Social Media Study

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

The exclusive story of HBO’s key creators, executives, actors, and directors gives listeners an unprecedented peek behind the curtain at the founding and triumph of the first “pay-channel” that brought America The Sopranos, Sex and the City, The Wire, Succession, and countless groundbreaking, culture-shifting shows. James Andrew Miller collects insider accounts of the humble beginnings, devastating missteps, controversial business decisions, and, of course, backstage drama and celebrity gossip from the set.

THE EARLY 2000s conjures images of inflatable furniture, flip phones, and low-rise jeans. It was a new millennium and the future looked bright, promising prosperity for all. The internet had arrived, and technology was shiny and fun. For many, it felt like the end of history: no more wars, racism, or sexism. But then history kept happening. Twenty-five years after the ball dropped on December 31st, 1999, we are still living in the shadows of the Y2K Era.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

First published in 1991, Backlash made headlines and became a best-selling classic for its thoroughgoing debunking of a decade-long antifeminist backlash against women’s advances. As Faludi writes in a new preface for this edition, much has changed in the intervening years. This startling and essential book helps explain why women’s freedoms are still so demonized and threatened - and urges us to choose a different future.

People are now exposed to more information than ever before, provided both by technology and by increasing access to every level of education. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything and all voices demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.

In Network of Lies, New York Times bestselling author Brian Stelter answers these questions by weaving together private texts, unpublished emails, depositions, and other primary sources to tell the chilling story of Trump’s alleged conspiracy to steal the 2020 election, and the right-wing media’s mission to put him back in office in 2024.

The folklore roots of Christmas under its many other guises (Yule, the Winter Solstice, Saturnalia) is examined in a different, darker light. The Winter Solstice is a time to be afraid. It’s the shortest day of the year, the longest night. In some parts of the world, the sun doesn’t rise at all. It’s dark, and we have to wonder if the sun will ever come back at all. Christmas has always been creepy and with The Fright Before Christmas, you'll see that side. This is a book for everyone who loves a little darkness around the holidays.

Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.

In They Knew, New York Times bestselling author Sarah Kendzior explores the United States’ “culture of conspiracy,” putting forth a timely and unflinching argument: uncritical faith in broken institutions is as dangerous as false narratives peddled by propagandists. Conspiracy theories are on the rise because officials refuse to enforce accountability for real conspiracies.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

As the nation recovers from the Trump presidency, many questions remain: Why was the COVID-19 pandemic so grossly mishandled? How did we get so politically polarized? What caused White nationalist groups to come out of the shadows, and are they here to stay? The answers lie the twisted story of the relationship between Donald Trump and Fox News. Through firsthand accounts from over 250 current and former Fox insiders, CNN anchor and chief media correspondent Brian Stelter unlocks the inner workings of Rupert Murdoch’s multibillion-dollar media empire.

In TechGnosis - a cult classic now updated and reissued with a new afterword - Erik Davis argues that while the realms of the digital and the spiritual may seem worlds apart, esoteric and religious impulses have in fact always permeated (and sometimes inspired) technological communication. Davis uncovers startling connections between such seemingly disparate topics as electricity and alchemy; online roleplaying games and religious and occult practices; virtual reality and gnostic mythology; programming languages and Kabbalah.

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

It has been three decades since Nirvana upended the pop cultural landscape with Nevermind, the landmark album that became the soundtrack of Generation X, capturing its confusion, frustration, and passion. In 1993, Michael Azerrad published what stands as the definitive biography of this revolutionary band and its star-crossed leader Kurt Cobain. Written with the band’s complete cooperation—the only book to feature interviews with Cobain, bassist Krist Novoselic, and drummer Dave Grohl—it became a massive bestseller and, in the words of Cobain, "the best rock book I’ve ever read.”

It began as rumors. Whispers at dinner parties. Warnings about bad dates with a Canadian celebrity. Then, seemingly out of nowhere, superstar CBC broadcaster Jian Ghomeshi revealed his interest in "rough sex" in a long Facebook post, and a scandal of unprecedented scale descended on the radio host. What the public did not know was that months before Ghomeshi's emotional post, Canadaland podcaster Jesse Brown and Toronto Star journalist Kevin Donovan were quietly pursuing serious allegations against him.

For many centuries the figure of the witch has haunted our imagination and our nightmares. There have been many attempts to quash our fascination with these wielders of forbidden powers, but all have failed. We invite you now on a journey through a moonlit world, where every shadow tells a tale of magic, persecution and persistence. In this fascinating volume, discover witches real and legendary, who once terrorized, devoured, helped or empowered their communities, but who are now largely forgotten.

On Instagram, the private work of mothering has been turned into a public performance that’s generating billions of dollars, and the message is simple: that we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. Momfluenced examines the performance of motherhood—producers of it and consumers of it—through the multilayered phenomenon of the mommy influencer.

In this strange and wonderful book, thirty elders of the ancient Hopi tribe of Northern Arizona—a people who regard themselves as the first inhabitants of America—freely reveal the Hopi worldview for the first time in written form. The Hopi kept this view a secret for countless centuries, and anthropologists have long struggled to understand it. Now they record their myths and legends, and the meaning of their religious rituals and ceremonies as a gift to future generations.