Social Media Study

How did we get from an age of dignified nightly news broadcasts on three national networks to the age of 24-hour channels and constantly breaking news? The answer - thanks to Ted Turner and an oddball cast of cable TV visionaries, big league rejects, and nonunion newbies - can be found in the basement of an abandoned country club in Atlanta. Because it was there, in 1980, that this motley crew somehow, against all odds, launched CNN. Up All Night is an inside look at the founding of the upstart network that set out to change the way news was delivered and consumed.

Two billion people worldwide watch YouTube. Yet its stars remain a mystery to much of the public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them? Wired journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the world's biggest video-sharing website, including leading agents, managers and the YouTubers themselves.

As a young girl in a working-class neighborhood of Sydney, Australia, Geraldine Brooks longed to discover the places where history happens and culture comes from, so she enlisted pen pals who offered her a window on adolescence in the Middle East, Europe, and America. Twenty years later, Brooks, an award-winning foreign correspondent, embarked on a human treasure hunt to find her pen friends. She found men and women whose lives had been shaped by war and hatred, by fame and notoriety, and by the ravages of mental illness.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.

Everyone deplores narcissism, especially in others. The vain are by turns annoying or absurd, offending us whether they are blissfully oblivious or proudly aware of their behavior. But are narcissism and vanity really as bad as they seem? Can we avoid them even if we try? In Mirror, Mirror, Simon Blackburn, the author of such best-selling philosophy books as Think, Being Good, and Lust, says that narcissism, vanity, pride, and self-esteem are more complex than they first appear and have innumerable good and bad forms.

Nev Schulman is the host of the wildly popular TV series Catfish which investigates online relationships to determine whether they are based on truth or fiction (spoiler: it's almost always fiction).

Large corporations, big governments, and other centralized organizations have long determined and dominated the way we work, access healthcare, get an education, feed ourselves, and generally go about our lives.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

A field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach media as experiences to immerse ourselves in at will.

For today’s teen, being able to communicate clearly in front of an audience is essential. From class presentations to interviews to online videos, an engaging talk can not only inspire and electrify a room, it can change people’s minds, and even change the world. Thank You for Coming to My TED Talk is the definitive guide to public speaking for a teen audience. Drawing from a teen’s day-to-day world - school, extracurriculars, online videos, college admissions procedures, bat and bar mitzvahs, debates, and more - head of TED Chris Anderson shares proven techniques.

The Unreality of Memory collects provocative, searching essays on disaster culture, climate anxiety, and our mounting collective sense of doom. In this new collection, acclaimed poet and essayist Elisa Gabbert explores our obsessions with disasters past and future, from the sinking of the Titanic to Chernobyl, from witch hunts to the plague. These deeply researched, prophetic meditations question how the world will end - if indeed it will - and why we can't stop fantasizing about it.

Almost as soon as it appeared, the crossword puzzle became indispensable to our lives. Invented practically by accident in 1913, when a newspaper editor at the New York World was casting around for something to fill empty column space, it became a roaring commercial success almost overnight. Ever since then, the humble puzzle has been an essential ingredient of any newspaper worth its salt. But why, exactly, are the crossword’s satisfactions so sweet.

Covens. Girl bands. Ballet troupes. Convents. In all times and places, girls and women have come together in communities of vocation, of necessity, of support. In Witches, Sam George-Allen explores how magic happens wherever women gather. Female farmers change the way we grow our food. Online beauty communities democratize skin-care rituals. And more than any other demographic, it’s teen girls that shape our culture.

Facts are and must be the coin of the realm in a democracy. Unfortunately, for citizens in the United States and throughout the world, distinguishing between fact and fiction - always a formidable challenge - is now more difficult than ever, as a constant stream of questionable information pours into media outlets. Lewis argues forcefully that while data points and factoids abound, it is much harder to get to the whole truth of complex issues in time for that truth to guide citizens, voters, and decision makers.

What exactly is the purpose of the BBC nowadays—to entertain, educate and inform? But is that all? The broadcaster itself claims to be a fearless and independent provider of news tasked with "speaking truth to power"—a true champion of the underdog. However, as David Sedgwick reveals in his new book, the reality is somewhat different: not only does the BBC diligently protect power from scrutiny, it attacks and attempts to discredit those who dare to challenge the status quo.

On a winter morning in 1990, Senator Byron Dorgan of North Dakota picked up the Bismarck Tribune. On the front page, a small girl gazed into the distance, shedding a tear. The headline: Foster home children beaten - and nobody's helping. Dorgan, who had been working with American Indian tribes to secure resources, was distressed. He flew to the Standing Rock Indian Reservation to meet with five-year-old Tamara and her grandfather. They became friends. Then she disappeared. And he would search for her for decades until they finally found each other again.

News for All the People reveals how racial segregation distorted the information Americans received from the mainstream media. It unearths numerous examples of how publishers and broadcasters actually fomented racial violence and discrimination through their coverage. And it chronicles the influence federal media policies exerted in such conflicts. It depicts the struggle of Black, Latino, Asian, and Native American journalists who fought to create a vibrant yet little-known alternative, democratic press.

Healing After Divorce is a breath of fresh air for all who are going through the divorce process. Rowland offers insightful advice about how to begin to rebuild one's emotional, spiritual, physical, romantic, familial, and financial life after divorce. Acknowledging the heartbreak, Rowland offers practical and easy-to-follow steps to begin to mend a broken heart and find hope, fulfillment, and love after divorce.

Simply takes a straightforward approach to helping you add new words to your vocabulary. This audiobook is the final of three in the series, the first being SAT 100 Core Words and the second SAT & GRE 500 Core Words.