Social Technology

In 1963, a female student was attending a lecture given by Nobel Prize winner James Watson, then tenured at Harvard. At nineteen, she was struggling to define her future. She had given herself just ten years to fulfill her professional ambitions before starting the family she was expected to have. For women at that time, a future on the usual path of academic science was unimaginable—but during that lecture, young Nancy Hopkins fell in love with the promise of genetics. Confidently believing science to be a pure meritocracy, she embarked on a career.

On the shores of Lake Tanganyika, Gombe is a community where the principal residents are chimpanzees. Through Jane Goodall's eyes we watch young Figan's rise to power and old Mike's crushing defeat. We learn how one mother rears her children to succeed, and another dooms hers to failure. We witness horrifying murders, touching moments of affection, joyous births, and wrenching deaths. As Goodall compellingly tells the story of this intimately intertwined community, we are shown human emotions stripped to their essence. In the mirror of chimpanzee life, we see ourselves reflected.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon.

Artificial intelligence is revolutionizing the modern world. It is ubiquitous-in our homes and offices, in the present and most certainly in the future. Today, we encounter AI as our distant ancestors once encountered fire. If we manage AI well, it will become a force for good, lighting the way to many transformative inventions. If we deploy it thoughtlessly, it will advance beyond our control. As AI policy experts Ben Buchanan and Andrew Imbrie show in The New Fire, few choices are more urgent—or more fascinating—than how we harness this technology and for what purpose.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.

Why is the internet so broken, and what could ever possibly fix it? In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this. Tarnoff tells the story of the privatization that made the modern internet, and which set in motion the crises that consume it today. It's time to demand an internet by and for the people.

Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low, the learning curve is steep - and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent to guide aspiring podcasters through the conception, creation, and launch of a podcast.

Technological advances have benefited our world in immeasurable ways, but there is an ominous flip side: our technology can be turned against us. Hackers can activate baby monitors to spy on families, thieves are analyzing social media posts to plot home invasions, and stalkers are exploiting the GPS on smart phones to track their victims’ every move. We all know today’s criminals can steal identities, drain online bank accounts, and wipe out computer servers, but that’s just the beginning.

The most extensive account yet of the lives of cybercriminals and the vast international industry they have created, deeply sourced and based on field research in the world's technology-crime hot spots.

Though created by humans, our technologies, markets, and institutions often contain an antihuman agenda. Douglas Rushkoff, digital theorist and host of the NPR-One podcast Team Human, reveals the dynamics of this antihuman machinery and invites us to remake these aspects of society in ways that foster our humanity. In 100 aphoristic statements, his manifesto exposes how forces for human connection have turned into ones of isolation and repression.

Ben Barres was known for his groundbreaking scientific work and for his groundbreaking advocacy for gender equality in science. In this book, completed shortly before his death, Barres (born Barbara Barres in 1954) describes a life full of remarkable accomplishments. Barres recounts his early life and felt even as a very young child that he was assigned the wrong gender. After years of being acutely uncomfortable in his own skin, Barres transitioned from female to male. It was after transitioning that he realized how differently male and female scientists are treated.

The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime.

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter - the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today.

You are a podcaster. And if you were a beast on a David Attenborough nature documentary, that would be your plaintive cry. This is not a book about how to make a podcast. You know how to do that, and anyway, the tech in podcasting changes all the time. This book will be useful to you for the rest of your career, because it will show you how to make your podcast better. The Audience is Listening is a book of tough love that presents you with a repeatable process to earn and keep an audience.

When we make decisions, our thinking is informed by societal norms, “guardrails” guiding our decisions, like the laws and rules that govern us. But what are good guardrails in today’s world of overwhelming information flows and increasingly powerful technologies, such as artificial intelligence? Based on the latest insights from the cognitive sciences, economics, and public policy, Guardrails offers a novel approach to shaping decisions by embracing human agency in its social context.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

We think of Alexander Graham Bell as the inventor of the telephone, but that’s not how he saw his own career. As the son of a deaf woman and, later, husband to another, his goal in life from adolescence was to teach deaf students to speak. Even his tinkering sprang from his teaching work; the telephone had its origins as a speech reading machine. The Invention of Miracles takes a new look at an American icon, revealing the astonishing true genesis of the telephone and its connection to another, far more disturbing legacy of Bell’s.