Social Technology

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

The Start at Zero books are a series of books for absolute beginners, and are short, concise, and to the point. Podcasting is no different. Sometimes you just need some basic principles to get started, and you are on your way. Millian Quinteros is an accomplished voice over artist, podcast producer, and on-air talent. In this book, he boils down over 20 years of experience into bite-sized pieces, so you can take what you need and go.

What will it take to restore balance to our world, repair past injustices, and support future generations' survival? Looking deeply into the web of life that created and supports us, and drawing inspiration from diverse cultural traditions and perspectives, spirited thinkers Michael Pawlyn and Sarah Ichioka propose a bold set of regenerative principles with potential to transform how we design, make, and manage our buildings; infrastructure; and communities.

After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn’t that her standards were too high, as women are often told, but that she wasn’t evaluating the right data in suitors’ profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didn’t want in a mate.

What does it mean to be human in the 21st century? How do we be real people in a world of online personas and "authentic" simulated experiences? In this innovative examination of our present reality, award-winning writer Laurence Scott charts the ways our traditional mental models of the world have started to fray. Effortlessly applying philosophy to the quotidian, Scott "makes banal things shimmer with meaning" (Guardian).

Apprenez à écrire des pages de ventes, des e-mails ou des publicités, plus convaincants, qui motiveront ceux qui les liront et qui poussent à l'achat. Le copywriting est l'art d'écrire pour vendre, une compétence de plus en plus recherchée. L'objectif du livre est de vous partager les meilleurs secrets, éprouvés, pour écrire avec plus de persuasion et vendre, et de rendre le copywriting accessible.

Let's take stock of young America. Compared to previous generations, American youth have more schooling (college enrollments have never been higher); more money ($100 a week in disposable income); more leisure time (five hours a day); and more news and information (Internet, The Daily Show, RSS feeds). What do they do with all that time and money? They download, upload, IM, post, chat, and network. (Nine of their top ten sites are for social networking.) They watch television and play video games (2 to 4 hours per day).

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?

Я Елена Сахарова, журналист, писатель, автор курса по текстам и автор блога @elsaharova в Инстаграме. Я верю в силу личных историй и персональных блогов. Начать вести блог стало одним из лучших решений, котоое я приняла в жизни. Блог помог мне уйти из офиса в личные проекты, переехать из Москвы на Бали, заняться серфингом. И я очень хочу, чтобы блог исполнил и ваши мечты. Я не знаю, куда приведет блог вас.

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

This book tells you everything that you need to know in order to hugely increase your chances of being successful with online dating. With the huge surge in popularity of online dating in the last few years, it has never been a better time to learn the secrets that can help you be successful with online dating. The online world is highly competitive; that is why it is so important for you to know all the things that you should do and should not do in order to be successful.

With the rise of cyberbullying and hate speech online, issues around climate change and technology, and the "move fast and break things" mentality of tech culture, Which Side of History? will urge listeners to draw the line. This book will help shape the conversations we have around technology in our society and our future for years to come.

In the Shadow of Fame, by the daughter of world-renowned psychoanalyst and theorist Erik Erikson, is the intimate story of her struggle to come to terms with her father's fame and to develop a sense of self in a family, and world, in which being famous is the very definition of being a worthwhile human being. And, while her story is unique in its personal details, it is also a description of the struggle faced by all of us in a modern world.

Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. It's time to demand an internet by and for the people.

In each episode of their podcast By the Book, Jolenta Greenberg and Kristen Meinzer take a deep dive into a different self-help book, following its specific instructions, rules, and advice to the letter. From diet and productivity to decorating to social interactions, they try it all, record themselves along the way, then share what they’ve learned with their devoted and growing audience of fans who tune in.

In Future Histories, public interest lawyer and digital specialist Lizzie O'Shea argues that we need to stop looking forward and start looking backwards. Weaving together histories of computing and progressive social movements with modern theories of the mind, society, and self, O'Shea constructs a "usable past" that can help us determine our digital future. What, she asks, can the Paris Commune tell us about earlier experiments in sharing resources - like the internet - in common?

The global battle among the three dominant digital powers-the United States, China, and the European Union-is intensifying. All three regimes are racing to regulate tech companies, with each advancing a competing vision for the digital economy while attempting to expand its sphere of influence in the digital world. In Digital Empires, her provocative follow-up to The Brussels Effect, Anu Bradford explores a rivalry that will shape the world in the decades to come.

A former FBI Special Agent, US Army officer, and leading cyber-security expert offers a devastating and essential look at the misinformation campaigns that have become the cutting edge of modern warfare - and how we can protect ourselves against them. Clint Watts electrified the nation when he testified regarding Russian interference in the 2016 election. In Messing with the Enemy, the counterterrorism, cybersecurity, and homeland security expert introduces us to a frightening world in which terrorists and cyber criminals don’t hack your computer, they hack your mind.