Social Research

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.

Chairs. Neat people. Ugliness. War. Over six decades of intrepid reporting and elegant essays, Andy Rooney has proven a shrewd cultural analyst. Andy Rooney: 60 Years of Wisdom and Wit brings together the best of more than a half-century of work (including long-out-of-print pieces from his early years) in an unforgettable celebration of one of America’s funniest men. Like Mark Twain, Finley Peter Dunne (Mister Dooley) and Will Rogers, Andy Rooney is a classic chronicler of America, a writer for the ages.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

The concepts in Neurology of Suggestion series are key to human transformation. These concepts start with traditional direct hypnosis methods and indirect suggestion hypnotherapy then incorporates recent findings in mind/body health, modern neuroscience, artificial intelligence, and a touch of Tibetan Buddhism. Our goal was to find a comprehensive transformation technology that is logical, science-based, but easy to master quickly.

Injuries to the peripheral nervous system often result in significant deterioration of the regular activities. Many of the peripheral nerve injuries in the upper extremity are commonly associated with altered shoulder postures and functional imbalance in the arm, forearm and hand. It is essential to know about the basics of the nervous system, the neuropathology, the transmission of pain and movement dysfunction before initiating nerve mobilization procedure.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: How much is too much?

Writing is an intensely personal act, yet all writers face similar problems related to focus, procrastination, creativity, and productivity. This book combines the field-tested practices of successful and productive writers with insights from cognitive science. By understanding how your mental processes affect the work, you can master the inner game of writing.

Desde que fueron anunciadas las negociaciones de paz con las Farc, Juan Gabriel Vásquez no ha dejado de comentar ese proceso que tanta esperanza -y tanta polarización- le ha traído al país. Este libro recoge todo lo que ha escrito al respecto: sus columnas de opinión en medios de Colombia y el mundo, pero también conversaciones con Humberto de la Calle, Juan Manuel Santos y Doris Salcedo.

The Watergate scandal began with a break-in at the office of the Democratic National Committee at the Watergate Hotel on June 17, 1971, and ended when President Gerald Ford granted Richard M. Nixon a pardon on September 8, 1974, one month after Nixon resigned from office in disgrace. Effectively removed from the reach of prosecutors, Nixon returned to California, uncontrite and unconvicted, convinced that time would exonerate him of any wrongdoing and certain that history would remember his great accomplishments—the opening of China and the winding down of the Vietnam War.

The idea that journalism should be independent is foundational to its contemporary understandings and its role in democracy. But from what, exactly, should journalism be independent? This book traces the genealogy of the idea of journalistic autonomy, from the press freedom debates of the 17th century up to the digital, networked world of the 21st. Using an eclectic and thought-provoking theoretical framework, the authors analyze the deeper meanings and uses of the terms independence and autonomy in journalism.

Over his 30-year career at Condé Nast, Nicholas Coleridge has witnessed it all. From the anxieties of the Princess of Wales to the blazing fury of Mohamed Al-Fayed, his story is also the story of the people who populate the glamorous world of glossy magazines. With relish and astonishing candour, he offers the inside scoop on Tina Brown and Anna Wintour, David Bowie and Philip Green, Kate Moss and Beyonce and a surreal weekend away with Bob Geldof and William Hague.

The craft of writing offers countless potential problems: The story is too long; the story's too short; revising presents a huge hurdle; writer's block is rearing its ugly head. In Help! For Writers, Roy Peter Clark presents an "owner's manual" for writers, outlining the seven steps of the writing process, and addressing the 21 most urgent problems that writers face. In his trademark engaging and entertaining style, Clark offers 10 short solutions to each problem.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.

Use Your Words introduces the art of creative nonfiction to women who want to give written expression to their lives as mothers. Written by award-winning teacher and writer, Kate Hopper, this book will help women find the heart of their writing, learn to use motherhood as a lens through which to write the world, and turn their motherhood stories into art. Each chapter of Use Your Words focuses on an element of craft and contains a lecture, a published essay, and writing exercises that will serve as jumping-off points for the readers' own writing.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.

In this book, I'll reveal the powerful techniques employed by best-selling authors, and I'll show you how to apply them to rivet your readers. I'll start with the basics of Point of View - if you're already familiar with the concept, you can treat them as a refresher - and then guide you to advanced strategies for taking your reader deep.

As the public appetite for intimate details about celebrities has grown, Lysa Moskowitz-Mateu and David LaFontaine have traveled the continent in search of headline stories for the Star, National Enquirer, and Globe. Invading the privacy of others has become their way of life. By their own account, tabloid reporters are the "vermin media" whose outrageous quests for the inside scoop know no bounds.