Social Media Study

Saper negoziare, significa saper comunicare: impara a negoziare con successo...

In Sit Down and Cheer, Martin Kelner traces the development of this relationship from its humble origins in the 1960 Olympics, by way of the first-ever Match of the Day in 1964, through to the financial impact of Sky, right up to the high-tech gadgetry of our present-day viewing. Insightful and very funny, this is an entertaining exploration of two major national pastimes and not to be missed.

In The Obama Hate Machine, Bill Press returns to show how the Right has taken rhetoric to slanderous new levels in attacking the nation’s forty-fourth president. But presidents have always been attacked like this, right? Wrong. As the author shows, while presidents and presidential candidates have routinely been subject to personal attacks, the outright disdain Obama’s extremist opponents have for the facts has inspired an insidious brand of character assassination unique in contemporary politics.

Alles über Dr. House: Die Jagd nach dem Zebra. Welche Krankheiten sind besonders schwer zu diagnostizieren? Lügen alle Patienten? 10 Dinge, die man über Dr. House wissen sollte.

Devouring Cultures brings together contributors from a wide range of disciplines including media studies, rhetoric, gender studies, philosophy, anthropology, literary criticism, film criticism, race theory, history, and linguistics to examine the ways food signifies both culture and identity. The essays in Devouring Cultures show how our choices about what we eat, where we eat, and with whom we eat are linked to identity and meaning.

This dramatic story of two men's efforts to save a small Wisconsin daily from obliteration at the hands of the nation's largest newspaper chain brings together startling case histories of the dubious tactics practiced by Gannett and unsparing insights into the newspaper industry.

The most powerful political tool of the modern presidency is control of the message and the image. In Republic of Spin - a vibrant history covering more than 100 years of politics - presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work.

The pantheon of big-budget, commercially successful films encompasses a range of genres, including biblical films, war films, romances, comic-book adaptations, animated features, and historical epics. In Epics, Spectacles, and Blockbusters: A Hollywood History authors Sheldon Hall and Steve Neale discuss the characteristics, history, and modes of distribution and exhibition that unite big-budget pictures, from their beginnings in the late nineteenth century to the present.

When Norman Pearlstine - as editor in chief of Time Inc. - agreed to give prosecutor Patrick Fitzgerald a reporter's notes of a conversation with a "confidential source", he was vilified for betraying the freedom of the press. But in this hard-hitting inside story, Pearlstine shows that "Plamegate" was not the clear case it seemed to be, and that confidentiality has become a weapon in the White House's war on the press - a war fought with the unwitting complicity of the press itself.

This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control.

Alles über Akte X: Werden wir jemals Außerirdischen begegnen? Der Roswell-Zwischenfall - ist die Wahrheit irgendwo da draußen? 10 Dinge, die man über Akte X wissen sollte.

The 10 best Bond movies...ever? It doesn't get much more subjective than this. Or much more fun! Come and join international best-selling author Mark Williams on a personal James Bond odyssey as he explores the phenomenon that is James Bond, starting with the Bond film that made number 10 on the list: Thunderball.

Barcelona and Real Madrid: two of the most powerful and popular clubs in world football, and one of the world's most bitter sporting rivalries. Going far beyond the boundaries of just sport alone, this is a rivalry at the heart of Spanish life, taking in politics and culture and splitting a country in two. El Clasico gets to the heart of that rivalry, investigating the intrigue, the larger-than-life characters, the key flashpoints and their consequences.

Une plongée sans précédent dans les eaux troubles du "quatrième pouvoir" ! Aude Lancelin, ancienne directrice adjointe de L'Obs et de Marianne, raconte de l'intérieur un système médiatique français à la dérive... et en miroir, une gauche en pleine déliquescence qui a perdu tous ses repères. Un an avant une élection présidentielle, la "numéro deux" du plus célèbre hebdomadaire de la gauche française est brutalement licenciée.

Generoso Pope, Sr., an Italian immigrant, arrived in New York in 1906 with only pennies in his pocket. He got a job shoveling sand, but through his intelligence, he worked his way up to become the biggest provider of cement, just as it was becoming the key material for building. Gene Pope, Jr., was his father’s choice to inherit and run the business, but Gene’s mother and two brothers forced him out, and he found himself penniless and on his own. With a loan from his godfather, mobster Frank Costello, Gene bought the New York Enquirer. He renamed it the National Enquirer.

From plain old doping to claiming a marathon victory despite having driven the middle section of the race, from match-fixing to diving for a penalty - cheating in sport is as old as sport itself. But what constititues cheating and where do we draw the line? Are some sports cleaner than others? Is cheating in one sport the same as cheating in another or does each sport's distinctive culture set different standards? Is there such a thing as a sport without sin? Or, indeed, a sporting competitor?

Since the dawn of communication, humankind has looked around itself and used myths and legends to make sense of the world. Gods, Heroes and Monsters invites you to take your place at the campfire that’s been glowing since the first tale was told. Discover the fascinating variety—and several surprising similarities—of the stories that have been shared for millennia, from one person to another, one lesson at a time. Ancient stories are retold under themes such as the beginning (and end) of the world, death, love, and monsters and spirits.

In Editor Missing, veteran journalist Ruben Banerjee attempts to provide clarity on the state of Indian media at a time when there is consensus only on the lack of it. The media mirrors society, and Banerjee is best placed to tell its contested story in contemporary India. As a top editor for various publications, he has had a ringside view for years of the decline in its standards, quality and objectivity. His own experiences reflect the time we live in.

From the earthquake in Haiti to the war in Ukraine and the Covid pandemic, José and his team at World Central Kitchen have been at the frontlines, serving more than 200 million meals and counting, and bringing comfort and hope in the darkest times. With its lyrical text, this biography about a world-renowned humanitarian and chef is sure to inspire a new generation of community helpers.

World War II was a media war. President Franklin D. Roosevelt used the press to a great extent, of course, but as the war progressed, the media also came to influence commanders' decisions on the battlefield. The Media Offensive offers a new way to understand military-media relations during World War II. The press and public opinion shaped not only how the conflict was seen but also how it was fought. In what could be called "the new history of war reporting," the focus is switched from how the military controlled reporters to how military decisions were shaped by the press.