Social Technology

Do you want to create a successful podcast? Here’s how to do it right. In the Let’s Talk Podcasting audiobook, seasoned podcast producer and narrator Amanda Cupido gives you the inside scoop on this burgeoning industry’s biggest players and— more importantly—how you can join them. Leading with a solid foundation of podcasting’s history and significance in our increasingly content-hungry world, she provides an invaluable insider’s perspective on what makes top-rated podcasts so successful, where the medium is headed in the future, and everything you need to start your own podcast today.

In Digital Prospecting, Mike Jones and Ken Guest offer a proven, battle-tested process for an integrated 21st century prospecting system that leverages today's social technologies. The book outlines the most effective ways to prospect using email and social selling interactions as the initial point of contact with the prospect. The process it offers is not meant to replace cold calls. It's meant only to give you the tools you need to evaluate which method makes the most sense, given your unique situation.

Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer who worked the same land as her slave ancestors, yet her cells - taken without her knowledge - became one of the most important tools in medicine: The first “immortal” human cells grown in culture, which are still alive today, though she has been dead for more than 60 years. HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer, viruses, and the atom bomb’s effects.

In the first edition of this book, network marketing experts Ray and Jessica Higdon compared social media to the “gold rush” of the 21st century—a new, unchartered world where people in virtually every industry have found fame and fortune including network marketing.

Whether pondering black holes or predicting discoveries at CERN, physicists believe the best theories are beautiful, natural, and elegant, and this standard separates popular theories from disposable ones. This is why, Sabine Hossenfelder argues, we have not seen a major breakthrough in the foundations of physics for more than four decades. The belief in beauty has become so dogmatic that it now conflicts with scientific objectivity: Observation has been unable to confirm mindboggling theories, like supersymmetry or grand unification, invented by physicists based on aesthetic criteria.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predicting outcomes and even use sensors to see around physical and virtual corners. So why does Intelligence frequently get it so wrong? The answer is us. Humans design the algorithms that define the way that AI works and the processed information reflects an imperfect world.

A new industrial revolution has begun. Like mechanization or electricity before it, artificial intelligence will touch every aspect of our lives—and cause profound disruptions in the balance of global power, especially among the AI superpowers: China, the United States, and Europe. Autonomous weapons expert Paul Scharre takes listeners inside the fierce competition to develop and implement this game-changing technology and dominate the future.

For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.

In How to Create a Mind, Ray Kurzweil presents a provocative exploration of the most important project in human-machine civilization: reverse-engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines. Kurzweil discusses how the brain functions, how the mind emerges, brain-computer interfaces, and the implications of vastly increasing the powers of our intelligence to address the world’s problems.

Who invented beds? When did we start cleaning our teeth? How old are wine and beer? Which came first: the toilet seat or toilet paper? What was the first clock? Every day, from the moment our alarm clock wakes us in the morning until our head hits our pillow at night, we all take part in rituals that are millennia old. Structured around one ordinary day, A Million Years in a Day reveals the astonishing origins and development of the daily practices we take for granted.

Predicting society’s present addiction to technology, our challenges with data privacy, and the dramatic increase in drug overdoses and depression that have accompanied a technology-induced lack of purpose, The Unabomber’s vision of the future has become our reality. Of course, his means were disgusting and condemnable. But his message is more important than ever. If we want to thrive in an age where automation and artificial intelligence and rapidly making humans obsolete, it is our responsibility to understand and prepare for the technological machine we are up against.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Through clear-eyed essays and vibrant conversations, infused with data and poetry, Ayana Elizabeth Johnson guides us through solutions and possibilities at the nexus of science, policy, culture, and justice. Visionary farmers and financiers, architects and advocates, help us conjure a flourishing future, one worth the effort it will take—from every one of us, with whatever we have to offer—to create.

Regarded as one of the brightest young scientists of his generation, Lewis Dartnell proposes that the key to preserving civilization in an apocalyptic scenario is to provide a quickstart guide, adapted to cataclysmic circumstances. The Knowledge describes many of the modern technologies we employ, but first it explains the fundamentals upon which they are built. The Knowledge is a brilliantly original guide to the fundamentals of science and how it built our modern world as well as a thought experiment about the very idea of scientific knowledge itself.

Charles Eisenstein explores the history and potential future of civilization, tracing the converging crises of our age to the illusion of the separate self. He argues that our disconnection from one another and the natural world has mislaid the foundations of science, religion, money, technology, economics, medicine, and education as we know them. It has fired our near-pathological pursuit of technological Utopias even as we push ourselves and our planet to the brink of collapse.

In his most ambitious work to date, Thomas L. Friedman shows that we have entered an age of dizzying acceleration - and explains how to live in it. Due to an exponential increase in computing power, climbers atop Mount Everest enjoy excellent cell phone service, and self-driving cars are taking to the roads. A parallel explosion of economic interdependency has created new riches as well as spiraling debt burdens.

No Stone Unturned recreates the genesis of NecroSearch International: a small ,eclectic group of scientists and law enforcement personal, active and retired, who volunteer their services to help locate the clandestine graves of murder victims and recover the remains and evidence to assist with the apprehension and conviction of the killers.

The Girl Explorers is the inspirational and untold story of the founding of the Society of Women Geographers - an organization of adventurous female world explorers - and how key members served as early advocates for human rights and paved the way for today's women scientists by scaling mountains, exploring the high seas, flying across the Atlantic, and recording the world through film, sculpture, and literature.

After a few billion years of bearing witness to life on Earth, of watching one hundred billion humans go about their day-to-day lives, of feeling unbelievably lonely, and of hearing its own story told by others, The Milky Way would like a chance to speak for itself. All one hundred billion stars and fifty undecillion tons of gas of it. It all began some thirteen billion years ago, when clouds of gas scattered through the universe's primordial plasma just could not keep their metaphorical hands off each other.