the complexities of being a woman. Anna Bogutskaya, film programmer, broadcaster, and cofounder of the horror film collective and podcast The Final Girls takes us on a journey through popular film, TV, and music, looking at the nuances of womanhood on and off-screen to reveal whether pop culture—and society—is finally ready to embrace complicated women.

Bestsellerautor Yuval Noah Harari erklärt, wie Informationsnetzwerke unsere Welt geschaffen haben und sie jetzt zu zerstören drohen In den letzten 100.000 Jahren hat die Menschheit enorme Macht erlangt. Doch trotz all unserer Entdeckungen, Erfindungen und Eroberungen befinden wir uns heute in einer existenziellen Krise. Die Welt steht am Rande des ökologischen Zusammenbruchs. Zuhauf werden Falschinformationen verbreitet.

On April 23, 1984, in a packed press conference room in Washington, DC, the secretary of health and human services declared “The probable cause of AIDS has been found.” By the next day, “probable” had fallen away, and the novel retrovirus later named HIV became forever lodged in global consciousness as “the AIDS virus.” Celia Farber, then an intrepid young reporter for SPIN magazine, was the only journalist to question the official narrative and dig into the science of AIDS.

Edmund Wilson's To the Finland Station is intellectual history on a grand scale, full of romance, idealism, intrigue, and conspiracy, that traces the revolutionary ideas that shaped the modern world from the French Revolution up through Lenin's arrival at Finland Station in St. Petersburg in 1917. Fueled by Wilson's own passionate engagement with the ideas and politics at play, it is a lively and vivid, sweeping account of a singular idea—that it is possible to construct a society based on justice, equality, and freedom—gaining the power to change history.

Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

The consensus view of the Civil War - that it was first and foremost a war to restore the Union, and an antislavery war only later when it became necessary for Union victory - dies here. James Oakes’s groundbreaking history shows how deftly Lincoln and congressional Republicans pursued antislavery throughout the war, pragmatic in policy but steadfast on principle. In the disloyal South the federal government quickly began freeing slaves, immediately and without slaveholder compensation, as they fled to Union lines.

On Instagram, the private work of mothering has been turned into a public performance that’s generating billions of dollars, and the message is simple: that we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. Momfluenced examines the performance of motherhood—producers of it and consumers of it—through the multilayered phenomenon of the mommy influencer.

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over 30 years. Long an enthusiast for its possibilities, here she investigates a troubling consequence.

Christopher Yuan, the son of Chinese immigrants, discovered at an early age that he was different. He was attracted to other boys. As he grew into adulthood, his mother, Angela, hoped to control the situation. Instead she found that her son and her life were spiraling out of control - and her own personal demons were determined to defeat her. Years of heartbreak, confusion, and prayer followed before the Yuans found a place of complete surrender, which is God's desire for all families.

Lewis Howes grew up as an athlete. He was a two-sport All-American and went on to play football professionally. Howes then transferred his competitive nature from sports to business, building his podcast, The School of Greatness, into a global phenomenon. But his whole identity was built on misguided beliefs about what "masculinity" was: dangerous, false ideas learned from teammates and coaches in locker rooms and stereotypes in the media. Like so many men, Howes grew up to be angry, frustrated, and always chasing something that was never enough.

As the nation recovers from the Trump presidency, many questions remain: Why was the COVID-19 pandemic so grossly mishandled? How did we get so politically polarized? What caused White nationalist groups to come out of the shadows, and are they here to stay? The answers lie the twisted story of the relationship between Donald Trump and Fox News. Through firsthand accounts from over 250 current and former Fox insiders, CNN anchor and chief media correspondent Brian Stelter unlocks the inner workings of Rupert Murdoch’s multibillion-dollar media empire.