Social Media Study

On April 23, 1984, in a packed press conference room in Washington, DC, the secretary of health and human services declared “The probable cause of AIDS has been found.” By the next day, “probable” had fallen away, and the novel retrovirus later named HIV became forever lodged in global consciousness as “the AIDS virus.” Celia Farber, then an intrepid young reporter for SPIN magazine, was the only journalist to question the official narrative and dig into the science of AIDS.

Lie Machines is full of riveting behind-the-scenes stories from the world's biggest and most damagingly successful misinformation initiatives - including those used in Brexit and US elections. Howard not only shows how these campaigns evolved from older propaganda operations, but also exposes their new powers, gives us insight into their effectiveness, and shows us how to shut them down.

In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing - creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm.

In this book in praise of wait times, award-winning author Jason Farman passionately argues that the delay between call and answer has always been an important part of the message. Traveling backward from our current era of Twitter and texts, Farman describes how societies have worked to eliminate waiting in communication and how they have interpreted those times' meanings. And in a rebuttal to the demand for instant communication, Farman makes a powerful case for why good things can come to those who wait.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, technology has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

Our devices and data are woven into our lives. We can't simply reject them. Margaret Morris argues we need to adapt technology creatively to our needs and values. In Left to Our Own Devices, Morris offers examples of individuals applying technologies in unexpected ways - uses that go beyond those intended by developers and designers. Morris examines these kinds of personalized life hacks, chronicling the ways that people have adapted technology to strengthen social connection, enhance well-being, and affirm identity.

From a rising star at The New Yorker, a deeply immersive chronicle of how the optimistic entrepreneurs of Silicon Valley set out to create a free and democratic internet - and how the cynical propagandists of the alt-right exploited that freedom to propel the extreme into the mainstream.

"Why do conservatives hate comedy? Why is there no right-wing Jon Stewart?" These sorts of questions launch a million tweets, a thousand op-eds, and more than a few scholarly analyses. That's Not Funny argues that it is both an intellectual and politically strategic mistake to assume that comedy has a liberal bias. Matt Sienkiewicz and Nick Marx take listeners—particularly self-described liberals—on a tour of contemporary conservative comedy and the "right-wing comedy complex."

Who gets to control the media we consume? Can we intervene, or at least mitigate the influence of constant content? Mixing personal anecdotes with historical and political criticism, Image Control explores art, social media, photography, and other visual mediums to understand how our culture and our actions are manipulated, all the while building toward the idea that if fascism emerges as aesthetics, then so too can anti-fascism.

The consensus view of the Civil War - that it was first and foremost a war to restore the Union, and an antislavery war only later when it became necessary for Union victory - dies here. James Oakes’s groundbreaking history shows how deftly Lincoln and congressional Republicans pursued antislavery throughout the war, pragmatic in policy but steadfast on principle. In the disloyal South the federal government quickly began freeing slaves, immediately and without slaveholder compensation, as they fled to Union lines.

We have reached a state of utter absurdity, where journalism schools teach students that their own personal truth or chosen narratives matter more than reality. In Slanted, Attkisson digs into the language of propagandists, the persistence of false media narratives, the driving forces behind today's dangerous blend of facts and opinion, the abandonment of journalism ethics, and the new, Orwellian definition of what it means to report the news.

In the shadows of global politics, a hidden war is being waged. From disinformation campaigns to economic coercion, subversive tactics are reshaping our world. 'Subversion: The Hidden War - Defending Democracy in the Age of Information Warfare' reveals global powers' covert strategies to destabilize nations and influence public opinion. With insightful analysis and real-world case studies, this book not only exposes the threats but also offers a roadmap for building resilience and protecting the future of democracy—a must-listen for anyone concerned about the integrity of our world order.

Derrière ce titre ironique, Roxane Gay développe une réflexion révolutionnaire et bienvenue sur l'état actuel du féminisme. Lassée des prises de position parfois trop clivantes de certaines organisations féministes, elle rappelle que la défense de l'égalité des sexes ne dispense pas d'assumer ses contradictions. On peut aimer la télé-réalité, se peindre les ongles en rose et revendiquer le fait d'être féministe.

With the tips and techniques taught in this power-packed audiobook, you'll learn to respond to the most difficult situations with dignity, diplomacy, and poise. Even when you're put on the spot, you'll learn to use these simple scripts (and create your own!) to work through a variety of tough situations and get your point across, guilt-free. Plus, you'll learn about the importance of the inflection, tone, and timing - because how you say it is just as important as what you say.

"Big Data" is on the covers of Science, Nature, The Economist, and Wired magazines, on the front pages of the Wall Street Journal and The New York Times. But despite the media hyperbole, as Christine Borgman points out in this examination of data and scholarly research, having the right data is usually better than having more data; little data can be just as valuable as big data. Borgman, an often-cited authority on scholarly communication, argues that data have no value or meaning in isolation; they exist within a knowledge infrastructure.

Rise to the Top discusses how companies approach compensation - the compensation game and its many players plus women's roles in that process. Highlights the integral role that personality type plays in how women are perceived in the workplace, and how their work style affects their paycheck. Reveals the four female "powerhouse personality types", and shares specific strategies on how women can leverage these work styles to earn more money and rewards.

Each of us enters the workplace not only as a human being, but as a woman or man, Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times best-selling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking audio weaves brain science and gender studies with real life examples from business leaders to provide a new vision of gender diversity.

A new audiobook based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012.