Social Technology

Throughout the 1960s and 1970s, a diverse group of teachers and students working together on academic computing systems conducted many of the activities we now recognize as personal and social computing. Joy Rankin draws on detailed records to explore how users exchanged messages, programmed music and poems, fostered communities, and developed computer games like The Oregon Trail. These unsung pioneers helped shape our digital world, just as much as the inventors, garage hobbyists, and eccentric billionaires of Palo Alto.

In Eisenhower's Sputnik Moment, Yanek Mieczkowski examines the early history of America's space program, reassessing Eisenhower's leadership. He details how Eisenhower approved breakthrough satellites, supported a new civilian space agency, signed a landmark science education law, and fostered improved relations with scientists. Offering a fast-paced account of this Cold War episode, Mieczkowski demonstrates that Eisenhower built an impressive record in space and on earth.

In the 1920s cotton buyer Earle Dickson worked for Johnson & Johnson and had a klutzy wife who often cut herself. The son of a doctor, Earle set out to create an easier way for her to bandage her injuries. Band-Aids were born, but Earle's bosses at the pharmaceutical giant weren't convinced, and it wasn't until the Boy Scouts of America tested Earle's prototype that this ubiquitous household staple was made available to the public.

If you have a great personality, are a little tech-savvy, and possess a lot of enthusiasm for any particular subject, then you should seriously consider starting a vlog channel. You could actually earn money by just talking about what interests you! Because, if something interests you, it’s probably of interest to other people, too!

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?

Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry.

James Howard Kunstler's critically acclaimed and best-selling The Long Emergency, originally published in 2005, quickly became a grassroots hit, going into nine printings in hardcover. Kunstler's shocking vision of our post-oil future caught the attention of environmentalists and business leaders alike, and stimulated widespread discussion about our dependence on fossil fuels and our dysfunctional financial and government institutions.

Aristotle's Poetics is best known for its definitions and analyses of tragedy and comedy, but it also applies to truth and beauty as they are manifested in the other arts. In our age, when the natural and social sciences have dominated the quest for truth, it is helpful to consider why Aristotle claimed poetry is more philosophical and more significant than history. Like so many other works by Aristotle, the Poetics has dominated the way we have thought about all forms of dramatic performance in Europe and America ever since.

Cody Wilson, a self-described crypto-anarchist and rogue thinker, combines the controversial yet thrilling story of the production of the first ever 3D printable gun with a startling philosophical manifesto that gets to the heart of the 21st-century debate over the freedom of information and ideas.

Those of you living through the next 30 years will become the most powerful creatures that have ever existed. You will have the opportunity and the duty to create a decidedly better world. Experience and maturity alone cannot provide the required wisdom fast enough. You will need to maximize your innate potential to accelerate wisdom. The Potentialist: Your Future in the New Reality of the Next Thirty Years explains the first steps to achieve your potential and accelerate wisdom. You will discover how forces of change create a New Reality by breaking down the one we know.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Wildlife expert and YouTube phenomenon, Coyote Peterson, is back with the sequel to the best-selling Brave Adventures: Wild Animals in a Wild World. Once again, Coyote and his crew voyage to new environments and encounter an even more eclectic ensemble of the planets' animals. From a slimy octopus to elusive tree climbing lizards to nomadic wolverines - this book promises to be another fast-paced, wild experience.

Clever and ambitious, Emma Jung yearned to study the natural sciences at the University of Zurich. But the strict rules of proper Swiss society at the beginning of the 20th century dictated that a woman of Emma's stature - one of the richest heiresses in Switzerland - travel to Paris to "finish" her education, to prepare for marriage to a suitable man. Engaged to the son of one of her father's wealthy business colleagues, Emma's conventional and predictable life was upended when she met Carl Jung.

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Everybody has secrets, and former US presidents are no exception. Discover which stories about America’s past leaders are true and which ones are just tall tales.

What is daily life like in space? How do astronauts cook, sleep, and go to the bathroom? Listeners will learn all about the interesting daily life of an astronaut.

What jobs does an astronaut have? What kind of work needs to be done on a spacecraft? Listeners will learn all about the work an astronaut does.

Airplanes that soared through ancient skies? An underwater city? Could these unbelievable things ever have existed? Learn about the top 10 ancient mysteries and investigate for yourself.

What's it like to travel through space? From take off to landing to everything in between, listeners will learn the ins and outs of space travel.