Social Technology

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?

If you have a great personality, are a little tech-savvy, and possess a lot of enthusiasm for any particular subject, then you should seriously consider starting a vlog channel. You could actually earn money by just talking about what interests you! Because, if something interests you, it’s probably of interest to other people, too!

Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry.

Marketing and campaigning through Instagram is one of the avenues for reaching people and turning them into loyal customers while delivering top quality services and products. The fact that it’s used globally is a huge benefit for being able to reach customers. But another key element that comes into play is the visuals that Instagram is known for. If you want to make the most of Instagram for making your services known, then this is what you’ll want to listen to.

While most programs on public speaking focus on a polished presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making Transformational Speaking a must listen for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through changing hearts.

Growing up in suburban Detroit, David Hahn was fascinated by science. While he was working on his Atomic Energy badge for the Boy Scouts, David's obsessive attention turned to nuclear energy. Throwing caution to the wind, he plunged into a new project: building a model nuclear reactor in his backyard garden shed. Posing as a physics professor, David solicited information on reactor design from the US government and from industry experts. Following blueprints he found in an outdated physics textbook, David cobbled together a crude device that threw off toxic levels of radiation.

Those of you living through the next 30 years will become the most powerful creatures that have ever existed. You will have the opportunity and the duty to create a decidedly better world. Experience and maturity alone cannot provide the required wisdom fast enough. You will need to maximize your innate potential to accelerate wisdom. The Potentialist: Your Future in the New Reality of the Next Thirty Years explains the first steps to achieve your potential and accelerate wisdom. You will discover how forces of change create a New Reality by breaking down the one we know.

Wildlife expert and YouTube phenomenon, Coyote Peterson, is back with the sequel to the best-selling Brave Adventures: Wild Animals in a Wild World. Once again, Coyote and his crew voyage to new environments and encounter an even more eclectic ensemble of the planets' animals. From a slimy octopus to elusive tree climbing lizards to nomadic wolverines - this book promises to be another fast-paced, wild experience.

America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation’s chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.

Clever and ambitious, Emma Jung yearned to study the natural sciences at the University of Zurich. But the strict rules of proper Swiss society at the beginning of the 20th century dictated that a woman of Emma's stature - one of the richest heiresses in Switzerland - travel to Paris to "finish" her education, to prepare for marriage to a suitable man. Engaged to the son of one of her father's wealthy business colleagues, Emma's conventional and predictable life was upended when she met Carl Jung.

Are you ready to confidently communicate in your life? Are you ready to seize every opportunity that comes your way? Becoming a Master Communicator—by Renée Marino-communication coach, Broadway actress, and star of Clint Eastwood’s Jersey Boys film—is a guide for those looking to have clear and authentic communication with others by using digital technology as a tool—but not the only tool. Smartphones and computers make everyday communication incredibly convenient.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Everybody has secrets, and former US presidents are no exception. Discover which stories about America’s past leaders are true and which ones are just tall tales.

What is daily life like in space? How do astronauts cook, sleep, and go to the bathroom? Listeners will learn all about the interesting daily life of an astronaut.

What jobs does an astronaut have? What kind of work needs to be done on a spacecraft? Listeners will learn all about the work an astronaut does.

Airplanes that soared through ancient skies? An underwater city? Could these unbelievable things ever have existed? Learn about the top 10 ancient mysteries and investigate for yourself.

What's it like to travel through space? From take off to landing to everything in between, listeners will learn the ins and outs of space travel.

When gladiators fought in combat, there was usually only one winner. The victor may not have realized it, but he owed his success to science. Learn how science helped gladiators find victory in the arena.

If a classmate sends threatening emails to you, do you know what to do? Don’t worry if you don’t. This book is here to help! Learn tech-savvy ways to keep bullies out of your technology - without taking away all the fun!