Social Technology

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century!

The gun is antiquated technology, and it is responsible for tens of thousands of senseless killings every year. Humanity has accepted that killing is an unavoidable fact of life - but Rick Smith argues that it doesn’t need to be this way and that we have the means to make the bullet obsolete in our lifetime. Smith is the founder of TASER (now Axon), and in this book, he demonstrates that change won't come by way of stricter gun control laws. No, what holds us back is our skepticism about new technologies and their potential.

The secret to successful word-of-mouth marketing on the social web is easy: be likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Ever feel like you don’t even own the hardware and software you paid dearly for? Ever get the impression that you have to ask for permission before installing or changing a program on your device? Ever feel like Facebook and Instagram are listening to your conversations to show you relevant ads? You’re not alone. Half-baked products and services that chip away at your sense of ownership, independence and privacy are a part of a global wave of corporate indifference that micromanages and spies on honest, uniformed customers.

Will machines someday replace attorneys, physicians, computer programmers, and world leaders? What about composers, painters, and novelists? Will tomorrow’s supercomputers duplicate and exceed humans? Are we just wetware, natural computers doomed to obsolescence by tomorrow’s ultra-powerful artificial intelligence? In Non-Computable You: What You Do That Artificial Intelligence Never Will, Robert J. Marks II answers these and other fascinating questions with his trademark blend of whimsy and expertise.

In recent decades, we have witnessed an explosion in the number of visual images we encounter, as our lives have become increasingly saturated with screens. From Google Images to Instagram, video games to installation art, this transformation is confusing, liberating and worrying all at once, since observing the new visuality of culture is not the same as understanding it.

La digitalización avanza inexorablemente. Aturdidos por el frenesí de la comunicación y la información, nos sentimos impotentes ante el tsunami de datos que despliega fuerzas destructivas y deformantes. Hoy la digitalización también afecta a la esfera política y provoca graves trastornos en el proceso democrático. Las campañas electorales son guerras de información que se libran con todos los medios técnicos y psicológicos imaginables.

America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation’s chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.

Marketing and campaigning through Instagram is one of the avenues for reaching people and turning them into loyal customers while delivering top quality services and products. The fact that it’s used globally is a huge benefit for being able to reach customers. But another key element that comes into play is the visuals that Instagram is known for. If you want to make the most of Instagram for making your services known, then this is what you’ll want to listen to.

The Athenian court has found Socrates guilty and sentenced him to death. While he is waiting to be executed, his friend, Crito, comes to the prison to persuade him to escape and go into exile. Socrates responds by examining the essence of law and community, probing the various kinds of law and making distinctions that go far beyond the particular issue of whether or not Socrates should escape.

Uncover everything you need to know about "deepfakes" and what could become the biggest information and communications meltdown in world history.

From the New York Times best-selling author of How We Got to Now and Extra Life, a look at the world-changing innovations we made while keeping ourselves entertained. This history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused.

John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire.

Before their experiments, inventions, and discoveries that changed the world, the world’s most celebrated scientists had regular-kid problems just like you. Stephen Hawking hated school and preferred to spend his free time building model airplanes, inventing board games, and even building his own computer. Jane Goodall got in trouble for bringing worms and snails into her house. And Neil deGrasse Tyson had to start a dog-walking business to save up money to buy a telescope.

We are now on the doorstep of a fourth change brought about by two technologies: AI and robotics. The Fourth Age provides extraordinary background information on how we got to this point, and how - rather than what - we should think about the topics we’ll soon all be facing: machine consciousness, automation, employment, creative computers, radical life extension, artificial life, AI ethics, the future of warfare, superintelligence, and the implications of extreme prosperity.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

In Future Histories, public interest lawyer and digital specialist Lizzie O'Shea argues that we need to stop looking forward and start looking backwards. Weaving together histories of computing and progressive social movements with modern theories of the mind, society, and self, O'Shea constructs a "usable past" that can help us determine our digital future. What, she asks, can the Paris Commune tell us about earlier experiments in sharing resources - like the internet - in common?

Este libro es una obra maestra, única, que tiene muchos consejos útiles para entender la naturaleza de las relaciones humanas. Según el Dr. Eric Berne, los juegos son patrones de comportamiento entre individuos que pueden indicar sentimientos o emociones ocultas. Estamos jugando todo el tiempo - juegos sexuales, juegos maritales, juegos de poder con nuestros jefes y juegos competitivos con nuestros amigos.

Wild about robotics? If so, a robotics club might be the right fit for you! Find out what it takes to join a robotics club or start your own, including information on membership, meetings, and activities.

Veterinarians care for all kinds of animals. Listeners will find out the tools vets use, the different types of veterinarians, and how people get this caring and exciting job.