Social Power

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Brilliant, listenable, and raw. Maj. (ret.) Danny Sjursen, who served combat tours in Iraq and Afghanistan and later taught history at West Point, delivers a true epic and the perfect companion to Howard Zinn’s A People’s History of the United States.

Empire of Rubber tells a sweeping story of capitalism, racial exploitation, and environmental devastation, as the Firestone Tire and Rubber Company transformed Liberia into America's rubber empire. Scouring remote archives, historian and filmmaker Gregg Mitman reveals a history of racial segregation and medical experimentation that reflected Jim Crow America—on African soil. As Firestone reaped fortunes, wealth and power concentrated in the hands of a few elites, fostering widespread inequalities that fed unrest, rebellions and, eventually, civil war.

In the last decades, America has gone to war as supposed defenders of democracy. The War on Terror was waged to protect the West from the dangers of Islamists. US soldiers are stationed in more than 800 locations across the world to act as the righteous arbiters of the rule of law. In this book, Andrew Cockburn brilliantly dissects the intentions behind Washington's martial appetites.

In this audiobook, the expert authors collectively deploy the essential teachings of nonviolence across a spectrum of contemporary issues. From considering the principles of the French Revolution and encouraging peace through natural resource management to exploring multiculturalism and teaching peace in the elementary classroom, this work is broad in scope yet detailed in its approach to the fundamental principles of nonviolence.

If your social anxiety, bad conversation skills, or lack of self-confidence holds you back, you may find yourself getting left behind or cut off. The only thing standing in your way is you. By listening to this collection of fool-proof tricks, tips, and life-changing advice, you will be fully-equipped to take on any social situation or challenging conversation.

A successful Wall Street trader turned Cambridge neuroscientist reveals the biology of boom and bust and how risk taking transforms our body chemistry, driving us to extremes of euphoria and risky behavior or stress and depression. The laws of financial boom and bust, it turns out, have more than a little to do with male hormones. In a series of groundbreaking experiments, Dr. John Coates identified a feedback loop between testosterone and success that dramatically lowers the fear of risk.

For thousands of years, women have been taught to be “good” instead of powerful. But when we embody the good girl, we hold back their voices and gifts in a world that desperately needs female perspectives. Drawing on countless coaching sessions and conversations with female leaders, Majo identifies five self-sabotaging tendencies (“the five Good Girl Myths”) every woman must overcome to unleash her power and design a more purposeful life.

To an American, oligarchy is something that happens somewhere else. In Oligarchy in America, Luke Winslow reveals oligarchy's deep intellectual roots and alarming growth in America. The book provides conceptual tools the lack of which have prevented Americans from recognizing oligarchy at home. Winslow argues that generic labels like "billionaires" for a class of ultra-rich masks the pervasive structures that entrench their power.

How are you supposed to tell someone that they're not meeting expectations without crushing their spirit? Regular feedback, when delivered skillfully, can turn average performers into the hardest workers and stars into superstars. Yet many see it as an awkward chore: Recent studies have revealed 37 percent of managers dread giving feedback, and 65 percent of employees wish their managers gave more feedback. This trail-blazing new model eliminates the guesswork.

The political landscape has never been so tumultuous: issues with the electoral college, gerrymandering, voter suppression, and a lack of representation in the polls and in our leadership have led to Americans of all ages asking, How did we get here? The power to change lies with the citizens of this great country - especially teens! Rather than pointing fingers at people and political parties, You Call This Democracy? looks at flaws in the system - and offers a real way out of the mess we are in.

Word Power is an easy-to-follow series of vocabulary lessons from master linguist Peter Funk. His proven techniques will dramatically help you to improve your vocabulary and express yourself more clearly and forcefully. You will also gain the confidence that comes from having exactly the right word for every situation.

In this 15th book about the irrepressible Sammy Keyes, she deals with the zaniest character to come out of her town yet - Justice Jack, Santa Martina's very own superhero. Dressed in spandex and a mask, he drives around on a dirt bike hoping to fight crime. Though everyone else seems taken with Jack, Sammy's not so sure and now that she has a real mystery to solve her detective skills are pushed to the limits by Jack's antics.

Getting heard is a tricky business: It’s what you say and how you show up, filtered through your audience’s assumptions and biases—and maybe even your own. For women, people of color, immigrants, and queer folks, there’s often a dissonance between how you speak and how we collectively think powerful people should speak: like the wealthy white men who’ve historically been in charge. But, fortunately, the sound of power is changing.

Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships.

Since the 1970s, an important new figure has appeared on the center stage of American evangelicalism - the celebrity preacher's wife. Although most evangelical traditions bar women from ordained ministry, many women have carved out unofficial positions of power in their husbands' spiritual empires or their own ministries. The biggest stars - such as Beth Moore, Joyce Meyer, and Victoria Osteen - write best-selling books, grab high ratings on Christian television, and even preach.

The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

Women experience 350-500 menstrual cycles in their lifetime. But your period is way more than PMS, carb cravings, and lady rage. It's actually a four-part code that, once cracked, will uncover a series of monthly superpowers, and working with your menstrual cycle is a key to wellness, self-esteem, and empowerment. In Code Red, Lisa Lister shares how to live and work in complete alignment with the rhythms of nature, the moon, and your menstrual cycle.

Ask for It explains why it's essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever's compelling stories of real women will help you recognize how much more you deserve.

Awakening Power in the Yoga Sutra is the first practitioner-oriented commentary on Vibhuti Pada written for the modern seeker. Fully grounded in scholarly understanding, this commentary is brought to life through the direct experience of a modern-day master.