Social Technology

The United States keeps its gold safe at Fort Knox. How is this done? There are fences, locks, guards, and more. Learn more about this high-security place!

Humans are hard-wired for collaboration, and new technologies of communication act as a super-amplifier of our natural collaborative mindset. This volume in the MIT Press Essential Knowledge series examines the emergence of a new kind of social collaboration enabled by networked technologies. This new collaborative society might be characterized as a series of services and startups that enable peer-to-peer exchanges and interactions though technology.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

Western political discourse on cybersecurity is dominated by news of Chinese military development of cyberwarfare capabilities and cyber exploitation against foreign governments, corporations, and non-governmental organizations. Western accounts, however, tell only one side of the story. Chinese leaders are also concerned with cyber insecurity, and Chinese authors frequently note that China is also a victim of foreign cyber attacks—predominantly from the United States. China and Cybersecurity is a comprehensive analysis of China's cyberspace threats and policies.

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Our national security increasingly depends on access to the most sophisticated and advanced technology. Yet the next time we set out to capture a terrorist leader, we may fail. Why? The answer lies in a conflict between two worlds. One is the dynamic, global, commercial world with its thriving innovations. The other is the world of national security, in which innovation is a matter of life or death. The conflict is about secrecy. Innovating in a Secret World is a detailed examination of the current trends in often secret national security-related research and development (R&D).

In this bracing book, Michael Chertoff makes clear that our laws and policies surrounding the protection of personal information, written for an earlier time, need to be completely overhauled in the Internet era. In offering his compelling call for action, Chertoff argues that what is at stake is not so much the simple loss of privacy, which is almost impossible to protect, but of individual autonomy - the ability to make personal choices free of manipulation or coercion.

"Big Data" is on the covers of Science, Nature, The Economist, and Wired magazines, on the front pages of the Wall Street Journal and The New York Times. But despite the media hyperbole, as Christine Borgman points out in this examination of data and scholarly research, having the right data is usually better than having more data; little data can be just as valuable as big data. Borgman, an often-cited authority on scholarly communication, argues that data have no value or meaning in isolation; they exist within a knowledge infrastructure.

When Dr. David Hosack tilled the country's first botanical garden in the Manhattan soil more than 200 years ago, he didn't just dramatically alter the New York landscape; he left a monumental legacy of advocacy for public health and wide-ranging support for the sciences. In melodic prose, historian Victoria Johnson eloquently chronicles Hosack's tireless career to reveal the breadth of his impact. The result is a lush portrait of the man who gave voice to a new, deeply American understanding of the powers and perils of nature.

In the 1920s cotton buyer Earle Dickson worked for Johnson & Johnson and had a klutzy wife who often cut herself. The son of a doctor, Earle set out to create an easier way for her to bandage her injuries. Band-Aids were born, but Earle's bosses at the pharmaceutical giant weren't convinced, and it wasn't until the Boy Scouts of America tested Earle's prototype that this ubiquitous household staple was made available to the public.

Filled with real accounts of the devastating power of hurricanes, this audiobook takes listeners into the eye of the storm - where it may be calm, clear, and sunny, but surrounding you on all sides are black clouds and rampaging winds. Here, you'll come face-to-face with some of the greatest hurricanes in history through firsthand accounts from people who survived these destructive storms. You'll see the frightful sights and hear the roaring sounds these witnesses experienced during their harrowing ordeals.

Once upon a time there was an online social network called Facebook, and it brought together people from all over the globe, helping them to reignite romances, launch careers, and even find organ donors. Facebook Fairytales brings to light inspirational "happy endings" stemming from the increasingly popular social-networking site. Author Emily Liebert crafts captivating narratives of real-life stories from interviews with Facebook users who have used the site's applications to find biological parents, relay messages to loved ones during the Mumbai terrorist attacks, donate to Chinese orphanages, and hunt down a hit-and-run criminal.

LinkedIn is the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Goweln delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

The Big Ratchet is the story of the ratchets: the technologies and innovations, big and small, that propelled our species from hunters and gatherers on the savannahs of Africa to shoppers in the aisles of the supermarket. Our species long lived on the edge of starvation. Now we produce enough food for all 7 billion of us to eat nearly 3,000 calories every day. This is such an astonishing thing in the history of life as to verge on the miraculous. The Big Ratchet is the story of how it happened.

Ninteen ninety-four, Northern California. The Internet is just emerging from its origins in the military and university research labs. Groups of idealistic technologists, recognizing its potential as a tool for liberation and solidarity, are working feverishly to build the network. In the early chat rooms of one such gathering, soon-to-become-famous as The WELL, a Stanford futurist named Tom Mandel creates a new conference. In a topic headed "Local Bug Report", he asks for advice from fellow online participants about how he might shake off a persistent hacking cough.

In this riveting suspense thriller, two children race the clock to stop a futuristic murderer and his plan to enslave the world. In 30 days, a coldhearted corporate tycoon will unleash a deadly biological computer virus on the entire world. As the public eagerly awaits his invention that promises ultimate relaxation, harmony, and community, the evil big-business sorcerer plans to put an end to freedom. Can he be stopped?

For astronaut Ron Garan, living on the International Space Station was a powerful, transformative experience - one that he believes holds the key to solving our problems here on Earth. On space walks and through windows, Garan was struck by the stunning beauty of the Earth from space but sobered by knowing how much needed to be done to help this troubled planet.