Social Win

In the summer of 1941, Hitler ruled Europe from the Atlantic to the Black Sea. Britain was struggling to combat his powerful propaganda machine, crowing victory and smearing his enemies as liars and manipulators over his frequent radio speeches, blasted out on loudspeakers and into homes. British claims that Hitler was dangerous had little impact against this wave of disinformation. Except for the broadcasts of someone called Der Chef, a German who questioned Nazi doctrine, and most importantly, a character created by the British propagandist Thomas Sefton Delmer, a unique weapon in the war.

What's true for training great trial lawyers is true for all winning presenters. According to renowned trial attorney and best-selling author Gerry Spence, presenting a case before decision makers is not simply a technique, but an occasion for summoning your deepest reserves to advocate on behalf of something crucial.

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell.

In 1942, the Gestapo sent out an urgent transmission: "She is the most dangerous of all Allied spies. We must find and destroy her." The target in their sights was Virginia Hall, a Baltimore socialite who talked her way into Special Operations Executive, the spy organization dubbed Winston Churchill's "Ministry of Ungentlemanly Warfare." She became the first Allied woman deployed behind enemy lines and - despite her prosthetic leg - helped to light the flame of the French Resistance, revolutionizing secret warfare as we know it.

How to Argue With a Meat Eater (and Win Every Time) is an essential companions for all vegans helping them to remain cool and calm (and win) even in the most heated debate. It comprehensively breaks down every argument used against veganism, providing listeners with impressive rebuttals to these arguments. Covering topics such as ethics, the environment, health and nutrition, as well as providing tips on how to have 'healthy' debates, this book will leave listeners feeling confident and empowered knowing that, not matter what the argument, they can win every time.

In the second edition of this witty and infectious book, Madsen Pirie builds upon his guide to using - and indeed abusing - logic in order to win arguments. By including new chapters on how to win arguments in writing, in the pub, with a friend, on Facebook and in 140 characters (on Twitter), Pirie provides the complete guide to triumphing in altercations ranging from the everyday to the downright serious.

Michael C. Bender, senior White House reporter for the Wall Street Journal, presents a deeply reported account of the 2020 presidential campaign that details how Donald J. Trump became the first incumbent in three decades to lose reelection - and the only one whose defeat culminated in a violent insurrection.

In her most urgent book yet, New York Times bestselling author Jessica Valenti shines a light on the conservative assault on women’s freedom, cutting through the misinformation and overwhelm to inform, engage, and enrage. From the attacks Americans know about to the ones anti-abortion lawmakers and groups are trying to hide, Valenti details the tactics and horrors that she’s been painstakingly tracking in her acclaimed newsletter, Abortion, Every Day.

Before John Glenn orbited the Earth or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as "human computers" used pencils, slide rules, and adding machines to calculate the numbers that would launch rockets and astronauts into space. Among these problem solvers were a group of exceptionally talented African American women, some of the brightest minds of their generation.

In The Science of Social Intelligence, you'll have over 30 studies, new and old, broken down in a way that answers the question, "How can I use this science in my everyday life?" Rely on findings from psychology, cognitive science, and behavioral economics, rather than one person's anecdotal advice of what works.

The early 1980s were the most dramatic, colourful and controversial in our modern history. Margaret Thatcher had come to power with a daring plan to reverse Britain's decline into shabbiness and chaos. But as factories closed their doors, dole queues lengthened and the inner cities exploded in flames, would her harsh medicine rescue the Sick Man of Europe - or kill it off? Evocative, surprising and gloriously entertaining, Dominic Sandbrook's new book recreates the great turning point in Britain's modern history.

In a televised social experiment before millions of viewers, police sergeant Derrick Levasseur demonstrated that techniques used by undercover detectives could help people achieve their goals in everyday social situations. The result: he walked away with more than half a million dollars. In The Undercover Edge, Derrick shares his personal mind-set surrounding human behavior and motivation. Even more than that, he provides easy yet groundbreaking tools acquired while overcoming personal adversity.

Are you tired of always fighting for attention? Plagued by unfair treatment in the workplace? Lacking anybody cool to confide in? Sociologist and entrepreneur Lucio Buffalmano’s resource-filled website has led thousands of students down a path of flourishing power and riches. Bestselling author Ali Scarlett has helped countless listeners position themselves to mingle with the international elite. And now they’ve come together to share their advanced science-backed methodology for achieving highly gratifying personal empowerment.

Renowned investor and climate champion Tom Steyer has been on the forefront of the climate war for well over a decade, leveraging his investment expertise, business knowledge, and community-organizing skills to support sustainable climate solutions. In this accessible book, he explains how capitalism is an effective tool for scaling climate progress, offers his candid take on fossil fuel enablers, and explains why immediate action on the climate front will be an investment in our economy and our key to a healthy and viable future.

The story of the most important political campaign in modern times, by the man who went through it side by side with President Obama.

Executive functioning abilities, such as attention, organisation, stress management, and social skills, are essential for success in many parts of life. Whether you've just been diagnosed with ADHD or have had it your whole life, you know that learning these abilities may be difficult. Thriving with Adult ADHD is possible, and this book provides a toolkit of knowledge, evaluations, and evidence-based activities to assist you in developing this skill set and gaining control of your ADHD.

Antonio Mendez and his future wife, Jonna, were CIA operatives working to spy on Moscow in the late 1970s, at one of the most dangerous moments in the Cold War. Soviets kept files on all foreigners, studied their patterns, tapped their phones, and even planted listening devices within the US embassy. In short, intelligence work was effectively impossible. The Soviet threat loomed larger than ever. The Moscow Rules tells the story of the intelligence breakthroughs that turned the odds in America's favor.

Physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall reveals why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them.

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign.

People who are good at influencing and persuading know how to get things done. They turn crises into opportunities and opponents into allies, and they achieve much more by doing less. And the good news is that anyone can learn these skills.