Social Media Study

Firefighter Greg has an important job to do–he helps people who are in danger of being hurt by fire. He has a lot of equipment to help him do his job. A computer inside the fire truck shows Firefighter Greg exactly which house to go to. Ladders, rigs, and tools help get the job done! Can you name other equipment that will be needed for Firefighter Greg to help others, and be safe? How can you be safe at your house to prevent fires?

Firefighter Greg has a physical job to do so he stays strong and fit. He gets up early in the morning and sleeps where he works. Did you know that Firefighter Greg practices putting on his safety gear–in less than one minute? Or that his gear–helmet, facemask, air pack, boots and jacket–weighs 75 pounds? Find out how firefighters practice putting out fires in a training tower!

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

A great script is only as good as the effort you put into your career, but there is little information for the aspiring screenwriter about how to break in. Even those who study TV or film in college are taught to simply “get a production assistant job.” But then what? Anton Schettini provides a rare insider’s glimpse of the modern-day network and streaming TV writers’ room. Here, you will find practical advice, career path strategies, and first-hand accounts for how to establish your network, grow within it, and acquire the necessary tools to become a TV writer.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Mickaël Bergeron nous arrive avec un cri de ralliement pour ses semblables, dans lequel il plaide pour un véritable leadership au sein de la masculinité, qui contribuerait à remettre en question des normes, comportements et politiques sociales. Il estime que les féministes se tapent tout le boulot et que les hommes ne font pas leur part.

Twenty-seven years ago, Matthieu Ricard gave up a promising career as a scientist to study Tibetan Buddhism - not as a detached observer but by immersing himself in its practice under the guidance of its greatest living masters. Years later, this project was born, and Richard met with his father, Jean-Francois Revel - a French philosopher who became world famous for his challenges to both Communism and Christianity. At an inn, these two profoundly thoughtful men explored questions that have occupied humankind throughout its history.

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.

Born in war-ravaged Vietnam, Viet Nguyen arrived in the United States as a child refugee in 1975. The Nguyen family would soon move to San Jose, California, where the author grew up, attending UC-Berkeley in the aftermath of the shocking murder of Vincent Chin, which shaped the political sensibilities of a new generation of Asian Americans. The essays here, delivered originally as the prestigious Norton Lectures, proffer a new answer to a classic literary question: What does the outsider mean to literary writing?

There's no such thing as ghosts. It's always a trick, a scheme devised by mere mortal men to keep people away from the site of the haunting or other creepy phenomenon.

Let's take stock of young America. Compared to previous generations, American youth have more schooling (college enrollments have never been higher); more money ($100 a week in disposable income); more leisure time (five hours a day); and more news and information (Internet, The Daily Show, RSS feeds). What do they do with all that time and money? They download, upload, IM, post, chat, and network. (Nine of their top ten sites are for social networking.) They watch television and play video games (2 to 4 hours per day).

Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry.

Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and above all an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions can learn from the random and unexpected.

Delving into speculation about the assassination of JFK, chemtrails, the emergence of the 'New World Order', the sinister experiments at CERN, possible cover-ups regarding Area 51, and the so-called 'Clinton Body Count', this collection provides an essential reference for everyone interested in learning more about the secret forces that may be controlling our world. Taking a balanced and measured approach, it explores why these theories have taken hold, and how much truth lies at their foundations. Do you believe them? Listen to find out.

A smart, lively history of the Internet free culture movement and its larger effects on society - and the life and shocking suicide of Aaron Swartz, a founding developer of Reddit and Creative Commons - from Slate correspondent Justin Peters.

Unapologetically punk, the essays in Thunder Song segue from the miraculous to the mundane, from the spiritual to the physical, as they examine the role of art—in particular music—and community in helping a new generation of indigenous people claim the strength of their heritage while defining their own path in the contemporary world.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.

You know the type: the woman who won't shut up, who's too brazen, too opinionated - too much. She's the unruly woman, and she embodies one of the most provocative and powerful forms of womanhood today. In Too Fat, Too Slutty, Too Loud, Anne Helen Petersen uses the lens of "unruliness" to explore the ascension of pop culture powerhouses like Serena Williams, Hillary Clinton, Nicki Minaj, and Kim Kardashian, exploring why the public loves to love (and hate) these controversial figures.

Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

As a young girl in a working-class neighborhood of Sydney, Australia, Geraldine Brooks longed to discover the places where history happens and culture comes from, so she enlisted pen pals who offered her a window on adolescence in the Middle East, Europe, and America. Twenty years later, Brooks, an award-winning foreign correspondent, embarked on a human treasure hunt to find her pen friends. She found men and women whose lives had been shaped by war and hatred, by fame and notoriety, and by the ravages of mental illness.