Social Research

Cette édition traduite en français explique le principe divin féminin comme source de la création à la fois physique et métaphysique, la double nature féminine d’Isis avec Nephtys, la relation (et l’une-ité) des principes féminin et masculin, la numérologie d’Isis et d’Osiris, le rôle d’Isis en tant que Mère Vierge, l’explication d’une vingtaine de divinités féminines en tant que manifestations des attributs féminins, le rôle du culte d’Isis à travers le monde, l’allégorie d’Isis, Osiris et Horus, et bien plus encore.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: How much is too much?

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender.

This book gives listeners access to the wide world of sex-specific medical issues as they play out in the research labs and doctor’s offices—and how women pay the price, with a close look at the impact that has on minority populations. It has been challenging to get individual researchers and practitioners to accept this, as well as research and medical institutions and manufacturers of medications and devices. The journey towards equal treatment and the understanding of sex and gender differences in prevention, diagnosis, and treatment is still unfolding.

Now an insider at The People vs. O. J. Simpson reveals the untold story of the most widely followed trial in American history and the indelible impact it has had on the judiciary, the media, and the public. As the Los Angeles Superior Court's media liaison, Jerrianne Hayslett had unprecedented access to the trial - and met with Judge Lance Ito daily - as she attempted, sometimes unsuccessfully, to mediate between the court and members of the media and to balance their interests.

When award-winning journalist Nick Davies decided to break Fleet Street's unwritten rule by investigating his own colleagues, he found that the business of reporting the truth had been slowly subverted by the mass production of ignorance.

Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.

A wise and entertaining guide to writing English the proper way by one of the greatest newspaper editors of our time. Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In Do I Make Myself Clear?, he brings his indispensable insight to us all in his definite guide to writing well. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

The romance novel has the strange distinction of being the most popular but least respected of literary genres. While it remains consistently dominant in bookstores and on best-seller lists, it is also widely dismissed by the critical community. Scholars have alleged that romance novels help create subservient readers, who are largely women, by confining heroines to stories that ignore issues other than love and marriage.

Media and law enforcement work at cross-purposes. Law enforcement want to solve a case as fast as possible and put the guilty behind bars. The media want a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama, drop by bloody drop, in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, and even then break them or find ways to work loopholes into them.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

Seasoned CBS reporter Sharyl Attkisson reveals how she has been electronically surveilled while digging deep into the Obama Administration and its scandals, and offers an incisive critique of her industry and the shrinking role of investigative journalism in today's media.

“You don’t write a novel out of sheer pity any more than you blow a safe out of a vague longing to be rich”, writes Nelson Algren in his only longer work of nonfiction, adding: “A certain ruthlessness and a sense of alienation from society is as essential to creative writing as it is to armed robbery.” Nonconformity is about 20th-century America: “Never on the earth of man has he lived so tidily as here amidst such psychological disorder.” In Nonconformity, Algren identifies the essential nature of the writer’s relation to society....

Knowing your audience will help you to organize your material so that it has the best chance of being read and understood. Put yourself in your reader’s shoes - listen, and you will be better received. This book will show you how to write business messages clearly, concisely and simply. It will encourage you to write conversationally, the way you talk, and to write with humanity; that is, from one person to another.

In this book, I'll reveal the powerful techniques employed by best-selling authors, and I'll show you how to apply them to rivet your readers. I'll start with the basics of Point of View - if you're already familiar with the concept, you can treat them as a refresher - and then guide you to advanced strategies for taking your reader deep.

Like the authors' classic book The Elements of Journalism, Blur is a unique and understandable discourse on how information culture is changing. Yes, old authorities are being dismantled and new ones created, and the way we obtain knowledge has changed. But seeking true and reliable information remains the most important purpose of journalism - and the object for those who consume it.

Today's media and political landscapes are littered with untrustworthy sources and the dangerous concept of fake news. This accessible guide helps you fight this deeply troubling trend and ensure that truth is not a permanent casualty. Written by Capitol Hill veteran and author Bruce Bartlett, The Truth Matters presents actionable tips and tricks for consuming news critically, judging sources, using fact-checking sites, avoiding confirmation bias, identifying trustworthy experts, and more.