Social Technology

Do you hate writing and wish it was easier? Would podcasting, blogging, course creation, video creation, and presenting be even slightly easier if you had a step-by-step system to follow? That's why Robert Plank has created, just for you, WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps.

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

In this provocative book, Ramesh Srinivasan describes the internet as both an enabler of frictionless efficiency and a dirty tangle of politics, economics, and other inefficient, inharmonious human activities. We may love the immediacy of Google search results, the convenience of Amazon, and the elegance of our Apple devices, but it’s a one-way, top-down process. We’re not asked for our input or our opinions - only for our data. The internet is brought to us by wealthy technologists in Silicon Valley and China. Srinivasan argues that we must think in terms beyond the Valley.

As the speed and complexity of the world increases, governments and nonprofit organizations need new ways to effectively tackle the critical challenges of our time-from pandemics and global warming to social media warfare. In Power to the Public, Tara Dawson McGuinness and Hana Schank describe a revolutionary new approach - public interest technology - that has the potential to transform the way governments and nonprofits around the world solve problems.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

Monster explains how we can responsibly engage with technology, and avoid its darker tendencies, while accepting its necessary gifts. For managers, leaders, and employees at companies of all sizes and in all industries, Monster will help you understand and take control of technology's powerful role in your life and your organization.

Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.

Nowadays, people do not just go on YouTube to watch some funny clips of people falling down, cute cats purring, or babies hilariously laughing. It has grown into an extensive platform for the distribution and exchange of valuable information—from makeup tips and cooking to practically anything under the sun. YouTube is now known to be a great way to be famous and earn money just by making videos from the comfort of your bedroom. By learning the strategies mentioned in this book, you will be able to put them into practice and start working your way up to building your career.

Virtual You is a panoramic account of efforts by scientists around the world to build digital twins of human beings, from cells and tissues to organs and whole bodies. These virtual copies will usher in a new era of personalized medicine, one in which your digital twin can help predict your risk of disease, participate in virtual drug trials, shed light on the diet and lifestyle changes that are best for you, and help identify therapies to enhance your well-being and extend your lifespan—but thorny challenges also remain.

We all know LinkedIn as a place for job seekers. It’s the place where professionals set up their profiles to establish more connections and discover new job opportunities. LinkedIn is an extremely important website for anyone looking to put themselves out there. But that’s not all. Discover all the secret potential of social media marketing through LinkedIn - the perfect place to promote your business or brand!

In Digital Prospecting, Mike Jones and Ken Guest offer a proven, battle-tested process for an integrated 21st century prospecting system that leverages today's social technologies. The book outlines the most effective ways to prospect using email and social selling interactions as the initial point of contact with the prospect. The process it offers is not meant to replace cold calls. It's meant only to give you the tools you need to evaluate which method makes the most sense, given your unique situation.

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we've seen since the Agricultural Revolution. Some of these changes will enhance our species. Others may dehumanize us and make us more machinelike in our interactions with others. It's up to us to adapt and determine how we want to live and work. Are you ready? In I, Human psychologist Tomas Chamorro-Premuzic offers a guide for reclaiming ourselves in a world in which most of our decisions will be made for us.

The internet seems to have brought the world together only so we can tear each other apart. Social media platforms have become toxic and polarizing environments. Many of us are overwhelmed and disillusioned by the endless online conflict and negativity. How did we get here, and what can we do about it? The internet is changing not only how we communicate but also what we communicate. Pastor and former radio host Douglas Bursch provides a spiritual examination of why social media divides people and how Christians can address polarization through a ministry of peacemaking.

Our national leaders have drifted into treating the pandemic as though it were an unavoidable natural catastrophe, repeating a depressing cycle of panic followed by neglect. So a remarkable group of practitioners and scholars from many backgrounds came together determined to discover and learn lessons from this latest world war. Lessons from the COVID War is plain-spoken and clear sighted. It cuts through the enormous jumble of information to make some sense of it all and answer: What just happened to us, and why? And how, next time, could we do better? Because there will be a next time.

How to Create and Grow a Successful YouTube Channel 2024 provides a blueprint for YouTube channel growth in 2024. Follow it, and you'll be well on your way to creating content you love, building your audience, and maybe even earning some money from your passion.

A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This "bigger mind" - human and machine capabilities working together - has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results?

On the shores of Lake Tanganyika, Gombe is a community where the principal residents are chimpanzees. Through Jane Goodall's eyes we watch young Figan's rise to power and old Mike's crushing defeat. We learn how one mother rears her children to succeed, and another dooms hers to failure. We witness horrifying murders, touching moments of affection, joyous births, and wrenching deaths. As Goodall compellingly tells the story of this intimately intertwined community, we are shown human emotions stripped to their essence. In the mirror of chimpanzee life, we see ourselves reflected.

At a time when the five most valuable companies on the planet are high-tech firms and nearly half of Americans say they cannot live without their cell phones, Troublemakers reveals the untold story of how we got here. This is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so they changed the world.