Social Research

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Having played the role of a student, postdoc, researcher, research faculty member, author, reviewer, and editor, Kasthurirangan "Rangan" Gopalakrishnan, PhD, fully understands and empathizes with the struggles and pleasures of academic work. In this book, his goal is to assist you to do what you are already doing more effectively and efficiently with minimal stress and possibly to identify and eliminate those activities and habits that interfere with your academic writing productivity.

This book gives listeners access to the wide world of sex-specific medical issues as they play out in the research labs and doctor’s offices—and how women pay the price, with a close look at the impact that has on minority populations. It has been challenging to get individual researchers and practitioners to accept this, as well as research and medical institutions and manufacturers of medications and devices. The journey towards equal treatment and the understanding of sex and gender differences in prevention, diagnosis, and treatment is still unfolding.

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender.

Here are the devastating revelations that triggered a crisis within the Catholic Church. Here is the truth about the scores of abusive priests who preyed upon innocent children and the cabal of senior church officials who covered up their crimes. Here is the trail of "hush money" that the Catholic Church secretly paid to buy victims' silence - deeds that left millions of the faithful in the US and around the world shocked, angry, and confused.

In a collection of original essays, the venerated television journalist, Dan Rather, celebrates our shared values and what matters most in our great country, and shows us what patriotism looks like. Writing about the institutions that sustain us, such as public libraries, public schools, and national parks; the values that have transformed us, such as the struggle for civil rights; and the drive toward science and innovation that has made the US great, Rather brings his experience on the frontlines of the world's biggest stories, and offers listeners a way forward.

A wise and entertaining guide to writing English the proper way by one of the greatest newspaper editors of our time. Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In Do I Make Myself Clear?, he brings his indispensable insight to us all in his definite guide to writing well. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age.

The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them.

Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Facts are and must be the coin of the realm in a democracy. Unfortunately, for citizens in the United States and throughout the world, distinguishing between fact and fiction - always a formidable challenge - is now more difficult than ever, as a constant stream of questionable information pours into media outlets. Lewis argues forcefully that while data points and factoids abound, it is much harder to get to the whole truth of complex issues in time for that truth to guide citizens, voters, and decision makers.

The idea that journalism should be independent is foundational to its contemporary understandings and its role in democracy. But from what, exactly, should journalism be independent? This book traces the genealogy of the idea of journalistic autonomy, from the press freedom debates of the 17th century up to the digital, networked world of the 21st. Using an eclectic and thought-provoking theoretical framework, the authors analyze the deeper meanings and uses of the terms independence and autonomy in journalism.

This audiobook explains the divine female principle as the source of creation - both metaphysically and physically; the feminine dual nature of Isis with Nephthys; the relationship (and oneness) of the female and male principles; the numerology of Isis and Osiris; Isis’ role as the Virgin Mother; explanation of about 20 female deities as the manifestations of the feminine attributes; the role of Isis’ ideology throughout the world; the allegory of Isis, Osiris, and Horus; and much more. This book will fill both the mind with comprehensive information as well as the heart.

Today's media and political landscapes are littered with untrustworthy sources and the dangerous concept of fake news. This accessible guide helps you fight this deeply troubling trend and ensure that truth is not a permanent casualty. Written by Capitol Hill veteran and author Bruce Bartlett, The Truth Matters presents actionable tips and tricks for consuming news critically, judging sources, using fact-checking sites, avoiding confirmation bias, identifying trustworthy experts, and more.

Now an insider at The People vs. O. J. Simpson reveals the untold story of the most widely followed trial in American history and the indelible impact it has had on the judiciary, the media, and the public. As the Los Angeles Superior Court's media liaison, Jerrianne Hayslett had unprecedented access to the trial - and met with Judge Lance Ito daily - as she attempted, sometimes unsuccessfully, to mediate between the court and members of the media and to balance their interests.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

Writers are witnesses and scribes to society’s conscience but writing about social issues in the twenty-first century requires a new, sharper toolkit. Craft and Conscience helps writers weave together their narrative craft, analytical and research skills, and their conscience to create prose which makes us feel the individual and collective impact of crucial issues of our time. Kavita Das guides writers to take on nuanced perspectives and embrace intentionality through a social justice lens.

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.

How would you like to be given a new identity to live by and then removed from your sisters and brothers—never to be legally permitted to contact them again—even upon your deathbed? This is just one of many examples of red tape adoptees are forced to contend with. This book reveals the making of the current child welfare system. The pioneers who built and profited from the industry continue to deny adoptees access to documents that could lead them back to their families. This book protects you against adoption profiteers and traffickers who profess God is on their side.