Social Win

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

With a disarming mix of charm and Tammany-hewn toughness, Rosenberg began her career in public relations in 1920s Manhattan. As FDR's unofficial adviser, Rosenberg soon wielded enormous influence—no less potent for being subtle. Her extraordinary career continued after his death. By 1950, she was tapped to become the assistant secretary of defense—the highest position ever held by a woman in the US military—prompting Senator Joe McCarthy to wage an unsuccessful smear campaign against her.

Does your lacking confidence hold you back? Do you struggle with social anxiety? Can’t remember the last time you went out and started a conversation with somebody? The good thing is, you’re not alone. An estimated 15 million adults in the US suffer from social anxiety or shyness. This volume is the go-to guide in becoming a master in the art of social interaction and freeing yourself from anxiety. There’s no gimmicks, extensive therapy or wacky techniques, it simply breaks down each vital component and will give you the confidence you need.

You cannot prevent yourself from being influenced and, in turn, influencing other people as you go through life. Since you are not living in a vacuum, there are countless objects around you. Houses, trees, furniture, honey pots, a delicious dinner, and last but not least other people. It all influences you. It influences your thoughts, and your thoughts influence your actions. In turn, your actions also affect your environment. It's always this way. Most of the time, you are also in blissful ignorance of what made you do a certain action or think a particular thought.

We all need friends. Some of us need a large circle of them, while others need just one or two, but we all need someone to talk to, confide in, or just go out with for a drink or to the cinema. Some people seem to be able to make friends easily, while for others it presents a challenge they cannot seem to face.

With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way.

From the New York Times best-selling and controversial author Shelby Steele comes an illuminating examination of the complex racial issues that confront presidential candidate Barack Obama in his race for the White House, a quest that will be one of those galvanizing occasions that forces a national dialogue on the current state of race relations in America.

Can’t over come social settings because you’re easily over shadowed? Looking for the competitive edge that will make the playing field even so you can standout without changing who you are? All around us we hear the achievement and success from two thirds the population. The other one third are the unheard voices. The ones who listen instead of speaking. The ones whose innovations go unheard of. The one who favor working on their own. They are the introverts with a voice not heard.

Win the self confidence game, become free to focus, and improve your social and people skills.

Feminism is all about demanding equality and learning to love yourself. But not too much - men hate that! From the writers of Reductress, the subversive, satirical women's magazine read by over 2.5 million visitors a month, comes How to Win at Feminism: The Definitive Guide to Having It All - and Then Some! This ultimate guide to winning feminism teaches listeners how to battle the patriarchy better than everybody else.

Many people struggle with effectively communicating their ideas and persuading others to see things their way. However, the good news is that these skills can be learned and honed with practice. In this audiobook, we will explore the art of persuasion and the key principles of critical thinking and logic. You will learn how to identify different types of arguments, gather evidence, develop a persuasive case, and deliver it effectively.

Lies with a Straight Face tells the fascinating story of the precipitous rise and fall of the “ex-gay” conversion industry in a manner that is both enlightening and entertaining. This fast-moving, fact-based book is perfect for those who enjoy the marriage of politics, history and current events. The book features the riveting story of the 1998 Truth in Love ad campaign, where the religious right’s most prominent organizations joined forces to prove that LGBTQ people could be converted to heterosexuality through prayer and therapy.

We inherit mechanisms for survival from our primeval past - none so obviously as those involved in reproduction. The hormone testosterone underlies the organization of activation of masculinity: It changes the body and brain to make a male. It is involved not only in sexuality but in driving aggression, competitiveness, risk-taking - all elements that were needed for successful survival and reproduction in the past. But these ancient systems are carried forward into a modern world.

When Rodney Mason, an ex-con drug dealer from Newark's rough South Ward, was shot and paralyzed, he vowed to turn his life around. A former high-school pitching ace with a 93-mph fastball, Mason decided to form a Little League team to help boys avoid the street life that had claimed his youth and mobility. Predictably, the players struggle but through the fists and tears, lopsided losses and rare victories, this bunch of misfits becomes a team, and in doing so gives the community something to root for.

Mallory McMorrow was on the verge of giving up. She knew the work of legislating wouldn’t be easy, but she hadn’t been expecting an insidious culture of sexual harassment, armed protestors storming the state Capitol, or colleagues who had zero interest in reaching across the aisle to get anything meaningful done—and things really needed to get done. Where could one even start? But then fate forced her hand.

The Ape in the Corner Office connects with the day-to-day of the workplace because it helps explain what people are really concerned about: How come he got the wing chair with the gold trim? How can I survive as that big ape's subordinate without becoming a spineless yes-man? Why does being a lone wolf mean being a loser? And, yes, why is it that jerks seem to prosper, at least in the short run?

Before focusing on how you can influence people, you must learn to recognize the techniques some already use. There is a psychology behind all this and you, too, can know it. Knowing these facets of psychology, but above all how you identify yourself, will help you analyze the big picture of each situation and put you in the position of control to influence others.

The Ape in the Corner Office connects with the day-to-day of the workplace because it helps explain what people are really concerned about: How come he got the wing chair with the gold trim? How can I survive as that big ape's subordinate without becoming a spineless yes-man? Why does being a lone wolf mean being a loser? And, yes, why is it that jerks seem to prosper, at least in the short run?

Chatter will show you step by step how to become the person who can build intimate rapport with anyone they meet, expertly work a room, win instant friends, and project a winning image that people will flock to. This isn’t a book of one-liner conversation topics and generic "you can do it" tips that other books would have you believe will make you successful. Through my 20 Chatter principles, you will learn to master skills that will make you shine in everyday interactions.

This book has a simple goal, teach you the right mindset and habits you need to adopt to stop putting off things, to be more disciplined, improve your social skills, and get the life you deserve.