Social Research

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.

All social groups have ideals for behavior, even though ethics vary among different cultures and among individuals within each culture. In trying to understand why, Churchland brings together an understanding of the influences of nature and nurture. She looks to evolution to elucidate how, from birth, our brains are configured to form bonds, to cooperate, and to care. Conscience delves into scientific studies, particularly the fascinating work on twins, to deepen our understanding of whether people have a predisposition to embrace specific ethical stands.

Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.

Afghan-American journalist Fariba Nawa delivers a revealing and deeply personal exploration of Afghanistan and the drug trade which rules the country, from corrupt officials to warlords and child brides and beyond.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

The craft of writing offers countless potential problems: The story is too long; the story's too short; revising presents a huge hurdle; writer's block is rearing its ugly head. In Help! For Writers, Roy Peter Clark presents an "owner's manual" for writers, outlining the seven steps of the writing process, and addressing the 21 most urgent problems that writers face. In his trademark engaging and entertaining style, Clark offers 10 short solutions to each problem.

Desde que fueron anunciadas las negociaciones de paz con las Farc, Juan Gabriel Vásquez no ha dejado de comentar ese proceso que tanta esperanza -y tanta polarización- le ha traído al país. Este libro recoge todo lo que ha escrito al respecto: sus columnas de opinión en medios de Colombia y el mundo, pero también conversaciones con Humberto de la Calle, Juan Manuel Santos y Doris Salcedo.

Encounters at the Heart of the World concerns the Mandan Indians, iconic Plains people whose teeming, busy towns on the upper Missouri River were, for centuries, at the center of the North American universe. We know of them mostly because Lewis and Clark spent the winter of 1804-1805 with them, but why don't we know more? Who were they really? In this extraordinary book, Elizabeth A. Fenn retrieves their history by piecing together important new discoveries in archaeology, anthropology, geology, climatology, epidemiology, and nutritional science.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

Research is anchored by assumptions. How do we complete research—and why? This book—The Three Monkeys of Research—explores epistemology, ontology and methodology. Tara Brabazon explores how ideas become knowledge, and how arguments are verified, believed and disseminated to scholars, stakeholders and citizens.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

In this engaging and deeply informed audiobook, Stephen Knight looks at the different manifestations of Robin Hood at different times and places in a mythic biography with a thematic structure. The best way to get at the essence of the Robin Hood myth, Knight believes, is in terms not of chronological and generic progression but of the purposes served by heroes.

As anchor for the BBC's key political news programme, Newsnight, Emily Maitlis has interviewed some of the most powerful and controversial figures on the political scene. She plans each interview meticulously, knowing what she wants to ask and where she wants it to go, but as one of the most experienced journalists in her field she knows that no interview will ever go to plan....

This audiobook explains the divine female principle as the source of creation - both metaphysically and physically; the feminine dual nature of Isis with Nephthys; the relationship (and oneness) of the female and male principles; the numerology of Isis and Osiris; Isis’ role as the Virgin Mother; explanation of about 20 female deities as the manifestations of the feminine attributes; the role of Isis’ ideology throughout the world; the allegory of Isis, Osiris, and Horus; and much more. This book will fill both the mind with comprehensive information as well as the heart.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

Over his 30-year career at Condé Nast, Nicholas Coleridge has witnessed it all. From the anxieties of the Princess of Wales to the blazing fury of Mohamed Al-Fayed, his story is also the story of the people who populate the glamorous world of glossy magazines. With relish and astonishing candour, he offers the inside scoop on Tina Brown and Anna Wintour, David Bowie and Philip Green, Kate Moss and Beyonce and a surreal weekend away with Bob Geldof and William Hague.

Ancient cultures around the world spoke of a vast cycle of time with alternating dark and golden ages; Plato called it the Great Year. Most of us were taught in school that the dark ages were real but the golden age was just a universal myth. But new scientific evidence suggest this cycle of high and low ages may have some basis in fact. Now that the astronomical community has discovered that something massive is tugging on our solar system the stage is set for discovering the motion that moves us from high ages of enlightenment to low ages of darkness.

Cette édition traduite en français explique le principe divin féminin comme source de la création à la fois physique et métaphysique, la double nature féminine d’Isis avec Nephtys, la relation (et l’une-ité) des principes féminin et masculin, la numérologie d’Isis et d’Osiris, le rôle d’Isis en tant que Mère Vierge, l’explication d’une vingtaine de divinités féminines en tant que manifestations des attributs féminins, le rôle du culte d’Isis à travers le monde, l’allégorie d’Isis, Osiris et Horus, et bien plus encore.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Media and law enforcement work at cross-purposes. Law enforcement want to solve a case as fast as possible and put the guilty behind bars. The media want a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama, drop by bloody drop, in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, and even then break them or find ways to work loopholes into them.