Social Storytelling

Los héroes de los antiguos mitos de las diferentes culturas ya recorrieron el camino; su itinerario es conocido, solo hay que seguir su huella. Tras sus gestas, aventuras y descubrimientos, surge tanto aquello que hace avanzar las civilizaciones como lo que conduce a la conquista de uno mismo. El autor nos explica el ciclo iniciático del héroe expuesto por Joseph Campbell y nos muestra su desarrollo en libros y películas contemporáneos.

The National Rifle Association (NRA) is an important actor in the American gun debate. While popular explanations for the group’s influence often focus on the NRA’s lobbying and campaign donations, it receives lesser attention for the mass mobilization efforts that make these political endeavours possible. On Target explores why the NRA is so influential and how we can understand the group’s impact on firearms policy in the United States.

As the creator of "Cathy", Cathy Guisewite found her way into the hearts of fans more than 40 years ago and has been there ever since. Her hilarious and deeply relatable look at the challenges of womanhood in a changing world became a cultural touchstone for women everywhere. Now, Guisewite returns with her signature wit and warmth in this debut essay collection about another time of big transition, when everything starts changing and disappearing without permission: aging parents, aging children, aging self stuck in the middle.

Learn the #1 secret of the top professional speakers in the world: how to craft and deliver a riveting story. Exceptional storytelling skills have been proven to build career success. Whether you are at a cocktail party, in the corporate boardroom, or in a routine meeting, your ability to craft interesting stories will have a measurable impact on your success. Learn how to harness the human psyche’s positive response to a good story.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

In Planet Funny, Ken Jennings explores this brave new comedic world and what it means - or doesn’t - to be funny in it now. Tracing the evolution of humor from the caveman days to the bawdy middle-class antics of Chaucer to Monty Python’s game-changing silliness to the fast-paced meta-humor of The Simpsons, Jennings explains how we built our humor-saturated modern age, where lots of us get our news from comedy shows and a comic figure can even be elected president of the United States purely on showmanship.

Keeping someone's attention while telling a story is a trick not everyone knows. Just regurgitating facts and figures is no way to achieve it. You need something relatable that your audience can feel and see themselves in. Using storytelling while communicating a message is one way of doing this.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

This book is good for passion-driven individuals looking for a straightforward guide to help them turn their idea into a successful and eventually profitable podcast. Nothing more, nothing less.

En esta Píldora sobre Storytelling, se analiza una conferencia de Steve Jobs y de su mano vamos a descubrir cómo podemos utilizar el arte de contar historias para hacer más atractiva: una conferencia, un producto, una empresa, un curriculum, una clase, etc. Está demostrado que las historias llaman la atención, generan un gran índice de recuerdo y acercan a la persona que la transmite y la que la recibe. Es una de las herramientas que más nos puede ayudar a conseguir nuestros objetivos de comunicación.

"Writing is structure,” William Goldman said, but too often aspiring writers plunge into their work without grasping this fundamental principle. Story structure is one of the most important concepts for a writer to understand - and ironically, one of the least frequently taught. In this book, New York Times best-selling author William Bernhardt explains the elements that make stories work, using examples spanning from Gilgamesh to The Hunger Games.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

Librarians spend their lives weeding - not weeds, but books - books that have reached the end of their shelf life both literally and figuratively. They remove books that patrons no longer check out, and they put back books they treasure. Annie Spence, who has a decade of experience as a Midwestern librarian, does this not only at her Michigan library but also at home, for her neighbors, at cocktail parties - everywhere. In Dear Fahrenheit 451, she addresses those books directly.

Improv instructor and writer Jorjeana Marie presents the first book to harness the creative power of improvisation exercises to help both aspiring and seasoned authors defeat writer's block and generate new ideas. Introducing the rules and techniques of improvisation as they apply to fiction writing, improv instructor and writer Jorjeana Marie addresses each major element of storytelling by applying writer's-block-busting games and inner-critic-quieting exercises to get the creative ideas flowing.

Ihre Kommunikation ist Ihre Visitenkarte. Denn die richtige Kommunikation überzeugt. Lernen Sie Ihre Ausdrucksweise lieben und richtig einzusetzen. Schon wirken Sie authentisch und überzeugen sogar Ihre "Gegner". Allein mit der richtigen Dramaturgie können Sie dafür sorgen, dass Ihre Botschaften packend rüberkommen und Ihr Gegenüber Ihnen gerne zuhört. Geschickt aufgebaute Vorträge, Verkaufsgespräche, Reden, Texte oder Videobotschaften sorgen für eine überzeugende Gesprächsführung und Kommunikation. Denn ein professioneller Aufbau entscheidet darüber, ob Sie wahrgenommen werden.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

Storytelling acts as a fantastic teaching tool that imparts life lessons to people of all ages. Storytelling has proved its durability and importance beyond any shadow of a doubt, beginning with the dawn of civilization and continuing in this era of almost immediate access to all knowledge. It has influenced our world in a number of ways, some of which are boringly simple to see and understand, and some of which remain more mysterious and enigmatic in meaning.

The book draws on history and sociology, and more personally on the author's early career as a professional cellist, as well as on his later work as a city planner and social thinker. It traces the evolution of performing spaces in the city; the emergence of actors, musicians, and dancers as independent artists; the inequality between performer and spectator; the uneasy relations between artistic creation and social and religious ritual; the uses and abuses of acting by politicians. The Janus-faced art of performing is both destructive and civilizing.

Having a lack of confidence is a tough feeling. All your moves feel weighed down and you feel a lack of spirit. Life is a lot difficult when you feel low self-worth. But luckily, confidence is a skill set. Even if you don’t feel confident today, that does not mean you can’t feel confident in the future. In this Armani Archives, you will get short stories for mindset & creativity. You will learn how to build self-worth & confidence, unlock your inner creativity & think powerful thoughts, overcome fears to build courage and how to manifest your goals through the law of attraction.

With Storytelling and the Sciences of Mind, David Herman proposes a cross-fertilization between the study of narrative and research on intelligent behavior. The book as a whole centers on two questions: How do people make sense of stories, and how do people use stories to make sense of the world? Examining narratives from different periods and across multiple media and genres, Herman shows how traditions of narrative research can help shape ways of formulating and addressing questions about intelligent activity, and vice versa.