Social Media Study

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

In 1981, emboldened by Ronald Reagan’s election, a group of some 50 Republican operatives, evangelicals, oil barons and gun lobbyists met in a Washington suburb to coordinate their attack on civil liberties and the social safety net. These men and women called their coalition the Council for National Policy. Over four decades, this elite club has become a strategic nerve centre for channelling money and mobilising votes behind the scenes.

Legal scholar and architect Sara C. Bronin examines how zoning became such a prevailing force and reveals its impact. Outdated zoning codes have maintained racial segregation, prioritized cars over people, and enabled great ecological harm. But, as Bronin argues, once we recognize the power of zoning, we can harness it to create the communities we desire, and deserve. Drawing on her own experience leading the overhaul of Hartford's zoning code and exploring the efforts of activists and city planners across the country, Bronin shows how new codes are reshaping our cities.

Award-winning investigative journalist Liz Collin sets the record straight. She uncovers what really happened on a street in Minneapolis that set off the riots, the demands to defund the police, and the skyrocketing crime across the country. Based on conversations with those who were there—including Derek Chauvin, Thomas Lane, and other Minneapolis police officers who’ve never spoken out before—Liz exposes how the media and the Left manipulated the facts to dupe and divide America.

Communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls—from our relationships and our parenting to our physical and mental well-being. Over the Influence is an audiobook about what it means to live in the world social media has wrought—whether you’re constantly connected or have deleted your accounts forever.

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry. In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning.

What’s gone wrong with our media? The answer: its owners. From William Randolph Hearst to Elon Musk, from the British press barons to colonial upstarts Conrad Black and Rupert Murdoch, media proprietors have manipulated the news to accumulate wealth and influence as they meddled with democracy. Eric Beecher knows the news business from bottom to top. He has been a journalist, editor and media proprietor, with the rare distinction of having both worked for and been sued (unsuccessfully) by the Murdochs. This book reveals the distorted role of the media moguls of the past two centuries.

An urgent account of the revolution that has upended the news business, authored by one of the most accomplished journalists of our time.

Dieses Hörbuch ist den Gedanken der journalistischen Aufklärung verpflichtet. Zu ihren Kernaufgaben zählen die Kritik und Kontrolle politischer Macht. In der Praxis jedoch wird die Presse häufig zum Apologeten der Mächtigen und zum publizistischen Verteidiger des Status Quo. Statt Macht- und Gewaltverhältnisse aufzuklären, vernebelt sie oft die Interessen von Machteliten und wird so zum Helfer der Gegenaufklärung. Dieses Hörbuch zeigt, wie Kritik und Kontrolle von Eliten wieder in den Mittelpunkt der Recherche rücken können. Baab bietet einen Werkzeugkasten mit Instrumenten der Aufklärung.

Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

In the early 20th century, World War I was the most devastating event humanity had yet experienced. New machines of war left tens of millions killed or wounded in the most grotesque of ways. The Great War remade the world's map, created new global powers, and brought forth some of the biggest problems still facing us today. But it also birthed a new art form: the horror film, made from the fears of a generation ruined by war. From Nosferatu to Frankenstein's monster and the Wolf Man, the touchstones of horror can all trace their roots to the bloodshed of the First World War.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

Music opinions bring out passionate debate in people, and Steven Hyden knows that firsthand. Each chapter in Your Favorite Band Is Killing Me focuses on a pop music rivalry, from the classic to the very recent, and draws connections to the larger forces surrounding the pairing.

What is love? Aside from being the title of many a popular love song, this is one of life's perennial questions. In What Love Is, philosopher Carrie Jenkins offers a bold new theory on the nature of romantic love that reconciles its humanistic and scientific components.

Heather Shumaker has sparked much discussion with her "renegade rules for raising competent and compassionate kids". In this follow-up book, she takes on new hot-button issues like banning homework, technology use, and skipping kindergarten. Shumaker offers broader guidance on how parents can control their own anger and move from an overscheduled life to one of more free play.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.

Selling sex has never been more profitable—or dangerous—for everyone on both sides of the screen. Jewels Jade should know. She has spent most of her life working in the adult entertainment industry. Porn isn’t just for men in trench coats and shady video store backrooms anymore. From vanilla to vile, it’s all online. Just like social media, though, online porn banks on fresh content and takes viewer data mining to the bank, creating a snowballing cycle of algorithms, addictive behaviors, and extreme performances that have consequences beyond our wildest dreams and nightmares.

Through interviews, research, and her own experience, Brown not only gives us the real story on weight, health, and beauty, but also offers concrete suggestions for how each of us can sort through the lies and misconceptions and make peace with and for ourselves.

Humanity is on an astronomical trajectory and according to aerospace professional and popular science communicator Kellie Gerardi, that future doesn’t rest solely on the shoulders of rocket scientists. Gerardi’s non-traditional path in the space industry shows us that humanity’s next giant leap will require the contributions of artists, engineers, and everyone in between. Gerardi takes us on a tour of this unique window in history and offers encouragement and advice for anyone who has ever dreamed of the stars and galaxies far, far away.