Social Sciences Media Studies

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Annalee Newitz traces the way disinformation, propaganda, and violent threats have evolved from military weapons deployed against foreign adversaries into tools in domestic culture wars. Newitz delves into America's deep-rooted history with psychological operations, beginning with Benjamin Franklin's Revolutionary War-era fake newspaper and nineteenth-century wars on Indigenous nations, and reaching its apotheosis with the Cold War and twenty-first-century influence campaigns online.

According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.

Channel your Black-girl magic: If you're feeling stuck or trapped by other people's expectations of what you can achieve, it's time to stop playing small and start redefining what success can mean for you. Leave a legacy of Black excellence: With the seven simple rules, you'll learn how to bring your career, income, and lifestyle to that next level. Don't settle for a life of invisibility and mediocrity. Set ambitious goals, reach for bigger opportunities, and know that you are brave enough to get what you deserve.

Women make over 80% of healthcare decisions in the U.S., yet only 4% of all medical research and development is focused on women's health issues. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says "Welcome to being a woman," instead of coming up with better solutions. But it doesn't have to be this way. In The Vagina Business, award-winning journalist Marina Gerner, Ph.D. takes an eye-opening look at the innovators challenging the status quo to deliver the healthcare solutions women need.

Providing a post-COP26 perspective on the climate emergency, Hothouse Earth: An Inhabitant's Guide acknowledges that it is now practically impossible to keep this side of the 1.5°C dangerous climate change guardrail. The upshot is that we can no longer dodge the arrival of a disastrous, all-pervasive climate breakdown that will come. Bill McGuire explains the science behind the climate crisis, painting a blunt but authentic picture of the sort of world our children will grow old in, and our grandchildren grow up in, a world that we catch only glimpses of today.

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.

Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy - one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, "propaganda is to democracy as the bludgeon is to a totalitarian state", and the mass media is the primary vehicle for delivering propaganda in the United States.

The exclusive story of HBO’s key creators, executives, actors, and directors gives listeners an unprecedented peek behind the curtain at the founding and triumph of the first “pay-channel” that brought America The Sopranos, Sex and the City, The Wire, Succession, and countless groundbreaking, culture-shifting shows. James Andrew Miller collects insider accounts of the humble beginnings, devastating missteps, controversial business decisions, and, of course, backstage drama and celebrity gossip from the set.

Women have made up roughly half of the college-educated workforce for years, and before the onset of the economic crisis of 2020, the gap between the percentage of women and the percentage of men in the labor force was the lowest on record. But women remain underrepresented in positions of power and status. The endurance of these inequalities begs the question: Why haven't we made more progress? Ammerman and Groysberg focus on the pervasive organizational obstacles and managerial actions that create gender imbalance.

Journalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired. Do metrics make journalists more accountable to the public? Or are these data tools the contemporary equivalent of a stopwatch wielded by a factory boss, worsening newsroom working conditions and journalism quality?

Family Guy and Philosophy brings together low-brow, potty-mouthed, cartoon humor and high-brow philosophical reflection to deliver an outrageously hilarious and clever exploration of one of TVs most unrelenting families. (Okay, its not that high-brow.)

When a murderous psychopath goes on a killing spree, law enforcement officials and the media never make his religion the central issue - unless he happens to be a Muslim. Then it sets off another frenzied wave of commentary about the inherent evils that lurk within the Muslim faith. From Fox News talking heads, who regularly smear Muslim leaders as secret terrorists, to Bill Maher, who has made Islam a routine target, it has become widely acceptable to libel a religion with a following of over 1.5 billion people.

First published in 1991, Backlash made headlines and became a best-selling classic for its thoroughgoing debunking of a decade-long antifeminist backlash against women’s advances. As Faludi writes in a new preface for this edition, much has changed in the intervening years. This startling and essential book helps explain why women’s freedoms are still so demonized and threatened - and urges us to choose a different future.

This book documents each month of the first year of the pandemic and examines the issues that emerged, from racialized workers to residential care to policing. It demonstrates how politicians and uncritical media shaped the popular understanding of these issues and helped to justify the maintenance of a status quo that created the worst ravages of the crisis. Spin Doctors argues alternative ways in which Canadians should understand the big themes of the crisis and create the necessary knowledge to demand large-scale change.

In this book in praise of wait times, award-winning author Jason Farman passionately argues that the delay between call and answer has always been an important part of the message. Traveling backward from our current era of Twitter and texts, Farman describes how societies have worked to eliminate waiting in communication and how they have interpreted those times' meanings. And in a rebuttal to the demand for instant communication, Farman makes a powerful case for why good things can come to those who wait.

Music opinions bring out passionate debate in people, and Steven Hyden knows that firsthand. Each chapter in Your Favorite Band Is Killing Me focuses on a pop music rivalry, from the classic to the very recent, and draws connections to the larger forces surrounding the pairing.

In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing - creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm.

Transforming Harry: The Adaptation of Harry Potter in the Transmedia Age is an edited volume of eight essays that look at how the cinematic versions of the seven Harry Potter novels represent an unprecedented cultural event in the history of cinematic adaptation.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.