Social Media Success

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Based on a far-reaching study of thousands of individuals, Finding Flow contends that we often walk through our days unaware of and out of touch with our emotional lives. Our inattention makes us constantly bounce between two extremes: During much of the day, we live filled with the anxiety and pressures of our work and obligations, and during our leisure moments, we tend to live in passive boredom.

Based on a seven-year study of 1,000 of the wealthiest African Americans, The Wealth Choice offers a trove of sound and surprising advice about climbing the economic ladder, even when the odds seem stacked against you. Listeners will learn about how business leaders, entrepreneurs, and celebrities like Bob Johnson, Spike Lee, L. A. Reid, Herman Cain, T. D. Jakes, and Tyrese Gibson found their paths to wealth; what they did or didn't learn about money early on; what they had to sacrifice to get to the top; and the role of discipline in managing their success.

Master the art of public speaking with a mind- and content-based approach to success.

The art of speaking can be systematically learned, and if you have the desire, discipline, and determination - not to mention one of the world's greatest presenters as your teacher - you too can become a persuasive and powerful speaker. Tracy reveals time-tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people.

Managing up helps you build the sort of relationships that foster more communication, collaboration, cooperation, and understanding between people at different levels of power, with a variety of perspectives and skills. Managing Up is your personal manual for building this vital skill so you can begin building your best future. Real-world strategies give you a set of actionable steps, supplemented by expert advice from a top leadership consultant that helps you get on track to advancement.

Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback.

This 2006 revision - edited by a longtime consultant to Dale Carnegie & Associates, Inc., and the editor in charge of updating How to Win Friends and Influence People - is the definitive one for our era. While up to date in its language and points of reference, Public Speaking for Success preserves the full range of ideas and methods that appeared in the original, including Carnegie's complete speech and diction exercises, which follow each chapter, as the author originally designated them.

Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships.

Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

Respect, trust, and commitment are the cornerstones of a dedicated relationship between a teacher and a student. For a passionate student yearning to learn and understand the essence of a subject, they must demonstrate these traits before a teacher will take them under their wing. In this case, the teacher was Thomas Troward of Cornwall England and the student was Genevieve Behrend. He imparted his personal insight to the one and only pupil who could perpetuate this knowledge and share it with the world.

Why do we so often fail to connect when speaking with business colleagues, family members, or friends? Wouldn't you like to make yourself heard and understood in all of your relationships? Using vivid examples, easy-to-learn techniques, and practical exercises for becoming a better listener and making yourself heard and understood, Dale Carnegie will show you how it's done, even in difficult situations.

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock.