Social Technology

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....

On February 1, 2003, Columbia disintegrated on reentry before the nation's eyes, and all seven astronauts aboard were lost. Author Mike Leinbach was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

Paul Scharre, a Pentagon defense expert and former U.S. Army Ranger, explores what it would mean to give machines authority over the ultimate decision of life or death. Scharre's far-ranging investigation examines the emergence of autonomous weapons, the movement to ban them, and the legal and ethical issues surrounding their use. Through interviews with defense experts, ethicists, psychologists, and activists, Scharre surveys what challenges might face "centaur warfighters" on future battlefields.

From leading geopolitical expert and technology futurist Jamie Metzl comes a groundbreaking exploration of the many ways genetic engineering is shaking the core foundations of our lives-sex, war, love, and death. At the dawn of the genetics revolution, our DNA is becoming as readable, writable, and hackable as our information technology. But as humanity starts retooling our own genetic code, the choices we make today will be the difference between realizing breathtaking advances in human well-being and descending into a dangerous and potentially deadly genetic arms race.

Something new entered our world in November 2022—the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI.

When it comes to climate change, the media, politicians, and other prominent voices have declared that "the science is settled." In reality, the long game of telephone from research to reports to the popular media is corrupted by misunderstanding and misinformation. Core questions - about the way the climate is responding to our influence, and what the impacts will be - remain largely unanswered. The climate is changing, but the why and how aren't as clear as you've probably been led to believe.

Whether we like it or not, the AI revolution is coming to education. In Brave New Words, Salman Khan, the visionary behind Khan Academy, explores how artificial intelligence and GPT technology will transform learning, and offers a road map for teachers, parents, and students to navigate this exciting (and sometimes intimidating) new world. A pioneer in the field of education technology, Khan examines the ins and outs of these cutting-edge tools and how they will revolutionize the way we learn and teach.

Through clear-eyed essays and vibrant conversations, infused with data and poetry, Ayana Elizabeth Johnson guides us through solutions and possibilities at the nexus of science, policy, culture, and justice. Visionary farmers and financiers, architects and advocates, help us conjure a flourishing future, one worth the effort it will take—from every one of us, with whatever we have to offer—to create.

The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.

In November 2022, a webpage was posted online with a simple text box. It was ChatGPT, and was unlike any app people had used before. It was more human than a customer service agent, more convenient than a Google search. Behind the scenes, battles for control and prestige between the world’s two leading AI firms, OpenAI and DeepMind, who now steers Google's AI efforts, has remained elusive—until now.

Bostrom’s previous book, Superintelligence: Paths, Dangers, Strategies (OUP, 2014) sparked a global conversation on AI that continues to this day. That book, which became a surprise New York Times bestseller, focused on what might happen if AI development goes wrong. But what if things go right? Suppose we develop superintelligence safely and ethically, and that we make good use of the almost magical powers this technology would unlock.

You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In his important new audiobook, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms behind before it’s too late. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting.

Before John Glenn orbited the Earth or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as "human computers" used pencils, slide rules, and adding machines to calculate the numbers that would launch rockets and astronauts into space. Among these problem solvers were a group of exceptionally talented African American women, some of the brightest minds of their generation.

In Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media, founder, consultant, and real estate team leader Tristan Ahumada delivers a comprehensive discussion of the resources and strategies available to rookie and experienced agents who wish to succeed at the highest levels of the industry.

Early True Believers: The Untold Story of Silicon Alley is a 1990s saga of ambition and innovation set in Manhattan’s Silicon Alley, a swath of downtown that served as New York City’s nerve center of tech entrepreneurship. The series features the stories of a forgotten cohort of early internet visionaries, countercultural social networks, the digital gold rush, and the lavish events that came with it, including one held in an underground Tribeca bunker that abruptly ended in a police raid—a harbinger of the upheaval to come.

An inspiring collection of essays, in which Albert Einstein addresses the topics that fascinated him as a scientist, philosopher, and humanitarian. Divided by subject matter - “Science,” “Convictions and Beliefs,” “Public Affairs,” etc. - these essays consider everything from the need for a “supranational” governing body to control war in the atomic age, to freedom in research and education, to Jewish history and Zionism, to explanations of the physics and scientific thought that brought him world recognition.

Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer who worked the same land as her slave ancestors, yet her cells - taken without her knowledge - became one of the most important tools in medicine: The first “immortal” human cells grown in culture, which are still alive today, though she has been dead for more than 60 years. HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer, viruses, and the atom bomb’s effects.

Today's "machine-learning" systems, trained by data, are so effective that we've invited them to see and hear for us - and to make decisions on our behalf. But alarm bells are ringing. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole - and appear to assess black and white defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And autonomous vehicles on our streets can injure or kill.