Social Sciences Media Studies

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Boys become men in much the same way across cultures, by integrating, through experience, each of five messages: Life is hard; You are not that important; Your life is not about you; You are not in control; You are going to die. Our culture has done everything in its power, it seems, to move away from this ancient wisdom. Men are lured away to dominate through money, sex, power, consumerism—and never really become men.

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

Wonderfully narrated by Karen Chilton, Afrofuturism is an engaging, hip, and accessible primer to the music, literature, and art of Afrofuturism. Author Ytasha Womack introduces listeners to the burgeoning community of artists creating Afrofuturist works.

Humanity is on an astronomical trajectory and according to aerospace professional and popular science communicator Kellie Gerardi, that future doesn’t rest solely on the shoulders of rocket scientists. Gerardi’s non-traditional path in the space industry shows us that humanity’s next giant leap will require the contributions of artists, engineers, and everyone in between. Gerardi takes us on a tour of this unique window in history and offers encouragement and advice for anyone who has ever dreamed of the stars and galaxies far, far away.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Reaching out to listeners of all religious backgrounds, Desmond Tutu shows us how to transform suffering into joy both in our lives and in our world. He tells us that God dreams of a world where laughter, love, and peace reign, and where we realize that we are all members of one family, God's family. In this extremely personal and liberating message, Father Tutu helps us "see with the eyes of the heart" and cultivate the qualities of forgiveness, humility, generosity, and courage.

Is it social programming, status, or self-hate that's driving Black males into the arms of white women? Is there a problem that needs fixing or simply just media hype? The Top 5 Reasons Why Black Men Choose White Women states very compelling facts you need to know!

Mississippi, 1955: 14-year-old Emmett Till was murdered by a white mob after making flirtatious remarks to a white woman, Carolyn Bryant. Till's attackers were never convicted, but his lynching became one of the most notorious hate crimes in American history. It launched protests across the country, helped the NAACP gain thousands of members, and inspired famous activists like Rosa Parks to stand up and fight for equal rights for the first time.

"Uma mentira pode dar a volta ao mundo no mesmo tempo que a verdade leva para calçar seus sapatos." Mark Twain. Aos olhos dos seus eleitores, as deficiências dos líderes populistas se transformam em qualidades, sua inexperiência demonstra que não pertencem ao círculo da "velha política", e sua incompetência é uma garantia da sua autenticidade. As tensões que causam em nível internacional são vistas como mostras de sua independência, e as fake News, marca inequívoca de sua propaganda, evidenciam sua liberdade de pensamento.

In this retreat experience, Richard Rohr explores the role of men in society and religion. Father Rohr focuses on the yearning to rediscover passion in masculine identity and in the purpose of life. He uses archetypes (symbolic images) to transmit his powerful message about male spirituality and integration. He challenges listeners to encounter their archetype (king, warrior, magician, or lover), recognize its dark side, and empower their journey through drumming, dialogue, and discovery.

The perfect book for all student journalists, this young learners adaptation of Pulitzer Prize-winning reporters' Jodi Kantor and Megan Twohey's New York Times best-selling She Said will inspire a new generation of investigative journalists.

Cary Poarch started working at CNN in the summer of 2017 as a die-hard Bernie Sanders supporter. But on his first location shoot during the Charlottesville riots, he quickly became disillusioned with how the network created the “fine people” hoax. This began a political odyssey as he documented numerous incidents of outright bias, eventually leading him to contact James O’Keefe of Project Veritas. For months, Cary Poarch documented CNN’s rampant political bias for Project Veritas, and saw how the network was dividing the country.

Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.

The navy created by the people of Athens in ancient Greece was one of the finest fighting forces in the history of the world and the model for all other national navies to come. The Athenian navy built a civilization, empowered the world's first democracy, and led a band of ordinary citizens on a voyage of discovery that altered the course of history.

Now in its second edition, The Virtues of Captain America is updated to include all the new developments in Captain America's saga. This edition also offers new material on Sam Wilson—formerly Captain America's partner the Falcon who recently became Captain America himself—and how his interpretation of the role compares to Steve Rogers's.

Heather Shumaker has sparked much discussion with her "renegade rules for raising competent and compassionate kids". In this follow-up book, she takes on new hot-button issues like banning homework, technology use, and skipping kindergarten. Shumaker offers broader guidance on how parents can control their own anger and move from an overscheduled life to one of more free play.

The consequences of adopting the cynical but popular worldview are many, including needless pessimism, missed investment opportunities, and - surprisingly - even poorer health. Yet An Embarrassment of Riches provides a powerful antidote. Green begins with a robust survey of the many ways our lives are becoming longer, easier, safer, healthier and more prosperous. He then embarks on a wide-ranging exploration of the ideas and the many men and women - both living and dead - who are still enriching our lives today.

Join professional comedy writer Joel Morris on a hilarious journey into the hidden world of shared laughter, where he reveals the mechanisms that make jokes work and what comedy can teach us about ourselves. Offering astute analysis of everything from stand-up to slapstick and sitcom to spoof, Morris examines comedic patterns, rhythms, and dynamics to uncover the algorithms that secretly underpin comedy.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?