Social Science Anthropology

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

There is no one better qualified than Jared Diamond - renowned expert in the fields of physiology and evolutionary biology and award-winning author - to explain the evolutionary forces that operated on our ancestors to make us sexually different. With wit and a wealth of fascinating examples, he explains how our sexuality has been as crucial as our large brains and upright posture in our rise to human status.

In 1994, Rwanda was the scene of the first acts since World War II to be legally defined as genocide. Two years later, Clea Koff, a twenty-three-year-old forensic anthropologist, left the safe confines of a lab in Berkeley, California, to serve as one of sixteen scientists chosen by the United Nations to unearth the physical evidence of the Rwandan genocide. Over the next four years, Koff’s grueling investigations took her across geography synonymous with some of the worst crimes of the twentieth century.

Our Political Nature is the first book to reveal the hidden roots of our most deeply held moral values. It shows how political orientations across space and time arise from three clusters of measurable personality traits. These clusters entail opposing attitudes toward tribalism, inequality, and differing perceptions of human nature. Together, these traits are by far the most powerful cause of left-right voting, even leading people to regularly vote against their economic interests.

Is it really human nature to stab one another in the back in our climb up the corporate ladder? Competitive, selfish behavior is often explained away as instinctive, thanks to evolution and "survival of the fittest", but in fact, humans are equally hard-wired for empathy. Using research from the fields of anthropology, psychology, animal behavior, and neuroscience, Frans de Waal brilliantly argues that humans are group animals.

James Scott taught us what's wrong with seeing like a state. Now, in his most accessible and personal book to date, the acclaimed social scientist makes the case for seeing like an anarchist. Inspired by the core anarchist faith in the possibilities of voluntary cooperation without hierarchy, Two Cheers for Anarchism is an engaging, high-spirited, and often very funny defense of an anarchist way of seeing - one that provides a unique and powerful perspective on everything from everyday social and political interactions to mass protests and revolutions.

In his million-copy best seller Guns, Germs, and Steel, Jared Diamond examined how and why Western civilizations developed the technologies and immunities that allowed them to dominate much of the world. Now in this brilliant companion volume, Diamond probes the other side of the equation: what caused some of the great civilizations of the past to collapse into ruin, and what can we learn from their fates?

Hercules, Zeus, Thor, Gilgamesh - these are the figures that leap to mind when we think of myth. But to David Leeming, myths are more than stories of deities and fantastic beings from non-Christian cultures. Myth is at once the most particular and the most universal feature of civilization, representing common concerns that each society voices in its own idiom.

As recently as 11,000 years ago - "near time" to geologists - mammoths, mastodons, gomphotheres, ground sloths, giant armadillos, native camels and horses, the dire wolf, and many other large mammals roamed North America. In what has become one of science's greatest riddles, these large animals vanished in North and South America around the time humans arrived at the end of the last great ice age.

Jessica Carew Kraft, an urban wife and mom of two, was rooted in the modern world, complete with a high-powered career in tech and the sneaking suspicion that her lifestyle was preventing her and her family from truly thriving. Determined to find a better way, Jessica quit her job and set out to learn about "rewilding" from people who reject the comforts and convenience of civilization by using ancient tools and skills to survive. Along the way, she found an entire community walking the path back from our technology-focused, anxiety-ridden way of life to a simpler, more human experience.

Durante séculos, nossos ancestrais foram considerados primitivos e infantis, sendo divididos em duas categorias: iguais, livres e inocentes ou guerreiros e brutais. Com base no pensamento de Jean-Jacques Rousseau e de Thomas Hobbes, a ideia que perdurou ao longo dos anos foi a de que só poderíamos alcançar a civilização sacrificando essas liberdades ou domesticando nossos instintos mais básicos. O antropólogo David Graeber e o arqueólogo David Wengrow demonstram como essas teorias que emergiram no século XVIII foram uma reação à crítica feita por povos indígenas à sociedade europeia.

Ever since Darwin and The Descent of Man, the existence of humans has been attributed to our intelligence and adaptability. But in Catching Fire, renowned primatologist Richard Wrangham presents a startling alternative: our evolutionary success is the result of cooking. In a groundbreaking theory of our origins, Wrangham shows that the shift from raw to cooked foods was the key factor in human evolution.

In 1963 Colin Fletcher became the first man to walk the length of Grand canyon, below the Rim. It began with a dream, when he and a friend detoured from a cross-country trip to take a hurried look at the great natural wonder. Standing on the Rim, surrounded by the profound and almost mystical silence, Fletcher knew that something had happened to the way he looked at things. He also knew that the Canyon, with its depths and distances, cliffs, buttes, and hanging terraces, beckoned to him, calling him on a journey that would challenge both his body and his mind.

In a remote pocket of Nazi-held France, ordinary people risked their lives to rescue many hundreds of strangers, mostly Jewish children. Was this a fluke of history, or something more? Anthropologist Maggie Paxson, certainties shaken by years of studying strife, arrives on the Plateau to explore this phenomenon: What are the traits that make a group choose selflessness?

Homo Sapiens tells the story of the species from its earliest evolutions through the development of the first civilizations up to the industrial and information revolutions that have shaped the modern age. William Potter's thrilling new account asks us to reconsider our traditional notions of history by examining the power of the environment, the influence of language, the ideas that have transformed society, the power of transformative technology, and much, much more.

Just in the last three years a flood of new scientific findings, driven by revelations discovered in the human genome, has provided compelling new answers to many long-standing mysteries about our most ancient ancestors, the people who first evolved in Africa and then went on to colonize the whole world. Nicholas Wade weaves this host of news-making findings together for the first time into an intriguing new history of the human story before the dawn of civilization.

Superior tells the disturbing story of the persistent thread of belief in biological racial differences in the world of science. If the vast majority of scientists and scholars disavowed these ideas and considered race a social construct, it was an idea that still managed to somehow survive in the way scientists thought about human variation and genetics. Dissecting the statements and work of contemporary scientists studying human biodiversity, Angela Saini shows us how, again and again, even mainstream scientists cling to the idea that race is biologically real.

It's on the television, in the papers, and in our minds. Every day we're bludgeoned by news of how bad everything is - financial collapse, unemployment, growing poverty, environmental disasters, disease, hunger, war. But the rarely acknowledged reality is that our progress over the past few decades has been unprecedented. By almost any index you care to identify, things are markedly better now than they have ever been for almost everyone alive.

Authoritative and immediate, this is the classic account of the most powerful of the American Indian tribes. T. R. Fehrenbach traces the Comanches' rise to power, from their prehistoric origins to their domination of the high plains for more than a century until their demise in the face of Anglo-American expansion.

For all that science knows about the living world, notes David P. Barash, there are even more things we don't know, genuine evolutionary mysteries that perplex the best minds in biology. Paradoxically, many of these mysteries are very close to home, involving some of the most personal aspects of being human. Homo Mysterious examines a number of these evolutionary mysteries, exploring things we don't yet know about ourselves, laying out the best current hypotheses, and pointing toward insights that scientists are just beginning to glimpse.