Social Research

Dr. Tim Groseclose, a professor of political science and economics at UCLA, has spent years constructing precise quantitative measures of the slant of media outlets. He does this by measuring the political content of news, as a way to measure the PQ, or political quotient, of voters and politicians.

Since its first issue on October 10, 1896, The New York Times Book Review has brought the world of ideas to the reading public. It is the publication where authors have been made, and where readers first encountered the classics that have enriched their lives. Now the editors have curated the Book Review’s dynamic 125-year history, which is essentially the story of modern American letters. Brimming with remarkable reportage, this book collects interesting reviews, never-before-heard anecdotes about famous writers, and spicy letter exchanges.

Washington Post columnist Dana Milbank takes a fair and balanced look at the unsettling rise of the silly Fox News host Glenn Beck. Thomas Jefferson famously wrote that the tree of Liberty must be refreshed from time to time with the blood of patriots and tyrants. It is its natural manure. In America in 2010, Glenn Beck provides the very refreshment Jefferson had in mind: Whether he's the patriot or the tyrant, he's definitely full of manure.

This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers.

As more of us live longer, the fear of an old age devastated by brain diseases like dementia is growing. Many people are already facing the challenges posed by these progressive and terminal conditions, whether in person or because they are caring for loved ones. Dementia is now the fifth most common cause of death across the world. It is a small wonder that understanding, preventing, and finally curing these illnesses is now a global priority.

Storytelling is a fundamental part of being human and it has been at the core of human experience since inception. In fact, neuroscientists have found that our brains are hardwired for creating, sharing, and understanding our world through stories. Everyone relies on words to deliver a message. But there is a difference between talking about your day and the masterful art of storytelling. Whether you work in fiction or nonfiction, a marketer, a freelancer, a novelist, a student, or a teacher. Masterful Storytelling is an invaluable resource for writers of all trades.

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

In Morning Miracle, Dave Kindred takes an in-depth look at the 21st-century newspaper by spending time in the inner sanctum of one of the country's most venerable: The Washington Post. With unprecedented access to every nook and cranny of the paper, Kindred provides a comprehensive, entertaining, no-holds-barred look at what it takes to turn out a world-class paper day in and day out.

Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.

In his #1 New York Times best seller, Bias, Emmy Award-winning journalist Bernard Goldberg created a national firestorm when he exposed the liberal biases of the so-called mainstream media. Now, in his new blockbuster, Goldberg goes even further. He not only takes on Big Journalism, but offers a twelve-step program to help the media elites overcome their addiction to bias.

Why does writing exist? What does it mean to those who write? Born from the interplay of natural and cultural history, the seemingly magical act of writing has continually expanded our consciousness. Portrayed in mythology as either a gift from heroes or a curse from the gods, it has been used as both an instrument of power and a channel of the divine, a means of social bonding and of individual self-definition.

Every cop has a case that dug its claws in and would not let go. For veteran detective Ron Iddles, it was his very first homicide case - the 1980 murder of single mother Maria James at the back of her Melbourne bookshop. He never managed to solve it, and it still grates like hell. Maria's two sons, Mark and Adam, have lived in a holding pattern longer than Rachael Brown has been alive.

Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned Xs and Os into billions of $$$.

Peter Jukes, an award-winning TV crime writer, starts at the beginning: October 2013 and the Old Bailey is gearing up for an eight-month courtroom clash. It's a showdown that will pit tabloid newspaper executives in Rupert Murdoch's News International against the British state. The journalists are accused of phone hacking, corrupting public officials, and conspiracy to pervert the course of justice. After years of cover up involving News International, the Metropolitan Police, and the government, the judge tells the jury, "British justice is on trial."

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

The Fox Effect follows the career of Ailes from his early work as a television producer and media consultant for Richard Nixon, Ronald Reagan, and George H.W. Bush. Consequently, when he was hired in 1996 as the president of Rupert Murdoch’s flagship conservative cable news network, Ailes had little journalism experience, but brought to the job the mindset of a political operative. As Brock and Rabin-Havt demonstrate through numerous examples, Ailes used his extraordinary power and influence to spread a partisan political agenda....

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.

New York Times best-selling author Richard Miniter is an award-winning investigative journalist whose insights have shed light on many of today¹s most vital issues. With Disinformation he takes the popular media to task for the myths they spread about the War on Terror. Miniter has spoken to high-profile sources, sifted through countless information, and traveled the globe to learn that 22 of the most common beliefs about the War on Terror are nothing more than urban legends.