Social Win

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

In a televised social experiment before millions of viewers, police sergeant Derrick Levasseur demonstrated that techniques used by undercover detectives could help people achieve their goals in everyday social situations. The result: he walked away with more than half a million dollars. In The Undercover Edge, Derrick shares his personal mind-set surrounding human behavior and motivation. Even more than that, he provides easy yet groundbreaking tools acquired while overcoming personal adversity.

Wildcats center PJ Harris is the tallest player on the team. Everyone expects him to be a natural on the court. He's an all-star, except for one thing. He's horrible at free throws. When a game comes down to PJ's free throws making the difference between win or lose, he freaks! Can he solve his problem in time to earn back the respect of his coach and teammates and himself?

This audiobook includes two comprehensive manuscripts: How to Analyze People: An Essential Guide to Human Psychology, Body Language, Personality Types, Persuasion, Manipulation, Human Behavior, and Speed-Reading People and Argument Structure: Secrets of the World’s Best Debaters - Master the Structure of Arguments. If you are looking to improve on your interpersonal skills, want to avoid being taken advantage of, or just want to know more about psychology then you're in the right place.

If you’ve ever fantasized about a better paycheck, a new car, or a fulfilling romance, but didn’t believe they could be yours, think again. If you’ve ever dreamed of walking into a room and commanding authority with fearless swagger, if only you had the confidence - now you can. What could your life be like if others were ready to enthusiastically agree with you and satisfy your expectations? You can learn to communicate with all those in your life in an influential way. Live the life you deserve with the power of manipulation and the art of persuasion.

Women have been making strides towards equality for decades, or so we’re often told. They’ve been increasingly entering male-dominated areas of the workforce and consistently surpassing their male peers in grades, university attendance, and degrees. They’ve recently stormed the political arena with a vengeance. But despite all of this, the payoff is—quite literally—not there: the gender pay gap has held steady at about 20% since 2000. And the number of female CEOs for Fortune 500 companies has actually been declining.

Say goodbye to awkward silences and hello to magnetic charisma. Become the person everyone wants to know, talk to, and be around. Are you an introvert? Not anymore! This audiobook will unleash your inner social butterfly, allowing you to spread your wings and soar in any social situation. Are you ready to talk your way to the top? Press play and let's revolutionize your social life!

Since its premiere in 2002, ABC’s The Bachelor has become a staple of American television. Now, discover the fascinating history of the show, uncover the ins and outs of the phenomenon that has become Bachelor Nation, and take a deeper look at what separates the winners from the losers. From how best to exit the limo on Night One, to strategies for making a run for the all-important First Impression Rose, to how to avoid being labeled a villain, this clear-eyed guide illustrates the rules and strategies any would-be contestant should know.

From the author of The Walled City comes a fast-paced and innovative novel that will leave you breathless. Her story begins on a train. The year is 1956, and the Axis powers of the Third Reich and Imperial Japan rule. To commemorate their Great Victory, they host the Axis Tour: An annual motorcycle race across their conjoined continents. The prize? An audience with the highly reclusive Adolf Hitler at the Victor's ball in Tokyo. The resistance has given Yael one goal: Win the race and kill Hitler.

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign.

On April 10, 1966, a crowd of 10,000 farm workers and supporters gathered at the California state capitol to celebrate victory in one of the most significant strikes in American history - one that made Cesar Chavez famous as leader of the National Farm Workers Association (NFWA), which later became the United Farm Workers (UFW). Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale.

The annual Spiel des Jahres (Game of the Year) Awards are like the Oscars of the tabletop. Acclaimed British author and games expert James Wallis investigates the winners and losers of each year’s contest to track the incredible explosion in amazing new board games. From modern classics like CATAN, Ticket to Ride, and Dixit to once-lauded games that have now been forgotten (not to mention several popular hits that somehow missed a nomination), this is a comprehensive yet hugely enjoyable study of the best board games ever made, penned by one of the most knowledgeable commentators on the hobby.

Peter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever conducted. That the Chinese government seeks to infiltrate American institutions is hardly surprising. What is wholly new, however, are the number of American elites who are eager to help the Chinese dictatorship in its quest for global hegemony.

Important note: This is a book summary of How to Win Friends and Influence People by Dale Carnegie - this is not the original book. How to Win Friends and Influence People by Dale Carnegie is the original book on emotional intelligence…way before it was ever called “emotional intelligence.” For over 60 years the rock-solid, time-tested advice in this book has carried thousands of now-famous people up the ladder of success in their business and personal lives.

El libro Cómo ganar amigos e influir sobre las personas es un clásico en mayúsculas de la literatura sobre autoayuda, que todavía a día de hoy sigue vendiendo más de 200 ejemplares a la semana. Esta nueva edición es una relectura del clásico con una perspectiva moderna y actual dirigida a las chicas y mujeres de hoy en día; un libro con todas las claves para conocer y entender a los otros a través del empoderamiento y desde una perspectiva femenina y feminista.

The Science of Likability takes over 60 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100 percent backed by in-depth, peer-reviewed research. Learn how subconsciously make yourself likable, trustworthy, and intelligent. You can get a new haircut and wardrobe, and you can even learn funny jokes. But likability is something more.

We live in a fractured country, a country in which identity politics, creeping socialist policies, toxic social media, and the vast partisan divide threaten the very fabric of America. After decades of political decay and of losing sight of our first principles, the American people are suffering from runaway debt, increased rates of depression, broken families, moral decay, and more. In Jesus Politics, Phil Robertson provides an alternate path: a radical call for Christians to use their freedoms to advance the agenda of the King and win back the divided soul of America.

At long last, America’s most notorious political operative has released his operating manual! A freedom fighter to his admirers, a dirty trickster to his detractors, the flamboyant, outrageous, articulate, and extraordinarily well-dressed Roger Stone lays out Stone’s Rules - the maxims that have governed his legendary career as a campaign operative for four American presidents, from Richard Nixon and Ronald Reagan to Donald Trump.

We're bombarded with information like never before. Some of it's true, some of it's spin, and some of it's flat-out fake news. And that's by design. Propaganda helps governments and corporations sell us products, lifestyles, and ideas. Sometimes the agenda is harmless, but other times it's destructive, and it's not always easy to spot the difference. Whether you want to be informed on the issues or debunk misinformation wherever you encounter it, How to Win the War on Truth is here to help.

Book summary of How to Win Friends and Influence People by Dale Carnegie.