Social Media Study

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Ever since its initial publication in 2008, The Transgender Child has been lauded as the most trusted source of information for families wanting to understand and affirm their transgender, gender-expansive, or nonbinary child. Utilized around the world and translated into multiple languages, The Transgender Child has won accolades from medical and mental health professionals, teachers, and, most especially, from parents. Authors Stephanie Brill and Rachel Pepper have now thoroughly revised and updated their ground-breaking classic.

Ferguson might be the worst, but it is not the first. Ferguson is just the latest of hundreds of examples of Black mob violence around the country. White Girl Bleed a Lot: The Return of Racial Violence to America and How the Media Ignore It was written for the deniers: reporters and public officials and others who deny Black mob violence has reached epidemic levels.

Providing a post-COP26 perspective on the climate emergency, Hothouse Earth: An Inhabitant's Guide acknowledges that it is now practically impossible to keep this side of the 1.5°C dangerous climate change guardrail. The upshot is that we can no longer dodge the arrival of a disastrous, all-pervasive climate breakdown that will come. Bill McGuire explains the science behind the climate crisis, painting a blunt but authentic picture of the sort of world our children will grow old in, and our grandchildren grow up in, a world that we catch only glimpses of today.

A sharecropper, a warrior, and a truth-telling prophet, Fannie Lou Hamer (1917-1977) stands as a powerful symbol not only of the 1960s Black freedom movement, but also of the enduring human struggle against oppression. This is a rhetorical biography that tells the story of Hamer's life by focusing on how she employed symbols - images, words, and even material objects such as the ballot, food, and clothing - to construct persuasive public personae, to influence audiences, and to effect social change.

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry.

AI expert Yorick Wilks takes a journey through the history of artificial intelligence up to the present day, examining its origins, controversies, and achievements, as well as looking into just how it works. He also considers the future, assessing whether these technologies could menace our way of life and how we are all likely to benefit from AI applications in the years to come.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

Whether it’s playing through blockbuster-esque adventures, diving deep into hidden bits of story and lore, or building relationships that change the fate of the world itself, video games are bringing stories to life in ways that are immediate, interactive, and immersive. Focusing on some of the best and most memorable experiences in gaming, The Greatest Stories Ever Played examines the relationship between gaming and storytelling in a new way.

As a young girl in a working-class neighborhood of Sydney, Australia, Geraldine Brooks longed to discover the places where history happens and culture comes from, so she enlisted pen pals who offered her a window on adolescence in the Middle East, Europe, and America. Twenty years later, Brooks, an award-winning foreign correspondent, embarked on a human treasure hunt to find her pen friends. She found men and women whose lives had been shaped by war and hatred, by fame and notoriety, and by the ravages of mental illness.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.

In a world overflowing with information, how can we adapt our learning methods to thrive? Dave Cormier, a pioneering figure in digital education, presents a thought-provoking manifesto in Learning in a Time of Abundance. A leading voice in digital learning, Cormier offers a fresh perspective on how we can face the uncertainty of a world where our challenges don't have clear answers amid an overwhelming digital landscape.

A dangerous and revolutionary philosophy is responsible for the street fires in America. It fuels the actions of Black Lives Matter and Antifa. It invades curricula in public schools and in our military. It is in our churches. You have heard the phrase “white privilege,” the need for “safe spaces” on campuses, and perhaps the tongue-twister “intersectionality.” Behind all of these is an ideology called critical theory, which is a form of cultural Marxism that divides society into the oppressed and the oppressors.

In 2014, on the side of a Los Angeles freeway, a One Direction fan erected a shrine in the spot where, a few hours earlier, Harry Styles had vomited. “It’s interesting for sure,” Styles said later, adding, “a little niche, maybe.” But what seemed niche to Styles was actually an irreverent signpost to an unfathomably large, interconnected, and influential multiverse: stan culture. In this book, Kaitlyn Tiffany, a staff writer at the Atlantic and proud superfan herself, guides us through the nebulous online world of fans, stans, and boybands.

What’s coming next for today’s workforce, and the companies behind them? For those eager and willing to adapt, the possibilities are nearly endless, says author Gerard Szatvanyi. Recent advances in technology have led to new trends, and this global transformation holds tremendous potential. Nearly every industry will be impacted, and organizations that set the right vision could benefit from breaking into new markets and creating specialized niches.

Boys become men in much the same way across cultures, by integrating, through experience, each of five messages: Life is hard; You are not that important; Your life is not about you; You are not in control; You are going to die. Our culture has done everything in its power, it seems, to move away from this ancient wisdom. Men are lured away to dominate through money, sex, power, consumerism—and never really become men.

Who gets to control the media we consume? Can we intervene, or at least mitigate the influence of constant content? Mixing personal anecdotes with historical and political criticism, Image Control explores art, social media, photography, and other visual mediums to understand how our culture and our actions are manipulated, all the while building toward the idea that if fascism emerges as aesthetics, then so too can anti-fascism.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.